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USING SOCIAL MEDIA TOOLS FOR ACADEMIC COMMUNICATION
Communicating                    … in 10 min…• Social Media landscape in HE• The study:    – Methodology    – Summary of f...
There are many definitions of Social Media, and they are evolving in timeBrian Solis (2010), “Defining Social Media: 2006 ...
Amy Campbell (2010)3 characteristics of socialmedia: the majority ofcontent is user generated, ahigh degree ofparticipatio...
??? … Social Media in universities• How faculty members   use    Social Media?• Which are the potential   benefits, challe...
Method- an online questionnaire- via academic SNS- time: February-March 2012- 79 respondents
Respondents profile:        WHO ARE THEY?AGE36-45 years (37%)less than 35 years (43%)                           GENDER    ...
Respondents profile:WHAT IS THEIR ROLE            IN HE? ACADEMIC CAREERS   •professor 5%   • reader 15%   • senior lectur...
Respondents profile:WHAT IS THEIR ACADEMIC PROFILE? • Exact Sciences 43% • Social Sciences 24% • Medicine 13% • Humanity 1...
SOCIAL MEDIA USAGE                  Documentation   Post notes/   Not a user                                          %   ...
Platforms forCommunication & Collaboration & LocalizationGroups    (Groups.Google.com, Groups.Yahoo.com, Ning.com, Meetup....
Statements related to Social Media                                                                           Not          ...
DO YOU USE SOCIAL MEDIA FOR THE FOLLOWING ACTIVITIES?Activities                 Yes – I have used Not yet, but I’m aware o...
Levels of communication / collaboration:                                                               Number PercentI wor...
CONTEXTUAL CONDITIONS IN WHICH SCHOLARS           USE SOCIAL MEDIA                             Activities                 ...
ADVANTAGES•   accessibility and ease of use•   cost reduction•   flexibility, transparency and autonomy of applications•  ...
ADVANTAGES•   teaching / learning digital skills•   easily-accessible creativity•   „use of authentic study materials”•   ...
DISADVANTAGES•   content trivialisation•   security of data and persons•   online information / cognitive overload•   equa...
a social media education ??OR social media in education ??
Tune your                                                       communication!                                            ...
Using social media tools for academic communication
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Using social media tools for academic communication

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Presentation for "PROFESSIONAL COMMUNICATION AND TRANSLATION STUDIES"
International Conference, 8TH EDITION, Timisoara, Romani, 4-5 April 2013 - http://www.cls.upt.ro/cercetare/manifestari-stiintifice/conferinte/conferences

Thanks facebook.com/Micky.Io for the her beautiful profile pictures.

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Transcript of "Using social media tools for academic communication"

  1. 1. USING SOCIAL MEDIA TOOLS FOR ACADEMIC COMMUNICATION
  2. 2. Communicating … in 10 min…• Social Media landscape in HE• The study: – Methodology – Summary of findings – Discussions• Conclusions
  3. 3. There are many definitions of Social Media, and they are evolving in timeBrian Solis (2010), “Defining Social Media: 2006 – 2010”Kaplan&Haenlein (2010): „social media is a group of Internet-based applications that build onthe ideological and technological foundations of Web 2.0, and that allow the creation andexchange of User Generated Content (UGC)”.Jane Hart(2011): „Social technologies, aka social media, are a new breed of technologies thathave emerged over the last few years and have changes the face of the Web.” image: http://matetrack.webs.com/SOCIAL/SOCIAL.html
  4. 4. Amy Campbell (2010)3 characteristics of socialmedia: the majority ofcontent is user generated, ahigh degree ofparticipation/interactionbetween users, and easilyintegrates with other sites.Anthony J. Bradley (2010)6 core principles:participation, collective,transparency, independence,persistence and emergence. JESS3 Labs The Geosocial Universe 2.0 Comparison between the total amount of registered users with the percentage of people accessing the sites via mobile http://jess3.com/geosocial-universe-2
  5. 5. ??? … Social Media in universities• How faculty members use Social Media?• Which are the potential benefits, challenges and disadvantages?• How the usage can be extended?• Is there a need for training the educational actors?
  6. 6. Method- an online questionnaire- via academic SNS- time: February-March 2012- 79 respondents
  7. 7. Respondents profile: WHO ARE THEY?AGE36-45 years (37%)less than 35 years (43%) GENDER 41M (52%) 38F (48%)
  8. 8. Respondents profile:WHAT IS THEIR ROLE IN HE? ACADEMIC CAREERS •professor 5% • reader 15% • senior lecturer 19% • junior lecturer 14% • researcher 5% • professor doctorate coordinator 1% • academic administrator 4% • Master/PhD students 36%
  9. 9. Respondents profile:WHAT IS THEIR ACADEMIC PROFILE? • Exact Sciences 43% • Social Sciences 24% • Medicine 13% • Humanity 12 % • Economics 8%
  10. 10. SOCIAL MEDIA USAGE Documentation Post notes/ Not a user % content % % (for)Blog (66%) 22 44 34Miniblog (20%) 14 6 80Microblog (46%) 19 29 52General Social Networks (78%) 10 22 68Professional Social Networks (76%) 28 48 24Social Bookmarking (33%) 10 23 67Video sharing (89%) 46 43 11Image sharing (78%) 29 49 22Audio/Podcasting sharing (20%) 10 10 80Presentation sharing (61%) 22 39 39Docs/Books sharing (88%) 32 56 12Mindmaps (24%) 6 18 76Screencasting (17%) 4 13 84Livestreaming (15%) 6 9 85Feeds Monitoring (48%) 24 24 52Wiki (78%) 44 34 22
  11. 11. Platforms forCommunication & Collaboration & LocalizationGroups (Groups.Google.com, Groups.Yahoo.com, Ning.com, Meetup.com) 71 90Forums/Spaces for discussions (phpBB.net, Quora.com, Disqus.com) 26 33Localization (Foursquare.com, Yelp.com, Zvents.com) 8 10Augmented reality (Layar.com, Wikitude.com, Zooburst.com) 6 8Virtual worlds/Social Games (Secondlife.com, Playdom.com, OpenSimulator.org) 7 9IM (YM, GTalk, Jabber, Skype) 53 67
  12. 12. Statements related to Social Media Not Yes No yet (%) (%) (%)I access social media via mobile 46 27 28I access social media via tablet / ipad 15 48 37I evaluate the activity of my students on social media platforms 30 27 43My institution assesses my activity on social media platforms 15 24 61My institution encourages/supports the usage of social media by 34 30 35teachers / students / pupilsMy institution has specific policies related to social media usage 15 37 48I became familiar with SM during a course / workshop / project 30 4 66
  13. 13. DO YOU USE SOCIAL MEDIA FOR THE FOLLOWING ACTIVITIES?Activities Yes – I have used Not yet, but I’m aware of it Nodidactical activities 61% 18% 22%research activities 58% 20% 22%professional development 78% 11% 10%personal development 78% 8% 14%
  14. 14. Levels of communication / collaboration: Number PercentI work with …Peers from different institutions from Romania 52 66%Collaborators in different institutions from other countries 47 59%Colleagues / peers across my university / institution 49 62%Peers and Doctoral and Master students of my owndepartment / faculty 61 77%
  15. 15. CONTEXTUAL CONDITIONS IN WHICH SCHOLARS USE SOCIAL MEDIA Activities Number PercentSearching news, academic content 70 89Dissemination of own results, articles, projects, presentations 49 62Inquiring/research (reviewing literature, collecting/analyzingresearch data) 52 66Personal / Professional Communication / Collaboration 65 82Networking for professional development 36 46Building a community of practice 24 30Building a learning community with students enrolled in formal 30 38coursesParticipating / following different scientific events (as a real timenews source) 52 66
  16. 16. ADVANTAGES• accessibility and ease of use• cost reduction• flexibility, transparency and autonomy of applications• educational „recruit ability”• changing teachers’ attitudes• engaging / enriching / empowering students’ interactions and participation• collaborative characteristics• establishing relationships and conversations• facilitating learning• social interactions
  17. 17. ADVANTAGES• teaching / learning digital skills• easily-accessible creativity• „use of authentic study materials”• „easy socialization”• a modern approach of educational subjects• feedback• easy monitoring online presence and reputation• collaborative participation• using open education / open educational resources
  18. 18. DISADVANTAGES• content trivialisation• security of data and persons• online information / cognitive overload• equality or e-quality• difficult management of digital identity• anonymity• ethical concerns• institutional norms• time spent on social media sites• emotional barriers• a certain life style and/or an organisational culture• artificial communication• the noise• the activity with / within social media isn’t recognised as academic
  19. 19. a social media education ??OR social media in education ??
  20. 20. Tune your communication! to flicko all owners of photographs Gabriela GROSSECK Carmen HOLOTESCU Department of Psychology Timsoft / Politehnica Thank West University of Timisoara University of Timisoara Romania Romania you !to flicko all owners blog: grosseck.blogspot.com blog: timsoft.ro/blog of photographs twitter: ggrosseck twitter: cami13 cirip: Gabriela cirip: cami13

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