SEO For Coders

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SEO for Coders by Jerry Ferguson from Desert Code Camp 2007 in Phoenix, AZ

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  • SEO For Coders

    1. 1. SEO for Coders
    2. 2. Why SEO? <ul><li>50% of traffic comes from search engines </li></ul><ul><li>Most NEW visitors come from search engines </li></ul><ul><li>Approx. 80% of buyers use a search engine in their research process </li></ul><ul><li>Kills 3 birds with one stone </li></ul><ul><ul><li>Search Engine Focused </li></ul></ul><ul><ul><li>User focused </li></ul></ul><ul><ul><li>Standards Focused </li></ul></ul><ul><li>Bang for the buck – maybe. </li></ul>
    3. 3. What to Expect <ul><li>It’s not easy </li></ul><ul><li>Labor intensive </li></ul><ul><li>It takes months </li></ul><ul><li>Be a Mind Reader </li></ul>
    4. 4. On-Site Vs Off Site <ul><li>On Site – 40% </li></ul><ul><ul><li>Domain Name </li></ul></ul><ul><ul><li>Relevant, Useful Content </li></ul></ul><ul><ul><li>Page Titles </li></ul></ul><ul><ul><li>Keyword Proximity/Density </li></ul></ul><ul><ul><li>Meta Tags </li></ul></ul><ul><ul><li>Internal Links </li></ul></ul><ul><ul><li>Alt Tags </li></ul></ul><ul><li>Off-Site – 60% </li></ul><ul><ul><li>Inbound Links: Pagerank </li></ul></ul><ul><ul><li>Reciprocal Link Requests </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul><ul><ul><li>Forum, Comment ‘Spamming’ </li></ul></ul><ul><ul><li>Emails </li></ul></ul><ul><ul><li>Paid Links </li></ul></ul>
    5. 5. On-Site SEO for Coders <ul><ul><li>Domain Name </li></ul></ul><ul><ul><ul><li>Subdomains </li></ul></ul></ul><ul><ul><ul><li>‘ finance ’, ‘ disney ’, ‘ dresser ’ </li></ul></ul></ul><ul><ul><li>Relevant, Useful, Keyworded Content </li></ul></ul><ul><ul><ul><li>Relevant </li></ul></ul></ul><ul><ul><ul><li>Useful – ‘ mortgage ’ </li></ul></ul></ul><ul><ul><ul><li>Keywords </li></ul></ul></ul><ul><ul><ul><ul><li>Density/Prominence </li></ul></ul></ul></ul><ul><ul><li>Good Meta Tags </li></ul></ul><ul><ul><ul><li>Title , Description , KW </li></ul></ul></ul><ul><ul><li>Clean URLs </li></ul></ul><ul><ul><ul><li>Keyword-rich </li></ul></ul></ul><ul><ul><ul><li>Kill dynamic URLs </li></ul></ul></ul><ul><ul><li>301 Redirects </li></ul></ul><ul><ul><ul><li>http(s)‏ </li></ul></ul></ul><ul><ul><ul><li>www </li></ul></ul></ul><ul><ul><ul><li>Trailing slashes </li></ul></ul></ul><ul><ul><li>Build a Sitemap </li></ul></ul><ul><ul><ul><li>sitemaps.org </li></ul></ul></ul><ul><ul><ul><li>Gsitecrawler </li></ul></ul></ul><ul><ul><li>Alt and Title tags </li></ul></ul><ul><ul><li>Validated and Fast </li></ul></ul>
    6. 6. Off-Site SEO for Coders <ul><ul><li>Submit a sitemap </li></ul></ul><ul><ul><ul><li>google , yahoo , msn </li></ul></ul></ul><ul><ul><li>Clean Urls </li></ul></ul><ul><ul><ul><li>blog , landing-page </li></ul></ul></ul><ul><ul><li>Email, Blog , Digg widget . </li></ul></ul><ul><ul><li>Permalink it </li></ul></ul><ul><ul><ul><li>Landing pages </li></ul></ul></ul><ul><ul><ul><li>Don’t move it </li></ul></ul></ul><ul><ul><li>Provide a Feed </li></ul></ul><ul><ul><ul><li>syndication </li></ul></ul></ul><ul><ul><li>“ Link to us ” Page </li></ul></ul><ul><ul><ul><li>You have control </li></ul></ul></ul><ul><ul><ul><li>Make it EASY </li></ul></ul></ul>
    7. 7. Stuff NOT to do <ul><li>Duplicate Content </li></ul><ul><ul><li>Intentional </li></ul></ul><ul><ul><li>Unintentional </li></ul></ul><ul><li>Frames </li></ul><ul><li>Flash </li></ul><ul><li>Text in Image </li></ul><ul><li>Javascript Menus </li></ul><ul><li>302 or Javascript redirects </li></ul><ul><li>Black-Hat SEO </li></ul><ul><ul><li>Cloaking </li></ul></ul><ul><ul><li>Hidden text </li></ul></ul><ul><ul><li>Keyword spamming </li></ul></ul>
    8. 8. Extreme Makeover SEO Edition <ul><li>Site:search </li></ul><ul><li>Link:search </li></ul><ul><li>Title tags </li></ul><ul><li>Description tags </li></ul><ul><li>Can Search get through? </li></ul><ul><ul><li>Turn off flash and javascript w/ toolbar </li></ul></ul><ul><ul><li>Flash </li></ul></ul><ul><ul><li>Frames </li></ul></ul><ul><ul><li>Javascript nav </li></ul></ul><ul><li>Chosen Keywords </li></ul><ul><ul><li>ranks.nl </li></ul></ul><ul><li>Check the Competion </li></ul><ul><ul><li>Keyword competition w/ allintitle: search </li></ul></ul><ul><ul><li>link: search to find potential link partners </li></ul></ul><ul><li>Validation and Size check </li></ul>

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