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How to structure an Effective  Lobby Day
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How to structure an Effective Lobby Day

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Transcript

  • 1. Gene G. Veno & Associates
  • 2.
      • As of June 2009:
        • 258 House Bills passed
        • 186 Senate Bills passed
        • 77 Total laws passed
  • 3.
      • Know your association’s issue inside and out.
        • Bill number, PN, Sponsors and so much more
      • Know your legislator and why he/she may be against or for your legislative issue
      • Know that you are not the only association calling on your legislators that day
  • 4.
      • How to know if your Lobby Day at the Capital was a Success/Failure?
      • The Purpose of an Association Lobby Day
      • Lobby Day Do’s and Don’ts
      • Lobby Day Advanced Planning
      • Lobby Day Wrap-up
      • No gifts, just your Association and the Issues
      • Time is not the Driver
      • Host an after Lobby Day Gathering
    • The above may seem
    • Trite and common sense, but knowing in advance
    • what to do and what not to do is planning at your best!
  • 5.  
  • 6.
      • It takes one person to initiate change
      • Gerry Jensen, a single mother who founded the Association for Child Support Enforcement
  • 7.
      • Families of Alzheimer’s patients convinced government to invest in more research
      • Mothers Against Drunk Driving
  • 8. Linda in 1994 having a discussion with President Bill Clinton in the Oval Office at the White House
  • 9.
      • It is hard to change laws and policies, but it can be done
      • Women given the right to vote
      • Child labor laws
  • 10. Supporting her are Bill and Hillary Clinton
  • 11.
      • Telling our policymakers how to write and change our laws is at the very heart of our democratic system
      • Has helped democracy evolve over more than two centuries
  • 12.
      • New laws to enable caterers and restaurants to donate excess food
      • New laws helping abused children to be placed into safe homes faster
  • 13.
      • You can learn how to lobby- whom to call, when, what to say- in minutes
      • Lobbying is easier and more effective when people work together
  • 14.
      • You see problems first hand
      • You know the needs
      • You know what works and what doesn’t
  • 15.
      • Everything that goes into a lobbying campaign can be helpful:
        • The research
        • The strategy planning
        • The phone calls and visits
  • 16.
      • The federal government has been allowing local governments to decide how to spend federal money
      • This gives local nonprofits even more responsibility to tell local policymakers what is needed
  • 17.
      • Building public trust is essential to nonprofit organizations
      • Lobbying increases your organization’s visibility
      • Think about relationships with local, state, and federal government
  • 18. Can you still be effective? Absolutely you CAN!
  • 19.
    • MOST DON’T! You know why?
      • Agreement of rank and file
      • Politics as usual
      • We want more than we can get
  • 20.
      • At least that was the thinking in the 50’s
      • Membership was easy
      • Loyalty was rampant
      • No one questioned your legislative positions
  • 21.
      • It is no longer a service to just protect a members license… you now need to advance it!
      • Members want you to get it done and now
      • Sure I will join when I get better reimbursements, etc.
      • Why do I need to join or contribute to PAC… the association is serving me regardless
    • Are you kidding me?
  • 22.
    • LET’S REVIEW…
    • Psychologist vs. Psychiatrist
    • Pharmacists vs. Pharmaceuticals
    • Nutritional vs. Dietitians
    • Public Insurance Agents vs. Insurance Lobby
    • Podiatrists vs. Orthopedic
    • Chiropractors vs. Chiropractors vs. Chiropractors vs. Chiropractors, and then vs. Physical Therapist vs. Medical Profession - all specialties
    • And we still accomplished many legislative
    • Victories over the years as far back as 1991 and up to today!
  • 23.
      • Know the issues inside and out
      • Know your legislator
      • Know that you are not the only association
  • 24. “ If you are not on the Hill meeting with legislators regularly to inform them about your profession, guess what? Someone else is meeting with legislators/regulators and they are not informing them about what you do, but how they can do it better!” - Gene G. Veno
  • 25.
    • Let me explain:
      • If you have a relationship with legislators/staff and are available for consultation when the need arises, it is much better than running to the legislator/staff when you only have a problem
    • Being seen, you do not always need to be heard!
  • 26.
      • Compliments, appreciation, condolences, thank you notes really work!
      • If you are sincere in your note, it will serve you better than anything else!
      • Does your organization send Holiday Cards? I DON’T! They are rarely ever read by the legislator – come on, do you read the US Senator Cards with wife and children laminated? Where do they end up – in the basket on the wall for what and for who to see? Status maybe ?
  • 27. Wow! What an impactful way to be noticed and appreciated and show your true core belief!
  • 28.
      • Sometimes and Sometimes not
    • Be Careful, Be Professional, Be Aware of what you are attempting!
  • 29.
      • Willing to share a recent success story?
      • Willing to share a recent unsuccessful story?
      • Willing to share a new idea?
  • 30.
      • Lobbying is truly an art
      • Lobbying is not about you
      • Lobbying is a process
      • Lobbying is selling the abstract
      • Lobbying is not easy!
  • 31. Thank YOU FOR ATTENDING
    • IT WAS MY PLEASURE TO ADDRESS ALL OF YOU THIS MORNING – REMEMBER LOBBYING IS EASY IF YOU
    • RESEARCH YOUR ISSUE
    • PLAN YOUR STRAGETY
    • BE READY TO DEFEND YOUR POSITION WITH EXPERT INFORMATION