Creation of concepts: we offer investment alternatives in wellness centers. We create, restructure and
provide advanced management of urban spas, beauty centers and spas.
We offer in detail:
1. Market research and concept briefing:
Objective analysis of the competition and the clientele.
Advisory services to the investor on the kind of business and premises based on zone, letting, transfer of the
lease, surface area, permits, licenses, etc.
2. Integrated management of human resources:
Definition of the company’s organisational chart.
Advice on salaries.
Recruitment, training and motivation of personnel.
Definition of personnel’s image on an individual and collective level.
3. Interior design and equipping of premises by our architecture department.
Structure (air-conditioning, extractors, electricity, water and gas supplies…).
Equipment in the provision of services.
Furniture (chairs, tables, stools, accessories, pedestals…).
Linen goods (uniforms, cabin clothings, serviettes, laundry…).
IT systems (stock control, sales, purchases, ratios…).
Music (creation of customized music)
Artwork (for decoration and/or investment).
4. Engineering of the service offer:
Product and service typology.
Creation of treatment protocols.
Service pricing: technical specifications, purchase prices, sales ratios, sale prices, etc.
Creation of tariff (structure, composition, hardware).
Creation of suppliers’ databases with optimal purchasing conditions.
5. Creation of procedures for financial management:
Establishment of tracking charts for costs, sales and profitability.
6. Marketing:
Marketing plan.
Internal and external marketing strategies.
Branding.
Communications.
Advertising.
Media management.
Activities calendar.
Negotiation with suppliers for sponsorship (promotional funds).
7. Design of franchisable concepts:
Creation of work procedure manuals.
Implementation of work procedures.
Standardization of processes.
www.gestionavanzada.com C. Girona 44 1º-1ª 08010 Barcelona Spain