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Turning prospects into customers and customers into fans

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Transcript

  • 1. Turning Prospects into Customers and Customers into Fans
    Gary GertzWeb Development SpecialistNet@Work
    www.twitter.com/ggertz
  • 2. Businesses have the opportunity to connect with people at a new and deeper level
  • 3. How marketing used to work
  • 4. How marketing used to work
  • 5. How marketing used to work
  • 6. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
    John Wanamaker
    How marketing used to work
  • 7. How marketing used to work
  • 8. How marketing used to work
  • 9. You Talk About Your Business
    People Talk About It Too
    Social Media provides communication in two directions
  • 10. Forums
    Blogs
    YouTube
    Twitter
    Yelp
    People have a voice
  • 11. FaceBook
    MySpace
    LinkedIn
    People have a home
  • 12. Some Stats
    LinkedIn
    60m Users
    Twitter
    105m Users
    300k New users per day
    65m Tweets per day
    Yelp
    30m Visitors per month
    And….
  • 13. 400m People on FaceBook
  • 14. People are sharing information about
    What they do
    What they buy
    What they love
    What they hate
    What’s this mean?
  • 15. One Concept Three Rules
  • 16. Whuffie
  • 17. Whuffie is currency in the social economy
    Reputation
    Connections
    Influence
    Access
    Favors
    Accomplishments
    Trust
    Sharing
  • 18. Whuffie buys you
    Audience
    Trust
    The Right to Play
  • 19. Love Your Stuff
    Love Your Peeps
    Give It Away
    Three Rules
  • 20. Love Your Stuff
  • 21. Love Your Stuff
    Not just a little
    Passion is communicable
    Authenticity cannot be faked
  • 22. Love Your Stuff
    What’s up with your competitors?
    What’s up with your partners?
    What’s up in your “ecosystem”?
  • 23. Listen
    Love Your Peeps
  • 24. Become Part of the Community
    Love Your Peeps
  • 25. Not Your Stuff
    Give value that costs you nothing to share and builds your Whuffie:
    Knowledge
    Recognition
    Passion
    Give It Away
  • 26. Share Knowledge
    Comment on Blogs
    Build a Reputation
    Blog
    Provide Value
    But How?
  • 27. But How?
    Twitter
    Listen
    Mentions
    Competition
    Topics
    Tweet
    Share
    Promote
    Respond
  • 28. Create a Facebook Fan Community
    Project your identity
    Listen to the community
    Respond to issues
    Recognize
    But How?
  • 29. Create a Forum
    Users generate content (good and bad)
    Provide the opportunity for self support
    Create a Community
    Give users a place to project themselves
    Not just their content – their identity
    But How?
  • 30. Know your customer
    Listen to them
    Be AUTHENTIC
    Be a PERSON
    Be a FAN
    It’s contagious
    Things To Do
  • 31. Down and Out in the Magic Kingdom Corey Doctorow
    The Whuffie Factor Tara Hunt
    Trust Agents Chris Brogan, Julien Smith
    Images: iStockphoto.com
    Credits
  • 32. Me
    Gary Gertz
    Web Development Specialist
    Net@Work
    ggertz@netatwork.com973.493.4834twitter: ggertz