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SEO For Coders
SEO For Coders
SEO For Coders
SEO For Coders
SEO For Coders
SEO For Coders
SEO For Coders
SEO For Coders
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SEO For Coders

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SEO for Coders by Jerry Ferguson from Desert Code Camp 2007 in Phoenix, AZ

SEO for Coders by Jerry Ferguson from Desert Code Camp 2007 in Phoenix, AZ

Published in: Business, Technology
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  • Transcript

    • 1. SEO for Coders
    • 2. Why SEO?
      • 50% of traffic comes from search engines
      • Most NEW visitors come from search engines
      • Approx. 80% of buyers use a search engine in their research process
      • Kills 3 birds with one stone
        • Search Engine Focused
        • User focused
        • Standards Focused
      • Bang for the buck – maybe.
    • 3. What to Expect
      • It’s not easy
      • Labor intensive
      • It takes months
      • Be a Mind Reader
    • 4. On-Site Vs Off Site
      • On Site – 40%
        • Domain Name
        • Relevant, Useful Content
        • Page Titles
        • Keyword Proximity/Density
        • Meta Tags
        • Internal Links
        • Alt Tags
      • Off-Site – 60%
        • Inbound Links: Pagerank
        • Reciprocal Link Requests
        • Press Releases
        • Forum, Comment ‘Spamming’
        • Emails
        • Paid Links
    • 5. On-Site SEO for Coders
        • Domain Name
          • Subdomains
          • ‘ finance ’, ‘ disney ’, ‘ dresser ’
        • Relevant, Useful, Keyworded Content
          • Relevant
          • Useful – ‘ mortgage ’
          • Keywords
            • Density/Prominence
        • Good Meta Tags
          • Title , Description , KW
        • Clean URLs
          • Keyword-rich
          • Kill dynamic URLs
        • 301 Redirects
          • http(s)‏
          • www
          • Trailing slashes
        • Build a Sitemap
          • sitemaps.org
          • Gsitecrawler
        • Alt and Title tags
        • Validated and Fast
    • 6. Off-Site SEO for Coders
        • Submit a sitemap
          • google , yahoo , msn
        • Clean Urls
          • blog , landing-page
        • Email, Blog , Digg widget .
        • Permalink it
          • Landing pages
          • Don’t move it
        • Provide a Feed
          • syndication
        • “ Link to us ” Page
          • You have control
          • Make it EASY
    • 7. Stuff NOT to do
      • Duplicate Content
        • Intentional
        • Unintentional
      • Frames
      • Flash
      • Text in Image
      • Javascript Menus
      • 302 or Javascript redirects
      • Black-Hat SEO
        • Cloaking
        • Hidden text
        • Keyword spamming
    • 8. Extreme Makeover SEO Edition
      • Site:search
      • Link:search
      • Title tags
      • Description tags
      • Can Search get through?
        • Turn off flash and javascript w/ toolbar
        • Flash
        • Frames
        • Javascript nav
      • Chosen Keywords
        • ranks.nl
      • Check the Competion
        • Keyword competition w/ allintitle: search
        • link: search to find potential link partners
      • Validation and Size check

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