Mozinar gianluca
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http://www.seomoz.org 13,112
http://www.scoop.it 2,154
http://moz.com 2,148
http://web-tan.forum.impressrd.jp 1,525
http://feeds.feedburner.com 548
http://socialmedia.biz 323
http://apps.synaptive.net 143
http://anispo.com 111
https://twitter.com 88
https://www.rebelmouse.com 75
http://cloud.feedly.com 67
http://www.popularity-reference.it 60
http://blogging.collected.info 53
http://www.twylah.com 47
http://localhost 44
http://www.feedly.com 44
http://www.newsblur.com 42
http://www.greensboro-nc.com 35
http://blog.contentgems.com 34
http://imbestoftheweb.com 28
http://feedspot.com 27
http://news.ms1.ru 27
https://hootsuite.scoop.it 21
http://seoreseller.collected.info 19
http://hootsuite.scoop.it 17
http://www.sdhinteractive.com 17
http://durantbackpack.com 17
http://onlinemarketingnews.org 16
http://www.feedspot.com 14
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http://blog.intigi.com 13
http://seo-assist.net 13
http://clixto7.com 13
http://webcache.googleusercontent.com 11
http://www.datascapes.ca 10
http://blogbrainz.collected.info 9
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http://www.webdesignseobournemouth.co.uk 8
http://newsblur.com 8
http://internetmarketing.collected.info 7
http://www.mikehoyles.com 7
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http://feeds2.feedburner.com 6
http://communicationmkonline.collected.info 5
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http://worldinfomania.blogspot.com 5
http://l.lj-toys.com 5
http://blog-siliconvalleyrg.com 5
http://itsalltechnology.collected.info 5
http://feedproxy.google.com 5

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  • 1. Social Content Curation: Why, How, What!by Gianluca Fiorelli, Owner of ILoveSEO,@gfiorelli1! Tweet with Mozinar attendees: #mozinar! Technical problems or feedback:! Please email team@seomoz.org!
  • 2. h"p://www.kapor.com/bio/    
  • 3. A content curator is acritical knowledgebroker who seeks,collects and shareson a continuousbase the mostrelevant content inher area ofexpertise.h"p://itseo.org/CCManifesto    
  • 4. SEEKCOLLECTSHAREMOST RELEVANTCONTENTAREA EXPERTISEh"p://itseo.org/CCManifesto    
  • 5. Different kind of Curation
  • 6. Aggregation
  • 7. Distillation
  • 8. Elevation
  • 9. Mashups
  • 10. Chronology
  • 11. WHY
  • 12. We all admire brands like
  • 13. Or people like
  • 14. What do those Brands and People have in Common?
  • 15. ThoughtfulLeadership
  • 16. Rand MeObviously this is just ametaphor #justsayin
  • 17. Bruce Clay RandObviously this is just ametaphor #justsayin
  • 18. A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being thego-to individual or organization for said expertise.h"p://itseo.org/tleaders    
  • 19. A thought leader is an individual or firm that significantly profits from being recognized as such.h"p://itseo.org/tleaders    
  • 20. Inbound Search   Marke>ng   Social   Content   Media   Marke>ng   Marke>ng  h"p://itseo.org/InboundMark    
  • 21. ContentMarketing Content   Whatever   Cura>on   may  be   Content   Q&A   Blogging   Video   Infographics   Marke>ng   &  Charts   Research  &   White   Papers  h"p://itseo.org/InboundMark    
  • 22. Content Curation helps you being seen as an expert andtrusted source of information.Personal  Branding  
  • 23. Content Curation helps Brands be on top of mind, especiallyduring long B2B sales cycles.Branding  
  • 24. Curation marketing will become increasingly popular as a way to establish expertise and authority.  Like all things, only a few will do it theright way and the rest will be akin toscraped content.h"p://itseo.org/TwAG2p    
  • 25. HOW
  • 26. Personas (your customers)h"p://www.slideshare.net/ipullrank/pub-­‐con-­‐personas-­‐for-­‐seo-­‐2012    
  • 27. Use Followerwonk…h"p://itseo.org/FWCompare    
  • 28. To discover your potential audienceh"p://itseo.org/FWCompare    
  • 29. Map ith"p://itseo.org/FWCompare    
  • 30. To segment it
  • 31. Look for random affinities too
  • 32. Influencers (your “allies”)h"p://vimeo.com/16430345    
  • 33. h"p://itseo.org/FWCompare    
  • 34. h"p://itseo.org/FWCompare    
  • 35. Learn schedulingh"p://crowdbooster.com  -­‐  h"p://bufferapp.com  and  others  
  • 36. WHAT
  • 37. THEDISCOVERY PHASE
  • 38. Aggregators & News Sitesh"p://alltop.com    
  • 39. Aggregators & News Sitesh"p://inbound.org  …  but  also  h"p://news.ycombinator.com      
  • 40. Aggregators & News Sitesh"p://mortgagenewsdaily.com    
  • 41. Newsletters aggregatorsh"p://smartbrief.com    
  • 42. Enterprise Solutionsh"p://www.dowjones.com/fac>va      
  • 43. Homemade solution
  • 44. Pay attention to things like these
  • 45. But avoid things like this
  • 46. Twitter ListsTwitter ListsWhat?!?
  • 47. Twitter FeedsWe cannot directly useTwitter, because it removedRSS support in 11/2011
  • 48. Facebook Listsh"ps://www.facebook.com/addlist/    
  • 49. From Facebook to RSS https://www.facebook.com/feeds/page.php? id=255576081168962&format=rss20!h"p://sem-­‐group.net/search-­‐engine-­‐op>miza>on-­‐blog/subscribe-­‐to-­‐your-­‐favorite-­‐facebook-­‐page-­‐via-­‐rss/    
  • 50. Google+
  • 51. Old school (still good)Do these guyshave a blog worthsubscribing to?
  • 52. Thanks God IFFT Exists
  • 53. ORGANIZING
  • 54. Curation fail It’s not information overload. It’s filter failure (Clay Shirky)h"p://www.ted.com/speakers/clay_shirky.html    
  • 55. The curator’s best friend (1)
  • 56. Google ReaderWeb Mobile GoodNews   Press   Official  GReader   Reeder   Pulse   Mr.  Reader   Minimal   Taptu   Feedly   Reader  
  • 57. Categorize and stick to it
  • 58. Pro TipSave evergreen contents in yourfavorites in Chrome.Its Sinc Option lets you seethem on every device.
  • 59. Alternativesh"p://www.faveous.com  -­‐  h"p://www.diigo.com    
  • 60. Reader content influence onh"p://flipboard.com  -­‐  h"p://zite.com  -­‐  h"p://itseo.org/GCurrentApp    
  • 61. CURATING
  • 62. The curator’s best friend (2)
  • 63. Buffer’s integrated into Google ReaderNote how GReaderis the ideal for G+ shares
  • 64. (Brief note about G+ Shares)Try having a better Google Plus preview snippet
  • 65. (Brief note about G+ Shares) Another reason for using WordPress SEOh"p://wordpress.org/extend/plugins/wprdpress-­‐seo/    
  • 66. EXAMPLE OF GOOD PRACTICES
  • 67. Blogging
  • 68. ANALIZE
  • 69. THE NICESTSIDE EFFECT
  • 70. Relationship Marketing & Serendipity
  • 71. RelationshipMarketing Link  Building   Social   Content   Media   Cura>on   Marke>ng  
  • 72. Relationship Marketingh"p://itseo.org/wX68dd    
  • 73. Relationship Marketingh"p://itseo.org/wX68dd    
  • 74. Relationship Marketingh"p://simplymeasured.com/free-­‐social-­‐media-­‐tools    
  • 75. Q&A Time!! @gfiorelli1   www.iloveseo.net   gianluca@iloveseo.net   http://seomoz.org/webinars!