MySpace + YouTube = ePolitics?  A look at how social networking and video sites are changing politics
SOCIAL NETWORKING <ul><li>One-in-five Americans overall (22%) use online social networking sites (Kohut) </li></ul><ul><li...
MYSPACE v FACEBOOK <ul><li>Barack Obama </li></ul><ul><li>287,791 friends </li></ul><ul><li>Hillary Clinton </li></ul><ul>...
2006 MIDTERM ELECTIONS <ul><li>SENATE </li></ul><ul><li>32% posted a profile on Facebook </li></ul><ul><li>Avg – 2,146 sup...
FACEBOOK <ul><li>2006 Midterm elections – 2.64% of users supported a candidate (Gulati & Williams) </li></ul><ul><li>1.5 m...
2006 MIDTERM ELECTIONS <ul><li>If there was no incumbent, then it did make a difference! </li></ul><ul><li>But the 18-29 y...
YOUTUBE ELECTIONS <ul><li>“ THE REVOLUTION WILL NOT BE TELEVISED… </li></ul><ul><li>…  IT WILL BE YOUTUBED!” </li></ul><ul...
ONLINE VIDEO <ul><li>Almost a quarter of Americans (24%) have seen something about a campaign in a video online (Kohut) </...
POLITICIANS v VIDEOS <ul><li>Howard Dean – “I have a scream” speech </li></ul><ul><li>George Allen – “Macaca” incident </l...
YOUTUBE <ul><li>“ What viral seem best at, I notice, is slashing the opposition.  And the most brilliant ones, it should b...
QUESTIONS? <ul><li>How much of an influence do you believe online networking and video sites have on politics? What about ...
Upcoming SlideShare
Loading in...5
×

Internet + Politics

2,288

Published on

Published in: Technology, News & Politics
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,288
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
111
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • Internet + Politics

    1. 1. MySpace + YouTube = ePolitics? A look at how social networking and video sites are changing politics
    2. 2. SOCIAL NETWORKING <ul><li>One-in-five Americans overall (22%) use online social networking sites (Kohut) </li></ul><ul><li>More younger voters got information about candidates and campaigns from social networking sites than older voters </li></ul>
    3. 3. MYSPACE v FACEBOOK <ul><li>Barack Obama </li></ul><ul><li>287,791 friends </li></ul><ul><li>Hillary Clinton </li></ul><ul><li>185,589 friends </li></ul><ul><li>John McCain </li></ul><ul><li>46,362 friends </li></ul><ul><li>Barack Obama </li></ul><ul><li>594,955 supporters </li></ul><ul><li>Hillary Clinton </li></ul><ul><li>120,657 supporters </li></ul><ul><li>John McCain </li></ul><ul><li>69,037 supporters </li></ul>
    4. 4. 2006 MIDTERM ELECTIONS <ul><li>SENATE </li></ul><ul><li>32% posted a profile on Facebook </li></ul><ul><li>Avg – 2,146 supporters </li></ul><ul><li>HOUSE </li></ul><ul><li>13% posted a profile on Facebook </li></ul><ul><li>Avg – 125 supporters </li></ul>
    5. 5. FACEBOOK <ul><li>2006 Midterm elections – 2.64% of users supported a candidate (Gulati & Williams) </li></ul><ul><li>1.5 million (13%) members were connected to a candidate or issue (Gulati & Williams) </li></ul><ul><li>Democrats were more likely to use Facebook than Republicans </li></ul><ul><li>Did Facebook make a difference? </li></ul>
    6. 6. 2006 MIDTERM ELECTIONS <ul><li>If there was no incumbent, then it did make a difference! </li></ul><ul><li>But the 18-29 year olds were grossly misrepresented </li></ul><ul><li>Don’t have to be registered to vote to indicate support of a candidate </li></ul>
    7. 7. YOUTUBE ELECTIONS <ul><li>“ THE REVOLUTION WILL NOT BE TELEVISED… </li></ul><ul><li>… IT WILL BE YOUTUBED!” </li></ul><ul><li>(http://it.youtube.com/group/indiemedia) </li></ul>
    8. 8. ONLINE VIDEO <ul><li>Almost a quarter of Americans (24%) have seen something about a campaign in a video online (Kohut) </li></ul><ul><li>Even 7% among 65+ year olds have seen some type of campaign video online (Kohut) </li></ul>
    9. 9. POLITICIANS v VIDEOS <ul><li>Howard Dean – “I have a scream” speech </li></ul><ul><li>George Allen – “Macaca” incident </li></ul><ul><li>Hillary v Obama – crying and snubbing and plagiarism… oh my! </li></ul><ul><li>Videos cango viral online... Could help or harm… </li></ul>
    10. 10. YOUTUBE <ul><li>“ What viral seem best at, I notice, is slashing the opposition. And the most brilliant ones, it should be pointed out, are not made by presidential hopefuls but by the electorate who judge them. Perhaps that is as it should be.” (Bachrach) </li></ul>
    11. 11. QUESTIONS? <ul><li>How much of an influence do you believe online networking and video sites have on politics? What about against traditional media? </li></ul><ul><li>How many of you have added a candidate to your Myspace or Facebook? How has it helped the candidate in getting you to participate somehow? </li></ul><ul><li>If it’s relatively cheap to build a website and post videos online, why are campaigns getting more expensive? </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×