Design Production Delivery Of Social Media Content for EMS Instructors


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Presentation given at Wisconsin Technical College EMS Instructor Coordinator conference about design and production of social media for EMS instructor professional development or as an education activity for EMT or Paramedic Students. Presentation by Greg Friese

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  • Welcome slideWhat this is about and why it is important
  • Handout for sessionOther people to connect with on handout
  • I welcome your participation during this session You can raise your hand and ask,
  • Before we go any further Also visit for PDF of slides and other handoutsFor a pdf copy of the slides, other links.
  • Objectives for this first presentation.
  • Start out with some concepts and termsBuild a shared understanding
  • Tools and technologies for creating and delivering education content that engages students in creation, allows continuous improvements, and facilitates interaction between the subject matter expert and the students.
  • Websites that create opportunities for individuals to interact with one anotherIndependent of space and or timeFacebook, EMS United, MySpace, LinkedIn, EMS Connect …. And many othersTo some degree YouTube, Flickr, Twitter
  • Content – all file types shared through social networks, websites, and content aggregation sites,Podcast, video cast, screen cast, blog post, everything!All the content that is shared across social networks.
  • Groups can create content together.Social network to create an ideaSocial media tools to create and distribute contentSkypeBlog
  • Hub is the starting point … the center of the wheel for your social media efforts.The official presence. Create with HTML programmingOr use a WYSIWIG editor that comes with Blogger, Wordpress, or TypePadBlogger is a free tool.
  • So many great blogsSubject matter experts connecting directly to their audience
  • Hub for many organizations is Facebook … which can link out to and deliver lots of spoke content
  • Group Page
  • Actually this is a personal account masquerading as a Facebook Fan Page.
  • Using a Ning network site, like the Chronicles of EMS, JEMS Connect, EMS 1 Connect, EMS United is another way to have a hub
  • Paramedic program wikiSocial media content for your organization – out from the hub – social media content. TwitterFacebookYouTubeFlickrBlog PostsPodcastsEmail – auto responders, blog posts, blast emails
  • Podcast or vidcastAudio or video content.
  • Short messages – 140 charactersFollow, public response – the @reply, and private direct messaging.
  • Powerful tool to learn, fine tune, and review skills23,000+ views of combitube videoEmbbed into blog. Create your own videos, post, add to a class YouTube channel
  • Incredible tool. Record what is happening on your screen - and add audio explanation.
  • Nearly everyone is walking around with a camera … all the time. In and out of classHow could you use these phones as part of class and education activities.
  • Podcasting tool.
  • Live delivery of content.Can do this very simply with something like Skype. GoToMeeting and GoToWebinarMany other live delivery tools.
  • This is almost all stuff you already have and use.
  • Tools for creating social media content – images, videos, podcasts, blogs, etc. ComputerInternet connection and web browserPhoneVideo cameraFree image and video editing
  • Things EMS educators should be able to do:
  • These are things you need to be able to do as an educator.I would also argue that every paramedic school graduate should be able to do these things.
  • Alternative to HTML programmingWhat you see is what you get.
  • Pages – part of the navigation structurePermanent content, you always want accessible PostsThe content of the blogCan frequently add/createNew contentEmbed contentRegularly postedChronological organizationSort by categoriesEnable searching with tags
  • Sticky, durable, enduring content
  • Writing in HTML vs Visual (visual is what you see is what you get)
  • Participate in the conversation by writing a comment. Scroll to the end of any blog post. Answer a question from the author, react, share … participate.
  • Purpose Build an online identityLink back to your HubShare and connect with other EMS education professionals
  • Embed videos, slideshows, podcasts, audio filesEmbed documents – Google docs, scribid files and more
  • Really simple syndication
  • Get started with personal accountsEstablish a hub – the organizing point for social media presenceInitiate a few spokes – things like twitter, YouTube channel, Flickr for photos. Monitor conversation – RSS reader, Twitter Search, Google AlertsShare and respond – engage with others, without sellingEmulate others best practices – learn from other users, PIO Social Media Boot Camp, free email training program. Ask questions -
  • John and Kyle add your contact information
  • AccessSharingNeeds to include social network
  • Design Production Delivery Of Social Media Content for EMS Instructors

    1. 1. Design, Production, and Delivery<br />Social Media<br />Greg Friese, MS, NREMT-P<br />
    2. 2. My 2010 Themes<br />Content<br />Connecting<br />Ideas<br />
    3. 3. Questions Welcome<br />
    4. 4.<br /><br />
    5. 5. Objectives<br />Introduce social media concepts and terms <br />Explore social media content creation hardware and software tools<br />Outline learning activities instructor/coordinators can use to create social media content <br />
    6. 6. Social Media Concepts and Terms<br />
    7. 7. EMS Education 2.0Definition<br />
    8. 8. Social Networking<br />?<br />?<br />?<br />?<br />?<br />?<br />Me<br />You<br />?<br />?<br />?<br />?<br />?<br />?<br />
    9. 9. Social Media<br />
    10. 10. Skype<br /><br /><br /><br />Collaborative Creation<br />
    11. 11. Hub and Spokes<br />
    12. 12. Hub – Starting Point<br />
    13. 13. Blog as a Hub<br />
    14. 14. Facebook as a Hub<br />
    15. 15. Facebook Group Page<br />
    16. 16. Facebook Fan Page<br />
    17. 17. Ning Network as a Hub<br />
    18. 18. Spokes for Content<br />
    19. 19. Podcast<br />
    20. 20. Microblogging <br />
    21. 21. Videos<br />
    22. 22. Screencasts<br />
    23. 23. Photo Sharing<br />
    24. 24. Text and Audio Chat<br />
    25. 25. Webinars<br />
    26. 26. Content Creation Hardware and Software Tools<br />
    27. 27. Tools & Techniques<br />
    28. 28. Tools<br />Computer<br />Internet connection<br />Web browser<br />Digital camera<br />Movie editing<br />Image editing<br />
    29. 29. Accounts<br />Google (or Yahoo!)<br />Facebook<br />LinkedIn<br />EMS Connect<br />
    30. 30. Create Social Media Content<br />
    31. 31. SM Content Creation<br />Write a blog post<br />Comment on a blog post<br />Embed “media” in a post<br />Find/use RSS feeds<br />Upload “media” <br />Record a video<br />Record a podcast<br />Host a remote speaker<br />
    32. 32. Class or Program Blog<br />Blogger<br />Wordpress<br /><br />Hosted<br />Typepad<br /><br />More … <br />
    33. 33. Blog Pages and Posts<br />
    34. 34. Blog Pages<br />About<br />Register<br />Contact<br />Hand-outs<br />Syllabus<br />Books and Supplies<br />Links<br />
    35. 35. Write a Blog Post<br />Case reports<br />Event, book, product reviews<br />Study and exam tips<br />Additional information<br />Connections, resources, news<br />How-to<br />Interviews<br />
    36. 36. Write a Blog Post<br />Demo Post Writing<br />
    37. 37. Write a Comment<br />
    38. 38. Purpose of Comments<br />Build your brand<br />Share and connect<br />Link back to your hub<br />Learn more<br />
    39. 39. Embed Content<br />
    40. 40. Embed Content<br />YouTube videos<br />Blog Talk Radio Shows<br />Image slide shows<br />Chronicles of EMS video<br />Widgets (i.e. Twitter account)<br />Affiliate account links (books)<br />
    41. 41. RSS Feed<br />
    42. 42. RSS Feed<br />
    43. 43. Images and Videos<br />Lectures and demos<br />NREMT skill stations<br />Equipment use and care<br />Medications, tools, etc.<br />Assessment techniques<br />Case based learning<br />Clinical site introductions<br />Preceptor interviews<br />
    44. 44. Point of View<br />Observer<br />Hidden Camera<br />“Helmet Cam”<br />Patient Cam<br />Other?<br />
    45. 45. Video Upload<br />
    46. 46. Video Channel<br />
    47. 47. Photo Sharing Site<br />
    48. 48. Uploading Options <br /><br />Email from your desktop, web application or smartphone<br />
    49. 49. Guest Speakers<br />Skype<br />GoToWebinar<br />
    50. 50. Audio Production<br />Audio recorder <br />Blog Talk Radio<br />Talkshoe<br />Skype with recording add-ons<br />Google Voice number<br />
    51. 51. 7 Step Action Plan<br />Personal accounts<br />Establish a hub<br />Initiate a few spokes<br />Monitor conversation<br />Share and respond<br />Emulate best practices<br />Ask questions<br />
    52. 52. Summary <br />Communicate value<br />Role model<br />Students looking for you<br />Official presence<br />Direct interaction<br />No barriers to entry<br />
    53. 53. Connect and Participate<br />
    54. 54. Usage Policy<br />Permission<br />Time<br />Content<br />Contacts<br />Accessing Social Networks and Social Media<br />
    55. 55. Confidentiality<br />No thank you.<br />Are you on Facebook?<br />Students, Interns, Patients, Caregivers, Co-workers, Supervisors, Other Healthcare Providers, Vendors???<br />
    56. 56. Privacy<br />