Turning prospects into customers and customers into fans


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Turning prospects into customers and customers into fans

  1. 1. Turning Prospects into Customers and Customers into Fans<br />Gary GertzWeb Development SpecialistNet@Work<br />www.twitter.com/ggertz<br />
  2. 2. Businesses have the opportunity to connect with people at a new and deeper level<br />
  3. 3. How marketing used to work<br />
  4. 4. How marketing used to work<br />
  5. 5. How marketing used to work<br />
  6. 6. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”<br />John Wanamaker<br />How marketing used to work<br />
  7. 7. How marketing used to work<br />
  8. 8. How marketing used to work<br />
  9. 9. You Talk About Your Business <br />People Talk About It Too<br />Social Media provides communication in two directions<br />
  10. 10. Forums<br />Blogs<br />YouTube<br />Twitter<br />Yelp<br />People have a voice<br />
  11. 11. FaceBook<br />MySpace<br />LinkedIn<br />People have a home<br />
  12. 12. Some Stats<br />LinkedIn<br />60m Users<br />Twitter<br />105m Users<br />300k New users per day<br />65m Tweets per day<br />Yelp<br />30m Visitors per month<br />And….<br />
  13. 13. 400m People on FaceBook<br />
  14. 14. People are sharing information about <br />What they do <br />What they buy<br />What they love<br />What they hate<br />What’s this mean?<br />
  15. 15. One Concept Three Rules<br />
  16. 16. Whuffie<br />
  17. 17. Whuffie is currency in the social economy<br />Reputation<br />Connections<br />Influence<br />Access<br />Favors<br />Accomplishments<br />Trust<br />Sharing<br />
  18. 18. Whuffie buys you<br />Audience<br />Trust<br />The Right to Play<br />
  19. 19. Love Your Stuff<br />Love Your Peeps<br />Give It Away<br />Three Rules<br />
  20. 20. Love Your Stuff<br />
  21. 21. Love Your Stuff<br />Not just a little <br />Passion is communicable<br />Authenticity cannot be faked<br />
  22. 22. Love Your Stuff<br />What’s up with your competitors?<br />What’s up with your partners?<br />What’s up in your “ecosystem”?<br />
  23. 23. Listen<br />Love Your Peeps<br />
  24. 24. Become Part of the Community<br />Love Your Peeps<br />
  25. 25. Not Your Stuff<br />Give value that costs you nothing to share and builds your Whuffie:<br />Knowledge<br />Recognition<br />Passion<br />Give It Away<br />
  26. 26. Share Knowledge<br />Comment on Blogs<br />Build a Reputation<br />Blog<br />Provide Value<br />But How?<br />
  27. 27. But How?<br />Twitter<br />Listen<br />Mentions<br />Competition<br />Topics<br />Tweet<br />Share<br />Promote<br />Respond<br />
  28. 28. Create a Facebook Fan Community<br />Project your identity<br />Listen to the community<br />Respond to issues<br />Recognize <br />But How?<br />
  29. 29. Create a Forum <br />Users generate content (good and bad)<br />Provide the opportunity for self support<br />Create a Community<br />Give users a place to project themselves<br />Not just their content – their identity<br />But How?<br />
  30. 30. Know your customer<br />Listen to them<br />Be AUTHENTIC<br />Be a PERSON<br />Be a FAN<br />It’s contagious<br />Things To Do<br />
  31. 31. Down and Out in the Magic Kingdom Corey Doctorow<br />The Whuffie Factor Tara Hunt<br />Trust Agents Chris Brogan, Julien Smith<br />Images: iStockphoto.com<br />Credits<br />
  32. 32. Me<br />Gary Gertz<br />Web Development Specialist<br />Net@Work<br />ggertz@netatwork.com973.493.4834twitter: ggertz<br />