Aks credentials 2011_v2a

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Aktifmob Media 2010-2011 Credentials

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Aks credentials 2011_v2a

  1. 1. Digital MediaHouse2011 Credentials
  2. 2. Facts on Digital MediaEffectiveness 89% Text messages are read Rettie, Grandcolas & Deakins 2009 of mobile marketing 10-20% Response Rates are common in text messaging ads campaign Kavassalis 2010 ! 12.7-23.5% AKTIFMOB average mobile response rate per-campaign* *) Data as of May 2011 79%Avg. consumers spend time vs 21% on Mobile daily On a pc Nielsen 2
  3. 3. Facts on Digital Media Social 2 Indonesia population world’s rank on Facebook after USA ~ Facebook 2010 Networks 19% of 200million tweets worldwide are Indonesian ~ ComScore 2011 1 Indonesia world rank in Foursquare subscribers (over 3million are Indonesian) Techcrunch 2010 ! 19 TV Rating score AKTIFMOB helped achieved for IndosatAwards using social media* *) Data as of March 2011 18.000 4SQ jumpers during Blackberry’s Live & Rockin 3 Event in Jakarta. ~ 4SQ 2010
  4. 4. Facts on Digital Media Social Networks 1,756,202+ Google+ circles of Profiles are Indonesian Circlecount.com 2011 6 Country rank by profiles at Google+ Circlecount.com 2011 ! 3,200 Additional Fans in 1 (one) day at BackToNatur during Semi Finalist Night of Natur Model Search 2011 ~ Aktifmob 2011 108 BackToNatur page rank on Facebook ~ SalingSilang 2011 4
  5. 5. Latest Facts on Indonesia (2011) 6% Indonesia growth among G20 nations, best performing country. The Economist 2011 8,000,000+ Total amount of two-wheels sold in Indonesia in 2010 The Economist 2011 750,000+ Cars sold in Indonesia in 2010 The Economist 2011 5
  6. 6. Facts onDigital Media on Youth Digital MediaSmartphones have become the defacto ratherthan the exception ~ Student Village 201165% Of all youth mobile phones purchases are influence by earned media ~ MobileYouth 201160% Sleeps with their phone MobileYouth 2011Youth discovered “SMS”as a tool to create socialspaceYoung females audience in Emerging Market, BBM evolves intosocial groups. Indonesia is RIM’s #1 & Largest Market 6
  7. 7. Facts onGrowth of Mobile Money Digital MediaTransaction is the key, mobile banking hassurpassed all expectation79% Of all telco subsribers are accustom to sms payment ~ Telkomsel 20103.7mioTotal of Telkomsel T-Cash users inDecember 20103.7 Indonesian has accustomed to SMS payment model New Online Commerce mechanism since 2003 and Portal being build in Indonesia ~ IDC 2011Youth are the most active users of mobile money 7
  8. 8. Facts onAttention is the biggest cost Digital Media Attention 34% Youth trusted Ads most of the time ~ YouthMobile 2011 grabbing media 104million+ Total number of Telkomsel subscribers (June 2011) Telkomsel 2011 ! 180million+ Indonesia mobile subscribers *) Data as of May 2011 83%Indonesian women holds and By population manage their household expenditures MarkPlus 2011 8
  9. 9. Everyone is either on mobile and online Including us, Nobody wants a “dialogue” with the Brand.Everyone want Brands helping them build dialogue with each other! 9
  10. 10. This is where AKTIFMOB can help! We build platform & For Brands in creatingtools online & engagement and influences among audiences. on mobile Therefore audience would be proud to ! have Brands helping them in making conversation with each other. 10
  11. 11. AKTIFMOB key digital communication focus! Creating formula for sales infused digital campaign. Aktifmob strategy and tactics in the digital media domain always includeDigital Media is all Sales Related activation. about ! measurement & accountability 11
  12. 12. AKTIFMOB Platform Mobile Advertising 1.  Brand2Number PickMe 2.  Brand2Number SMS 3.  Brand2Number MMS 4.  LBA (Location Based Advertising) 5.  Pop Screen 6.  SMS 2.0 7.  Mobile Internet 8.  ODP (On Device Portal) 9.  3D-MAds 12
  13. 13. AKTIFMOB Platform Mobile Advertising Signatures 1.  Pepsodent 2.  BRI Syariah 3.  Dettol 4.  Sosro Joy Green Tea 5.  Ajinomoto 6.  Ford Motors Indonesia 7.  Suzuki 4WD 8.  Orang Tua Group 9.  Nissin Noodles Etc! 13
  14. 14. Mobile Publication Platform Mobile Publication 1.  iPAD friendly publication 2.  Android Tablet friendly publication 3.  iOS & Android Smartphone publication 4.  Mobile Newspaper 14
  15. 15. Mobile Publication Platform Mobile Publication Signatures 1.  Cosmopolitan Indonesia 2.  FHM Indonesia 3.  Majalah Selular** 4.  ParentsGuide** 5.  Suara Merdeka* 6.  Maxim* 7.  Her World* *) Coming soon! **) In Production 15
  16. 16. Mobile Mini Site Platform 16
  17. 17. Mobile Mini Site Platform Mobile Mini Site Platform Signatures 1.  Pepsodent 2.  Ajinomoto 3.  Ford Motors Indonesia 4.  Hyundai Indonesia 5.  Suzuki 4WD 6.  Sinarmas 7.  Telkomsel Etc! 17
  18. 18. Social Media Management Platform Social Media Management •  Social Media Application Development •  Social Media Activation Services •  Social Media Management Services 18
  19. 19. Mobile Mini Site Platform Social Media Management Signatures 1.  IndosatAwards 2011 2.  BukopinSiaga (Bank Bukopin) 3.  Hyundai 4.  BackToNatur (Gondowangi) Etc! 19
  20. 20. Who uses AKTIFMOB?Ads. Agencies 20
  21. 21. Who uses AKTIFMOB?Brands ! and more 21
  22. 22. Get to know AKTIFMOB better!For more information, please contact:AKTIFMOB (PT Anugrah Kreasi Solusindo)Jl. Tebet Mas Indah 2 A15Jakarta 12810IndonesiaT. +62-21 829 9969F. +62-21 831 2570E. aktif@aktifmob.com 22

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