SEO for Coders

Why SEO? 50% of traffic comes from search engines Most NEW visitors come from search engines Approx. 80% of buyers use a search engine in their research process Kills 3 birds with one stone Search Engine Focused User focused Standards Focused Bang for the buck – maybe.

50% of traffic comes from search engines

Most NEW visitors come from search engines

Approx. 80% of buyers use a search engine in their research process

Kills 3 birds with one stone

Search Engine Focused

User focused

Standards Focused

Bang for the buck – maybe.

What to Expect It’s not easy Labor intensive It takes months Be a Mind Reader

It’s not easy

Labor intensive

It takes months

Be a Mind Reader

On-Site Vs Off Site On Site – 40% Domain Name Relevant, Useful Content Page Titles Keyword Proximity/Density Meta Tags Internal Links Alt Tags Off-Site – 60% Inbound Links: Pagerank Reciprocal Link Requests Press Releases Forum, Comment ‘Spamming’ Emails Paid Links

On Site – 40%

Domain Name

Relevant, Useful Content

Page Titles

Keyword Proximity/Density

Meta Tags

Internal Links

Alt Tags

Off-Site – 60%

Inbound Links: Pagerank

Reciprocal Link Requests

Press Releases

Forum, Comment ‘Spamming’

Emails

Paid Links

On-Site SEO for Coders Domain Name Subdomains ‘ finance ’, ‘ disney ’, ‘ dresser ’ Relevant, Useful, Keyworded Content Relevant Useful – ‘ mortgage ’ Keywords Density/Prominence Good Meta Tags Title , Description , KW Clean URLs Keyword-rich Kill dynamic URLs 301 Redirects http(s)‏ www Trailing slashes Build a Sitemap sitemaps.org Gsitecrawler Alt and Title tags Validated and Fast

Domain Name

Subdomains

‘ finance ’, ‘ disney ’, ‘ dresser ’

Relevant, Useful, Keyworded Content

Relevant

Useful – ‘ mortgage ’

Keywords

Density/Prominence

Good Meta Tags

Title , Description , KW

Clean URLs

Keyword-rich

Kill dynamic URLs

301 Redirects

http(s)‏

www

Trailing slashes

Build a Sitemap

sitemaps.org

Gsitecrawler

Alt and Title tags

Validated and Fast

Off-Site SEO for Coders Submit a sitemap google , yahoo , msn Clean Urls blog , landing-page Email, Blog , Digg widget . Permalink it Landing pages Don’t move it Provide a Feed syndication “ Link to us ” Page You have control Make it EASY

Submit a sitemap

google , yahoo , msn

Clean Urls

blog , landing-page

Email, Blog , Digg widget .

Permalink it

Landing pages

Don’t move it

Provide a Feed

syndication

“ Link to us ” Page

You have control

Make it EASY

Stuff NOT to do Duplicate Content Intentional Unintentional Frames Flash Text in Image Javascript Menus 302 or Javascript redirects Black-Hat SEO Cloaking Hidden text Keyword spamming

Duplicate Content

Intentional

Unintentional

Frames

Flash

Text in Image

Javascript Menus

302 or Javascript redirects

Black-Hat SEO

Cloaking

Hidden text

Keyword spamming

Extreme Makeover SEO Edition Site:search Link:search Title tags Description tags Can Search get through? Turn off flash and javascript w/ toolbar Flash Frames Javascript nav Chosen Keywords ranks.nl Check the Competion Keyword competition w/ allintitle: search link: search to find potential link partners Validation and Size check

Site:search

Link:search

Title tags

Description tags

Can Search get through?

Turn off flash and javascript w/ toolbar

Flash

Frames

Javascript nav

Chosen Keywords

ranks.nl

Check the Competion

Keyword competition w/ allintitle: search

link: search to find potential link partners

Validation and Size check