Social Media Marketing for Voice-Over Artists

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A glimpse into social media marketing for voiceover artists.

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Social Media Marketing for Voice-Over Artists

  1. 1. Global Girl Social Media Presents:<br />Social Media Marketing for Voice Over Artists!<br />Bethany Baker<br />ggsmvt@yahoo.com<br />http://www.ggsocialmedia.com<br />
  2. 2. 2010 Social Media Stats<br />25 BILLION tweets sent on Twitter <br />100 MILLION new Twitter accounts added<br />175 MILLION people on Twitter<br />600 MILLION people on Facebook<br />250 MILLION new people on Facebook<br />60 MILLION members on LinkedIn<br />Executives from ALL Fortune 500 companies are on LinkedIn<br />
  3. 3. Setting up a Facebook Business Page<br />
  4. 4. On the next screen, you’ll be asked to select a category from the following list:<br />Local Business or Place, Company, Organization or Institution, Brand or Product, Artist, Band or Public Figure, Entertainment, Cause or Community<br />We recommend you choose Brand or Product.<br />
  5. 5. Once you select the category for your business, you can fill in the name, address and phone number. Check the box next to “I agree to Facebook Pages Terms” and click “Get Started.” <br />
  6. 6. You’ll get a page that looks like this:<br />
  7. 7. From there, you want to: <br />Upload a photo (click on the pencil that appears when you hover over the grayed out question mark). Use either your logo or a professional headshot for your image. Make sure this is the same image that you use across the board with any other sites you are on<br />Click on “Info” and add in as much information about your business as you can, typically this is taken directly from your website (image follows on next slide to show an example)<br />Start posting content, and invite the people on your friends list to ”Like” your page!<br />
  8. 8. What the info section looks like: <br />
  9. 9. Facebook Insights:<br />
  10. 10. Setting up a Twitter account:<br />Go to http://www.twitter.com<br />Click “Join the Conversation!”<br />Create a username (your business name or the domain of your business name minus the “.com” portion of the site address)<br />Add your email address (the email address you use for all of your business correspondence)<br />DONE!<br />
  11. 11. About Twitter hashtags #<br />Hashtags are keywords that are searchable on Twitter and are always prefaced with the “#” symbol. You can use more than one hashtag per tweet, but it’s not recommended that EVERY tweet you have is riddled with hashtags<br />Common hashtags for the voiceover industry are #vo and #voiceover<br />You should not only use hashtags to search for other people to follow, but you should use them in your tweets to make it easier for people to follow you<br />Hashtags should not be used to reference companies that have Twitter accounts, instead you should try to find their Twitter handle and reference them directly<br /> For instance, let’s write up a tweet on Starbucks:<br /> My iced #coffee from @Starbucks was great today, and $1 was donated to #charity. Can’t complain about that! #givingback<br />
  12. 12. Setting up a LinkedIn Account:<br />
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  17. 17. Tips to make the most of your LinkedIn profile:<br />Hyperlink using keywords. Include relevant website addresses in your profile and use links with text that people WANT to click on! For example, instead of “My Blog,” use a keyword to describe it such as “Tips and Tricks for Aspiring Voiceover Talent"<br />Use keywords in descriptions. That includes the summary, specialties, experience and all other categories. Keywords will show up in a LinkedIn search, so anything you should use keywords relevant to the industry you’re trying to get work in (things such as “voiceover”, “voiceover talent”, “male/female voiceover” and any adjectives to describe your voice)<br />Include an image in your profile. Don't forget that your profile picture should match your Twitter and Facebook accounts!<br />Caption: Include blog or website links in your profile<br />Request recommendations from any former colleagues you have as LinkedIn contacts!<br />
  18. 18. SEO (Search Engine Optimization)<br /> There are 3 categories of search terms for SEO:<br />Local Search: A search based on a local city or town, i.e. "Burlington, Vermont Restaurant"<br />Pay-Per-Click: These are sponsored (paid) search results that can appear locally, regionally AND nationally<br />Organic Search: Natural unpaid searches (locally, regionally AND nationally)<br /> Your goal should be to appear just below the paid listings, at the top of the "organic" results. One very effective way in making this happen is focusing on keywords<br />
  19. 19. Your Website:<br />Your website should contain the following elements:<br />Description of your voice <br />Bio about yourself (relative to the VO industry), if you don't have a lot of experience, you should talk about your professional attributes that would make you a pleasure to work with <br />Services you provide <br />Types of recordings you offer <br />How you deliver your work (FTP, MP3 email, CD) <br />Studio equipment <br />Names of other clients and testimonials (with the client’s permission)<br />
  20. 20. Blogging:<br />There are many different blogging sites you can choose to work with, and the choice is totally up to you! A few popular ones are: <br />Tumblr: http://www.tumblr.com<br />Blogger: http://www.blogger.com<br />Wordpress: http://www.wordpress.com<br />
  21. 21. Helpful Websites:<br />If you are still struggling with marketing, check out the marketing materials from Such A Voice (including 4 CD's and a video), go to: https://www.suchavoice.com/Clients/<br />For ongoing support on Facebook pages, make sure you are following the Facebook page for Facebook pages: http://www.facebook.com/FacebookPages<br />The best site to educate yourself on all things social media: http://www.mashable.com<br />If you are finding that you are spending too much time on social media, and want to streamline things, take a look at either: http://www.hootsuite.comor http://www.tweetdeck.com<br />LinkedIn Learning Center: http://learn.linkedin.com/<br />Anne Ganguzza's Blog on SEO for VO: http://blog.vopeeps.com/2011/06/how-to-increase-your-seo-search-engine.html<br />To generate a list of relevant search terms and view the monthly searches for those terms (and competition): http://www.adwords.google.com/keywordtool<br />Blogging sites: Blogger: http://www.blogger.com, Tumblr: http://www.tumblr.com, Wordpress: http://www.wordpress.com<br />

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