How to structure an Effective Lobby DayPresentation Transcript
Gene G. Veno & Associates
As of June 2009:
258 House Bills passed
186 Senate Bills passed
77 Total laws passed
Know your association’s issue inside and out.
Bill number, PN, Sponsors and so much more
Know your legislator and why he/she may be against or for your legislative issue
Know that you are not the only association calling on your legislators that day
How to know if your Lobby Day at the Capital was a Success/Failure?
The Purpose of an Association Lobby Day
Lobby Day Do’s and Don’ts
Lobby Day Advanced Planning
Lobby Day Wrap-up
No gifts, just your Association and the Issues
Time is not the Driver
Host an after Lobby Day Gathering
The above may seem
Trite and common sense, but knowing in advance
what to do and what not to do is planning at your best!
It takes one person to initiate change
Gerry Jensen, a single mother who founded the Association for Child Support Enforcement
Families of Alzheimer’s patients convinced government to invest in more research
Mothers Against Drunk Driving
Linda in 1994 having a discussion with President Bill Clinton in the Oval Office at the White House
It is hard to change laws and policies, but it can be done
Women given the right to vote
Child labor laws
Supporting her are Bill and Hillary Clinton
Telling our policymakers how to write and change our laws is at the very heart of our democratic system
Has helped democracy evolve over more than two centuries
New laws to enable caterers and restaurants to donate excess food
New laws helping abused children to be placed into safe homes faster
You can learn how to lobby- whom to call, when, what to say- in minutes
Lobbying is easier and more effective when people work together
You see problems first hand
You know the needs
You know what works and what doesn’t
Everything that goes into a lobbying campaign can be helpful:
The strategy planning
The phone calls and visits
The federal government has been allowing local governments to decide how to spend federal money
This gives local nonprofits even more responsibility to tell local policymakers what is needed
Building public trust is essential to nonprofit organizations
Lobbying increases your organization’s visibility
Think about relationships with local, state, and federal government
Can you still be effective? Absolutely you CAN!
MOST DON’T! You know why?
Agreement of rank and file
Politics as usual
We want more than we can get
At least that was the thinking in the 50’s
Membership was easy
Loyalty was rampant
No one questioned your legislative positions
It is no longer a service to just protect a members license… you now need to advance it!
Members want you to get it done and now
Sure I will join when I get better reimbursements, etc.
Why do I need to join or contribute to PAC… the association is serving me regardless
Are you kidding me?
Psychologist vs. Psychiatrist
Pharmacists vs. Pharmaceuticals
Nutritional vs. Dietitians
Public Insurance Agents vs. Insurance Lobby
Podiatrists vs. Orthopedic
Chiropractors vs. Chiropractors vs. Chiropractors vs. Chiropractors, and then vs. Physical Therapist vs. Medical Profession - all specialties
And we still accomplished many legislative
Victories over the years as far back as 1991 and up to today!
Know the issues inside and out
Know your legislator
Know that you are not the only association
“ If you are not on the Hill meeting with legislators regularly to inform them about your profession, guess what? Someone else is meeting with legislators/regulators and they are not informing them about what you do, but how they can do it better!” - Gene G. Veno
Let me explain:
If you have a relationship with legislators/staff and are available for consultation when the need arises, it is much better than running to the legislator/staff when you only have a problem
Being seen, you do not always need to be heard!
Compliments, appreciation, condolences, thank you notes really work!
If you are sincere in your note, it will serve you better than anything else!
Does your organization send Holiday Cards? I DON’T! They are rarely ever read by the legislator – come on, do you read the US Senator Cards with wife and children laminated? Where do they end up – in the basket on the wall for what and for who to see? Status maybe ?
Wow! What an impactful way to be noticed and appreciated and show your true core belief!
Sometimes and Sometimes not
Be Careful, Be Professional, Be Aware of what you are attempting!
Willing to share a recent success story?
Willing to share a recent unsuccessful story?
Willing to share a new idea?
Lobbying is truly an art
Lobbying is not about you
Lobbying is a process
Lobbying is selling the abstract
Lobbying is not easy!
Thank YOU FOR ATTENDING
IT WAS MY PLEASURE TO ADDRESS ALL OF YOU THIS MORNING – REMEMBER LOBBYING IS EASY IF YOU
RESEARCH YOUR ISSUE
PLAN YOUR STRAGETY
BE READY TO DEFEND YOUR POSITION WITH EXPERT INFORMATION