Presentation Storyboard

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Presentation Storyboard

  1. 1. Moving Beyond Bullet Points by Cliff Atkinson
  2. 3. PowerPoint is the default language of business and education
  3. 4. Like all tools, you have to figure out how to use it best
  4. 5. Our current “bullet point” approach is broken and boring
  5. 6. A new way can help understand and relate to one another better
  6. 7. Unlock the persuasive story beneath your bullets with 3 steps
  7. 9. Step 1: Write a script to focus your ideas
  8. 10. Use the story template to appeal to both emotion and reason
  9. 12. Science indicates you cannot reason without emotion
  10. 13. Business dictates you cannot operate on emotion without reason
  11. 14. Common sense tells us that we need a smart balance of both
  12. 15. Complete Acts I and III to set the emotional context
  13. 17. The protagonist statement makes it “all about the audience”
  14. 18. The Balance/Imbalance creates the gap that sparks engagement
  15. 19. The Solution maps out the action to take us from Point A to B
  16. 20. Complete Act II to frame reason in a structured and scalable way
  17. 22. Pivoting off of the solution sets the stage for the “action” of reason
  18. 23. Using a logic tree distills complex ideas into three main points
  19. 24. The 15- and 45-minute columns give you scalability without loss
  20. 26. Step 2: Storyboard your script to clarify your ideas
  21. 27. Send your script to PowerPoint to transform story to storyboard
  22. 29. It creates a clear and coherent backbone for a visual story
  23. 30. It relieves the burden on visuals to tell the whole story
  24. 31. It shifts your view to the big picture to manage chunks of meaning
  25. 32. Prepare your projected visuals and spoken words together
  26. 34. It serves as the foundation for a unified design approach
  27. 35. It keeps narrative off screen, reducing cognitive load
  28. 36. It retains information in a document in sensible form
  29. 37. “Brand” your ideas across acts and scenes for continuity & coherence
  30. 39. This applies the idea of “set” design to “ideas”
  31. 40. It helps to reinforce the top-level points in memory
  32. 41. It helps you and your audience to see the unified story
  33. 43. Step 3: Engage your audience with visual rhetoric
  34. 44. Apply three techniques to see how they feel and how they work
  35. 46. This is standard in design firms to make the process more objective
  36. 48. The headline approach offers you visual flexibility while keeping focus
  37. 49. You will tap into the power of serendipity and creativity
  38. 50. Use evocative images to draw forth meaning from you & the audience
  39. 52. They allow the audience to bring meaning to the experience
  40. 53. They serve as a visual trigger to unlock your natural knowledge
  41. 54. They can evoke both implicit and explicit interaction
  42. 55. Use juxtaposition to break open new meaning
  43. 57. It creates a dissonance that stimulates new thinking
  44. 58. It makes things interesting and dynamic
  45. 59. It leaves the “answer” open-ended for the audience to provide
  46. 60. Can we find a new way to use PPT to relate to each other?
  47. 62. We can wake ourselves up to the dawn of better communication
  48. 63. Unlock the persuasive story beneath your bullets with 3 steps
  49. 64. Unlocking your powerful potential
  50. 65. Beyond Bullet Points

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