• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
SEO For Coders
 

SEO For Coders

on

  • 2,166 views

SEO for Coders by Jerry Ferguson from Desert Code Camp 2007 in Phoenix, AZ

SEO for Coders by Jerry Ferguson from Desert Code Camp 2007 in Phoenix, AZ

Statistics

Views

Total Views
2,166
Views on SlideShare
2,149
Embed Views
17

Actions

Likes
0
Downloads
62
Comments
0

2 Embeds 17

http://desertcodecamp.com 11
http://www.desertcodecamp.com 6

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

SEO For Coders SEO For Coders Presentation Transcript

  • SEO for Coders
  • Why SEO?
    • 50% of traffic comes from search engines
    • Most NEW visitors come from search engines
    • Approx. 80% of buyers use a search engine in their research process
    • Kills 3 birds with one stone
      • Search Engine Focused
      • User focused
      • Standards Focused
    • Bang for the buck – maybe.
  • What to Expect
    • It’s not easy
    • Labor intensive
    • It takes months
    • Be a Mind Reader
  • On-Site Vs Off Site
    • On Site – 40%
      • Domain Name
      • Relevant, Useful Content
      • Page Titles
      • Keyword Proximity/Density
      • Meta Tags
      • Internal Links
      • Alt Tags
    • Off-Site – 60%
      • Inbound Links: Pagerank
      • Reciprocal Link Requests
      • Press Releases
      • Forum, Comment ‘Spamming’
      • Emails
      • Paid Links
  • On-Site SEO for Coders
      • Domain Name
        • Subdomains
        • ‘ finance ’, ‘ disney ’, ‘ dresser ’
      • Relevant, Useful, Keyworded Content
        • Relevant
        • Useful – ‘ mortgage ’
        • Keywords
          • Density/Prominence
      • Good Meta Tags
        • Title , Description , KW
      • Clean URLs
        • Keyword-rich
        • Kill dynamic URLs
      • 301 Redirects
        • http(s)‏
        • www
        • Trailing slashes
      • Build a Sitemap
        • sitemaps.org
        • Gsitecrawler
      • Alt and Title tags
      • Validated and Fast
  • Off-Site SEO for Coders
      • Submit a sitemap
        • google , yahoo , msn
      • Clean Urls
        • blog , landing-page
      • Email, Blog , Digg widget .
      • Permalink it
        • Landing pages
        • Don’t move it
      • Provide a Feed
        • syndication
      • “ Link to us ” Page
        • You have control
        • Make it EASY
  • Stuff NOT to do
    • Duplicate Content
      • Intentional
      • Unintentional
    • Frames
    • Flash
    • Text in Image
    • Javascript Menus
    • 302 or Javascript redirects
    • Black-Hat SEO
      • Cloaking
      • Hidden text
      • Keyword spamming
  • Extreme Makeover SEO Edition
    • Site:search
    • Link:search
    • Title tags
    • Description tags
    • Can Search get through?
      • Turn off flash and javascript w/ toolbar
      • Flash
      • Frames
      • Javascript nav
    • Chosen Keywords
      • ranks.nl
    • Check the Competion
      • Keyword competition w/ allintitle: search
      • link: search to find potential link partners
    • Validation and Size check