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Turning prospects into customers and customers into fans
 

Turning prospects into customers and customers into fans

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    Turning prospects into customers and customers into fans Turning prospects into customers and customers into fans Presentation Transcript

    • Turning Prospects into Customers and Customers into Fans
      Gary GertzWeb Development SpecialistNet@Work
      www.twitter.com/ggertz
    • Businesses have the opportunity to connect with people at a new and deeper level
    • How marketing used to work
    • How marketing used to work
    • How marketing used to work
    • “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
      John Wanamaker
      How marketing used to work
    • How marketing used to work
    • How marketing used to work
    • You Talk About Your Business
      People Talk About It Too
      Social Media provides communication in two directions
    • Forums
      Blogs
      YouTube
      Twitter
      Yelp
      People have a voice
    • FaceBook
      MySpace
      LinkedIn
      People have a home
    • Some Stats
      LinkedIn
      60m Users
      Twitter
      105m Users
      300k New users per day
      65m Tweets per day
      Yelp
      30m Visitors per month
      And….
    • 400m People on FaceBook
    • People are sharing information about
      What they do
      What they buy
      What they love
      What they hate
      What’s this mean?
    • One Concept Three Rules
    • Whuffie
    • Whuffie is currency in the social economy
      Reputation
      Connections
      Influence
      Access
      Favors
      Accomplishments
      Trust
      Sharing
    • Whuffie buys you
      Audience
      Trust
      The Right to Play
    • Love Your Stuff
      Love Your Peeps
      Give It Away
      Three Rules
    • Love Your Stuff
    • Love Your Stuff
      Not just a little
      Passion is communicable
      Authenticity cannot be faked
    • Love Your Stuff
      What’s up with your competitors?
      What’s up with your partners?
      What’s up in your “ecosystem”?
    • Listen
      Love Your Peeps
    • Become Part of the Community
      Love Your Peeps
    • Not Your Stuff
      Give value that costs you nothing to share and builds your Whuffie:
      Knowledge
      Recognition
      Passion
      Give It Away
    • Share Knowledge
      Comment on Blogs
      Build a Reputation
      Blog
      Provide Value
      But How?
    • But How?
      Twitter
      Listen
      Mentions
      Competition
      Topics
      Tweet
      Share
      Promote
      Respond
    • Create a Facebook Fan Community
      Project your identity
      Listen to the community
      Respond to issues
      Recognize
      But How?
    • Create a Forum
      Users generate content (good and bad)
      Provide the opportunity for self support
      Create a Community
      Give users a place to project themselves
      Not just their content – their identity
      But How?
    • Know your customer
      Listen to them
      Be AUTHENTIC
      Be a PERSON
      Be a FAN
      It’s contagious
      Things To Do
    • Down and Out in the Magic Kingdom Corey Doctorow
      The Whuffie Factor Tara Hunt
      Trust Agents Chris Brogan, Julien Smith
      Images: iStockphoto.com
      Credits
    • Me
      Gary Gertz
      Web Development Specialist
      Net@Work
      ggertz@netatwork.com973.493.4834twitter: ggertz