SEO For Coders

SEO for Coders

Why SEO?
50% of traffic comes from search engines
Most NEW visitors come from search engines
Approx. 80% of buyers use a search engine in their research process
Kills 3 birds with one stone
Search Engine Focused
User focused
Standards Focused
Bang for the buck – maybe.

What to Expect
It’s not easy
Labor intensive
It takes months
Be a Mind Reader

On-Site Vs Off Site
On Site – 40%
Domain Name
Relevant, Useful Content
Page Titles
Keyword Proximity/Density
Meta Tags
Internal Links
Alt Tags
Off-Site – 60%
Inbound Links: Pagerank
Reciprocal Link Requests
Press Releases
Forum, Comment ‘Spamming’
Emails
Paid Links

On-Site SEO for Coders
Domain Name
Subdomains
‘ finance ’, ‘ disney ’, ‘ dresser ’
Relevant, Useful, Keyworded Content
Relevant
Useful – ‘ mortgage ’
Keywords
Density/Prominence
Good Meta Tags
Title , Description , KW
Clean URLs
Keyword-rich
Kill dynamic URLs
301 Redirects
http(s)‏
www
Trailing slashes
Build a Sitemap
sitemaps.org
Gsitecrawler
Alt and Title tags
Validated and Fast

Off-Site SEO for Coders
Submit a sitemap
google , yahoo , msn
Clean Urls
blog , landing-page
Email, Blog , Digg widget .
Permalink it
Landing pages
Don’t move it
Provide a Feed
syndication
“ Link to us ” Page
You have control
Make it EASY

Stuff NOT to do
Duplicate Content
Intentional
Unintentional
Frames
Flash
Text in Image
Javascript Menus
302 or Javascript redirects
Black-Hat SEO
Cloaking
Hidden text
Keyword spamming

Extreme Makeover SEO Edition
Site:search
Link:search
Title tags
Description tags
Can Search get through?
Turn off flash and javascript w/ toolbar
Flash
Frames
Javascript nav
Chosen Keywords
ranks.nl
Check the Competion
Keyword competition w/ allintitle: search
link: search to find potential link partners
Validation and Size check

SEO For Coders

by ggfergu on Sep 16, 2007

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SEO For Coders — Presentation Transcript

http://desertcodecamp.com	11
http://www.desertcodecamp.com	6