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Red Nose Wine business blogging 210311
 

Red Nose Wine business blogging 210311

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Slides from the Skillsnet Social Media event held in Kilkenny March 22nd 2011

Slides from the Skillsnet Social Media event held in Kilkenny March 22nd 2011

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  • Most wines are dry… but some are sweet Residual Sugar is left in the wine ( always some, even in bone dry wines ) Cheaper wines can be sweeter as the sugar masks the rough edges of poor wine
  • Red Wines Bone Dry  Red Loire, Medoc, Hermitage, Italian wines ( Barolo, Barberesco, Brunello, Chianti Classico ) Dry  85% of all reds Med Dry  Varietal Merlot & Pinot Noir, California Cab Sab, C-D-Pape, Australian Shiraz, inexpensive brand reds Med Sweet  Sangria, late harvest Zinfadel
  • Red Wines Bone Dry  Red Loire, Medoc, Hermitage, Italian wines ( Barolo, Barberesco, Brunello, Chianti Classico ) Dry  85% of all reds Med Dry  Varietal Merlot & Pinot Noir, California Cab Sab, C-D-Pape, Australian Shiraz, inexpensive brand reds Med Sweet  Sangria, late harvest Zinfadel
  • Red Wines Bone Dry  Red Loire, Medoc, Hermitage, Italian wines ( Barolo, Barberesco, Brunello, Chianti Classico ) Dry  85% of all reds Med Dry  Varietal Merlot & Pinot Noir, California Cab Sab, C-D-Pape, Australian Shiraz, inexpensive brand reds Med Sweet  Sangria, late harvest Zinfadel
  • A well balanced wine is one that has no single component standing out Acidity, sweetness, tannin or alchol
  • A well balanced wine is one that has no single component standing out Acidity, sweetness, tannin or alchol
  • A well balanced wine is one that has no single component standing out Acidity, sweetness, tannin or alchol
  • Sight can help when accessing age of a wine and clarity, but not important for tasting When you have a cold, you don’t taste so much The mouth and the nose are both integral to the taste experience ALWAYS smell your food when you eat it – double the pleasure!

Red Nose Wine business blogging 210311 Red Nose Wine business blogging 210311 Presentation Transcript

  • Red Nose Wine Clonmel Business Park www.rednosewine.com Blogging for Business
  • What’s A Blog
    • A blog is your message to :
      • Customers
      • Potential Customers
      • Media / Trade / Others
    • There are many formats
      • I use WordPress
      • Integrates into my website
  • Red Nose Wine blog
  • Red Nose Wine blog
  • Red Nose Wine blog
    • Plenty of Photos & Videos
  • Tips
    • Keep it short and to the point
    • Use headings & small paragraphs
    • Lots of Photos ( videos great too )
    • Get a YouTube channel or rob steal and borrow – embed & frame
    • Use LINKS !!!!!!
    • Tagging – Categories - SEO
  • Tips
    • Get your web designer to help
      • Lots of blogs about blogs
    • Twitter can be great to send it out
    • Follow your instinct
      • Make it personable – online tastings, photos/videos with winemakers
    • Don’t conform  be DIFFERENT
      • Make it personal - but not TOO personal. Be the hero/anti hero in the blog
    • Frequent blogs are important
  • Time & ROI
    • A blog can take time
    • Writing it is only part 1
      • Formatting
        • Links take ages !!!
      • Photos & Video
      • Tagging
      • Publishing & Publicizing it
    • Google Analytics = VITAL
  • Case Study – Proof
    • Master of Wine story
    • #Inishfood
    • Media contacts
    • Twitter is great but you need something to say and a blog is a great start.