Red Nose Wine business blogging 210311

  • 401 views
Uploaded on

Slides from the Skillsnet Social Media event held in Kilkenny March 22nd 2011

Slides from the Skillsnet Social Media event held in Kilkenny March 22nd 2011

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
401
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Most wines are dry… but some are sweet Residual Sugar is left in the wine ( always some, even in bone dry wines ) Cheaper wines can be sweeter as the sugar masks the rough edges of poor wine
  • Red Wines Bone Dry  Red Loire, Medoc, Hermitage, Italian wines ( Barolo, Barberesco, Brunello, Chianti Classico ) Dry  85% of all reds Med Dry  Varietal Merlot & Pinot Noir, California Cab Sab, C-D-Pape, Australian Shiraz, inexpensive brand reds Med Sweet  Sangria, late harvest Zinfadel
  • Red Wines Bone Dry  Red Loire, Medoc, Hermitage, Italian wines ( Barolo, Barberesco, Brunello, Chianti Classico ) Dry  85% of all reds Med Dry  Varietal Merlot & Pinot Noir, California Cab Sab, C-D-Pape, Australian Shiraz, inexpensive brand reds Med Sweet  Sangria, late harvest Zinfadel
  • Red Wines Bone Dry  Red Loire, Medoc, Hermitage, Italian wines ( Barolo, Barberesco, Brunello, Chianti Classico ) Dry  85% of all reds Med Dry  Varietal Merlot & Pinot Noir, California Cab Sab, C-D-Pape, Australian Shiraz, inexpensive brand reds Med Sweet  Sangria, late harvest Zinfadel
  • A well balanced wine is one that has no single component standing out Acidity, sweetness, tannin or alchol
  • A well balanced wine is one that has no single component standing out Acidity, sweetness, tannin or alchol
  • A well balanced wine is one that has no single component standing out Acidity, sweetness, tannin or alchol
  • Sight can help when accessing age of a wine and clarity, but not important for tasting When you have a cold, you don’t taste so much The mouth and the nose are both integral to the taste experience ALWAYS smell your food when you eat it – double the pleasure!

Transcript

  • 1. Red Nose Wine Clonmel Business Park www.rednosewine.com Blogging for Business
  • 2. What’s A Blog
    • A blog is your message to :
      • Customers
      • Potential Customers
      • Media / Trade / Others
    • There are many formats
      • I use WordPress
      • Integrates into my website
  • 3. Red Nose Wine blog
  • 4. Red Nose Wine blog
  • 5. Red Nose Wine blog
    • Plenty of Photos & Videos
  • 6. Tips
    • Keep it short and to the point
    • Use headings & small paragraphs
    • Lots of Photos ( videos great too )
    • Get a YouTube channel or rob steal and borrow – embed & frame
    • Use LINKS !!!!!!
    • Tagging – Categories - SEO
  • 7. Tips
    • Get your web designer to help
      • Lots of blogs about blogs
    • Twitter can be great to send it out
    • Follow your instinct
      • Make it personable – online tastings, photos/videos with winemakers
    • Don’t conform  be DIFFERENT
      • Make it personal - but not TOO personal. Be the hero/anti hero in the blog
    • Frequent blogs are important
  • 8. Time & ROI
    • A blog can take time
    • Writing it is only part 1
      • Formatting
        • Links take ages !!!
      • Photos & Video
      • Tagging
      • Publishing & Publicizing it
    • Google Analytics = VITAL
  • 9. Case Study – Proof
    • Master of Wine story
    • #Inishfood
    • Media contacts
    • Twitter is great but you need something to say and a blog is a great start.