Define

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Define

  1. 1.
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  5. 5. reframe<br />point of view<br />
  6. 6. point of view: what?<br />a unique, concise reframing of the problem that is grounded in user needs & insights<br />
  7. 7.
  8. 8. all kinds of dirty, <br />one kind of clean<br />squeaky <br />green<br />
  9. 9. point of view: why?<br />expose new opportunities by looking at things differently<br />guide innovation efforts<br />make sure we’ve identified something worth working on <br />
  10. 10.
  11. 11. point of view: how?<br />understand the experience<br />identify user, reveal the needs, articulate insights<br />reframe the problem into a new point of view <br />
  12. 12. point of view: how?<br />understand the experience<br />identify user, reveal the needs, articulate insights<br />reframe the problem into a new point of view <br />•<br />
  13. 13.
  14. 14. point of view: how?<br />understand the experience<br />identify user, reveal the needs, articulate insights<br />reframe the problem into a new point of view <br />•<br />
  15. 15. (embrace video)<br />
  16. 16.
  17. 17. point of view: how?<br />understand the experience<br />identify user, reveal the needs, articulate insights<br />reframe the problem into a new point of view <br />•<br />
  18. 18. point of view: components<br />userbe specific<br />need use verbs<br />insight observation + interpretation<br />
  19. 19. point of view: components<br />usermothers with babies in rural areas<br />needto give their babies a chance to survive<br />insight bring warmth to the babies/mothers<br />
  20. 20. part 1: saturate<br />understand the experience  <br />identify user, reveal the needs, articulate insights <br />reframe the problem into a new point of view <br />•<br />• <br />
  21. 21. space<br />saturation<br />
  22. 22. part 1: saturate methods<br />understand the experience <br />share stories<br />identify user, reveal the needs, articulate insights <br />grouping : empathy maps<br />reframe the problem into a new point of view <br />
  23. 23.
  24. 24. quotes & defining words<br />thoughts & beliefs<br />actions & behaviors<br />feelings & emotions<br />< what we see & hear <br />what we feel the user is feeling ><br />
  25. 25. part 1: saturate timing<br />understand the experience <br />15 min share stories<br />identify user, reveal the needs, articulate insights <br />15 min empathy maps: grouping<br />reframe the problem into a new point of view <br />
  26. 26.
  27. 27. part 2: synthesize<br />understand the experience : share stories<br />identify user, reveal the needs, articulate insights<br />reframe the problem into a new point of view <br />•<br />
  28. 28. point of view: construction<br />has empathetic language about the user <br />(think specific)<br />identifies a need that is deep & emotional<br />(think verb)<br />incorporates unexpected insights<br />(think observation + interpretation)<br />
  29. 29. POV Example:<br />User – be specific.<br />Need – use a verb.<br />Insight – include something unexpected/a surprise.<br />A wellness-conscious, Zen-seeking woman needs <br />to see a link between a product and the process that created it because for her<br />imperfections are visual indicators of purity<br />
  30. 30. point of view: tips<br />short<br />specific<br />sexy<br />
  31. 31. part 2: synthesis methods<br />understand the experience : share stories<br />identify user, reveal the needs, articulate insights<br />reframe the problem into a new point of view<br />identify & synthesize + mad lib iterations<br />
  32. 32. synthesize:how?<br />
  33. 33. identifypatterns<br />
  34. 34. isolateoutliers<br />
  35. 35. createcomposites<br />
  36. 36. part 2: synthesize mad-lib<br />user<br />need<br />insight<br />
  37. 37. part 2: synthesize mad-lib<br />user<br />need<br />insight<br />
  38. 38. part 2: synthesize mad-lib<br />...BECAUSE...<br />…NEEDS...<br />user<br />need<br />insight<br />
  39. 39. POV Example:<br />User – be specific.<br />Need – use a verb.<br />Insight – include something unexpected / a surprise.<br />A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for her imperfections are visual indicators of purity.<br />Recommended timing:<br />Each individual creates 2 user descriptions, 2 needs, and 2 insights (10 min)<br />Share and compare (5 min)<br />Construct POV as a group (10 min)<br />
  40. 40. Classroom examples after share out:<br />-homeless, or those in jail<br />

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