28OGroup The Product Marketing & Product Management Experts™ Consulting • Contractors • Training • Certification • Templates"The 280 Group consultantswere very experienced and came T he 280 Group helps companies deliver better products and market them more effectively. We provide Product Marketing and Product Management Consultants, Contractors,in and hit the ground running.They helped us by prioritizing Training, Certification and Templates to help companies with product definition, launchesacross a variety of development and marketing. Whether you need a high-level consultant to plan your product strategy, aprojects, streamlining our inter-nal processes and also helped us seasoned veteran to run an industry-changing product launch, a team of experts to optimizeto build a compelling roadmap." your product management function of process or a mid-level Product Manager to write a market requirements document, the 280 Group can provide you with expert, professionalRam KrishnanSr. VP Marketing talent to help you get the job done right. We can also help you and your employees improveGuardianEdge your effectiveness on the job by providing proven training and professional templates. Since 1998, the 280 Group has helped tens of thousands of companies bring new products to market successfully, quickly build revenue momentum and implement best practices. The“Performance on these 280 Group has been featured on CNBC’s World Business Review, the Silicon Valley Businessprojects was exceptional… Report, Seth Godin’s BullMarket book and was ranked in the top 10 consulting firms by thedeliverables were high-quality,on schedule, and within bud- Silicon Valley Business Journal.get…very efficient, profes-sional, and a pleasure to work Brian Lawley is the CEO and Founder of the 280 Group and former President of the Siliconwith…” Valley Product Management Association (www.svpma.org). During his twenty five year career in Product Management and Product Marketing he has defined, launched andGary EllisGroup Director, marketed over fifty successful products. He is the Author of the best-selling books “ExpertProduct Marketing Product Management” and “The Phenomenal Product Manager”. In 2008 and 2009 he wonNetcom the Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management. Mr. Lawley is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA with honors from San Jose State University and Bachelors Degree in Management Science from the“The 280 Group did a fantasticjob of helping us to finalize the University of California at San Diego.product and bring it to market.We were very pleased with the The 280 Group team of trainers and consultants have over 200 years of collective high-techwork they did for SEMI, and Product Management and Product Marketing experience spanning a wide range of softwarehighly recommend them if you and hardware markets and products. Our trainers and consultants are experts in the realm ofneed assistance with productlaunches or general product high-tech product management and marketing, and have extensive real-world experiencemarketing and product man- and examples that they draw on to make the training and consulting as effective as possible.agement" 280 Group clients range from startups to Fortune 500 companies including Adobe, Toshiba,Tom Salmon Palm, eTrade, Nokia, Cisco, SAP, Hewlett Packard, Symantec and many others. The 280Dir. of Business DevelopmentSEMI Group methodology, training, toolkits, certifications and templates are used worldwide and licensed companies such as Intel and Microsoft.
Templates, On-Demand Training & Certifications Certified Product Manager® Self-Study Course The complete self-study course to thoroughly prepare to become an AIPMM industry standard Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). Includes four self-paced training modules, study guide & practice exam. Topics include: • Product Life Cycle Products • Buyer • Services • Value Chain • Branding • Pricing • Strategy • Launches & Roadmaps • Marketing Mix • Roles, Processes & Requirements Agile Certified Product Manager® Self-Study Course The complete self-study course to thoroughly prepare to become an AIPMM industry standard Agile Certified Product Manager (ACPM). Includes nine narrated training modules, study guide & practice exam. Topics covered: Advanced topics touched on include: • Benefits of Agile • Product launches • A look at Scrum • Roadmapping • Release management • Organizing for success • Release planning • How to work with distributed teams • Documentation • How to organize larger projects using multiple teams • Organizing around Agile • Integrating Agile within a traditional product process • XP and Lean Product Management Office® Professional The Product Management Office Professional version 2.0 is a collection of over best practices 180 tem- plates and self-paced training include all seven 280 Group toolkits. • Product Roadmap Toolkit™ • Five training presentations • Product Launch Toolkit™ • 183 templates • Product Managers Toolkit™ • White Papers • • Beta Program Toolkit™ Product Review Program Toolkit™ • • Samples Guidelines PMOfﬁce TM • Competitive Analysis Toolkit™ • Developer Program Toolkit™280 Group Books
Consulting & ContractorsWe provide both interim contractors (Product Managers, Product Marketing Managers, Directors & VicePresidents) as well as doing work on a project basis. Our work spans the entire product lifecycle. Product Management Product Marketing Marketing Market Analysis Product Launches Positioning & Messaging Developing Business Cases Sales Tools Websites Profit & Loss Analysis Positioning Collateral Customer & Market Research Pricing Presentations & Sales Tools MRDs & PRDs White Papers Increased Web Traffic Product Roadmaps Reviewer’s Guides Search Engine Optimization (SEO) Working with Engineering Teams Product Demos Google AdWords Campaigns Reviewing Functional Specs Competitive Comparisons Demand Generation Programs Finalizing Product Requirements Customer Testimonials Direct Mail/Email Marketing Prioritizing Feature Sets Success Stories Print advertising Feature, Schedule, Cost Tradeoffs Features & Benefits/USPs Search Engine & Banner Ads Competitive Analysis Press Tours & Materials Corporate & Product Branding Running Beta Programs Presentations Customer Surveys & FeedbackProduct Management Process Development & OptimizationWe can help your company develop and/or optimize your product process, allowing you to bring betterproducts to market faster and increase your revenues. Whether you need a process designed completelyfrom scratch or you have a process that needs to be tuned up and optimized we have a complete set oftools and methodology to provide you with an assessment, recommendations and coaching/training toensure buy-in and adoption in your organization.PM Fast Track™ Training CourseThe PM Fast Track is the most practical and effective training course available. It gives Product Manag-ers and Product Marketers thorough, in-depth and instantly applicable knowledge of every phase ofthe product lifecycle. This four day course is ideal for new PM’s or mid-level and Senior PMs who want tobrush up on best practices. Included are three courses with certification exams, the Product Manager’sToolkit™, content retention tools and Product Manager’s Toolkit Book.Strategic Product Marketing and Management™An intensive two-day interactive course covering thefoundation of Product Management & Product Marketing.Based on the Product Manager’s Toolkit ( PMTK) ActionModel, a reference framework that outlines the processand stages of performing and correlating product market-ing tasks with product planning tasks.Procedural Requirements Management™Learn how to deliver well-defined and effective require-ments to guide your team and development efforts.Business and Market Planning Protocols™Learn how to formulate plans that prioritize and evaluatebusiness opportunities and guide marketing efforts suchas writing a business case and marketing plan.