Bloomfield large scale-events-tartu2012
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Bloomfield large scale-events-tartu2012

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  • 1. Developing knowledgeon the natural world Science engagement through large multi-stakeholder programmes Bob Bloomfield OBE Inspiring sustained engagement with the natural world
  • 2. USING CONVENING POWER Science/Policy [ Ecosystem service approach] Potential of Sci Comm Community? Science and Society Science knowledge transfer:Community engagement Biodiversity & Citizen dialogue Climate Change/Sustainable Dev
  • 3. Darwin200 2009- IYB 2010
  • 4. Multi-partner approachPartnership of shared interest [around the ideas and coremessaging]Shared identity – Darwin200 / UN-CBD IYB marksPartnership of self-interest [reputation/audience/marketing/fundingetc]Clear objectives – core aims – but flexibility to tailor to local needsCore secretariat – hand-holding; forum for networking; media reach;information sharingWeb hub & Media PlanNo contract, no core finds, mutual interest
  • 5. Multi-partner approachCollective reach• Launch-VIP events• regional and sector listings [event data base central]• Partner advantage to their known audiences• Access to policy makers• Advantage of unusual suspectsLegacy outcomes… including• Products for engagement• Stakeholder positioning & reputational gains• Maintained network – UN Decade on biodiversity• Policy influence
  • 6. Position statementLeadership & Positioning – safe place to do dangerous things Inc.Position statement – on evidence and call for responseEvolution The study of the diversity of life on earth is at the very heart of modern science. Darwin200 is committed to the principles embodied in the scientific method, which tests ideas with empirical evidence. We consider the theory of evolution as the best current explanation for how the diversity of life around us came to be. Through the late nineteenth and entire twentieth centuries the theory of evolution by natural selection has been thoroughly challenged and tested across a range of scientific disciplines and it remains the only compelling, scientifically rigorous account of how life evolves on our planet for which a great deal of empirical evidence has been accumulated. Darwin200 aims to present the theory of evolution as the best explanation, which is supported by rigorous scientific examination, of the on-going generation of the diversity of life on earth. We strongly endorse the teaching of the theory of evolution in UK schools as a core part of the science curriculum. We believe that views such as creationism and intelligent design should not be taught as ‘science’, as the Department for Schools Children and Families has recently stated. While we assert that the theory of evolution frames how we understand the world, we do recognise that there are faith-based views on the development of life. Darwin200 encourages discussion and exchange of perspectives on such views.
  • 7. Core messages• Celebrate a greatest Britain• One of most powerful ideas in modern thought• Huge and diverse impacts and social consequence• Evidence of evolutionary biology in contemporary science• Relevance to understanding past and future
  • 8. Anova Books:ArtsAdmin and DVDance:Arts Catalyst:Arts Council England:Association of ScienceEducation:Association of Science Discovery Centres:Association for the Study of Animal Behaviour:TheBritish Science Association:Baltic Mill:BBC:Bath Royal Literary and Scientific Institution:BentArchitect:British and Irish Association of Zoos and Aquaria:Bolton Museum and ArchiveService:Bournemouth Natural History Society:Bristol Cultural Development Partnership:Bristol NaturalHistory Consortium:Bristol Zoo:British Council:British Humanist Association:British Library:CambridgeMusic Festival:Cambridge Science Festival:Cambridge University:Campaign for Museums:CardiffUniversity:Centre for Life:Centre for the Spoken Word:Charles Darwin Centre:Charles DarwinTrust:Charles Darwin University:Chelsea Physic Garden:Cheltenham Science Festival:ChesterZoo:Christ’s College, Cambridge:Colchester and Ipswich Museum Service:Colchester Zoo:CorpusAcrobatic Theatre:Countryside Council for Wales:CREATION – The Movie:Culture24:The Darwin Centrefor Biology and Medicine:The Deep:DEFRA:DSCF:Desperate Men:Devon Humanists:Dudley ZoologicalGardens:Durrell Wildlife Conservation Trust:Edinburgh College of Art:Edward Jenner Museum:EnglishHeritage:Evolving Words:Falmouth Art Gallery:Field Studies Research Council:The FitzwilliamMuseum:Full Beam Visual Theatre:Galapagos Conservation Trust:The Genetics Society:GeologicalSocietyGlasgow Science Centre:Glasgow University:Grant Museum:Horniman Museum:The HMS BeagleProject:Hull Museum:Hunterian Museum Royal College of Surgeons:Ignite!:Imperial College:Institute ofArchaeology:Institute of Biology:Institute of Education:Institute of Historical Research:Irish ScienceCentres Awareness Network:Keele University:Kent’s Cavern:The Linnean Society of London:WorldMuseums Liverpool:London Borough of Bromley:London International Youth Science Forum:LondonSchool of Economics:Lyme Regis Fossil Festival 2009:Lyme Regis Museum:The ManchesterMuseum:The Mount Trust:The Natural History Museum:National Library of Scotland:National MaritimeMuseum:National Museum of Scotland:National Portrait Gallery:Nature Magazine:Newquay Zoo:TheOpen University:Oxford University Museum of Natural History:Oxford University Press;PaigntonZoo:Peninsula Arts:Penlee House Gallery and Museum:Penguin Group Publishers:Plymouth CityMuseum and Art Gallery:Plymouth Visual Arts Consortium:Polka Theatre:Potteries Museum and ArtGallery:Public Art Laboratory:Rambert Dance Company:Research Councils UK:Royal Botanic GardenEdinburgh:Royal Botanic Gardens, Kew:Royal Institution:Royal Mail:Royal Mint:The Royal Society ofLondon:Royal Zoological Society of Scotland:Science Learning Centres:Science Oxford:SevernProject:Shrewsbury and Atcham Borough Council:Shrewsbury folk Festival:ShropshireTourism:Snowdonia National Park:Society for Experimental Biology:Somerset HouseTrust:Sonarboria:Stroud knitting group:Tall Stories:Teacher Scientist Network:Techniquest:UniversitiesFederation for Animal Welfare:University of Birmingham:University of Bristol:University ofEdinburgh:University of Huddersfield:University of Kent:University of Plymouth:University ofSheffield:University of St Andrews:VisitBritain:Wellcome Trust:The West London FloatingClassroom:Westminster Libraries:Wildscreen and ARKive:Woodland Trust:Wolverhampton ArtGallery:Zoological Society of London
  • 9. •450 partners•1300 programmes and events•452 published media pieces•420 Million daily view figures•The largest response worldwide to IYB•Significant positioning for NHM•Policy recommendations to DEFRACBD Executive Secretary Ahmed DjoghlafNHM/IYB-UK launch 2009
  • 10. More partners but narrower reach – more of the usual suspects…… and particular emergent sectorsMedia not motivated by contrived years of, and very unengaged with UNissues (hence the importance of trying to engage)No central ‘personality’Dealing with difficult changes in perspective – many usual suspects stuck onconventional environment and conservation – less understanding in societyof mainstream and of emergent valuing nature (ecosystem economics;landscape approach etc.)High level branding; better independent monitoring – good idea ofquantitative indicators; less on qualitative impact.Influenced the new England White Paper on Environment and Biodiversity2020