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Knowledge Graph and Authorrank iss smx

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Knowledge Graph and Authorrank iss smx Knowledge Graph and Authorrank iss smx Presentation Transcript

  • The Importance ofKnowledge Graph and Authorrankfor International SEOGianluca FiorelliSEO & Web Marketing Strategistand SEOmoz Global Associatewww.iloveseo.net@gfiorelli1
  • Let me tell you a storyQuique and Luca. Luca isthebarbarianwiththepuppets.
  • Dad!! Why? What? How? When?Imagefrom:http://www.bbc.co.uk/science/space/universe/questions_and_ideas/big_bang/
  • Dad!! Why? What? How? When?Imagefrom:http://www.universetoday.com/21563/milky-way/
  • Dad!! Why? What? How? When?Imagefrom: Star Wars Episode IV: A New Hope.
  • Dad!! Why? What? How? When?Well... TheForceispowerful in my kids.
  • The WebThefirst Web Page ever:http://info.cern.ch/hypertext/WWW/TheProject.html
  • The WebThe Web:http://www.opte.org/maps/
  • Organizing KnowledgeLinked Open Data onSeptember 2011:http://commons.wikimedia.org
  • Organizing KnowledgeWatch this video: http://itseo.org/13kXAxY
  • And then… in 2010Google acquired Metaweb: http://itseo.org/18yYyZE
  • And then… on 05/16/2012Google announced Knowledge Graph: http://itseo.org/10LcOqs
  • And then… on 12/04/2012Knowledge Graph extended: http://itseo.org/15H4NvU
  • Knowledge Graph – Personalization OffGoogle.it and Google.fr
  • ProvidingKnowledgePanelsWith Search ResultsKnowledge Graph – What Google May ShowMore aboutthispatent in this post by Bill Slawski: http://itseo.org/17nctDhProviding Knowledge Panels with Search Results (05-02-2013)
  • Knowledge Graph – Personalization OnGoogle MapsGoogle ImagesWikipedia & other Open DataSources (note: Simón Pedro…)Google Knowledge BaseOther Nodes DisambiguationGoogle.es
  • Knowledge Graph – Let’s focus on this…Open Data
  • Knowledge Graph – Let’s focus on this…Some examples of Open and Linked Data in Spain and Italy
  • Knowledge Graph – Let’s digg more
  • Knowledge Graph – What about Brands?
  • Knowledge Graph – What about Brands?Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj
  • Knowledge Graph – What about Brands?Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj
  • Knowledge Graph – What about Brands?Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj
  • Knowledge Graph – What about Brands?Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj
  • Knowledge Graph – What about Brands?
  • Knowledge Graph – What about Brands?
  • Knowledge Graph – What about Brands?
  • Knowledge Graph – What about Brands?
  • Knowledge Graph – The G+ Local Connection
  • Knowledge Graph – Personal BrandingOk, these are congruentBut these ones? All UK TVrelated. WTF?!
  • Knowledge Graph – Personal BrandingSPYW inGoogle.comWhen will it beavailable in all theGoogles?
  • Knowledge Graph – ORM
  • Knowledge Graph – ORMThe Open Graph Protocol: http://ogp.me/
  • Knowledge Graph & Other Google Products
  • Knowledge Graph & Other Google Products
  • Knowledge Graph & Other Google ProductsKnowledge Graph isimplemented inGoogle Now forbetter & fasterinformationsearches
  • AuthorrankAll of a sudden on June 07, 2011Google announcesthe Authorship Program: http://itseo.org/authorshipofficial
  • AuthorrankAnd then Google renewed an old patentGoogle Agent Rank Patent (lastversionfiled): http://itseo.org/agentrankpatent
  • AuthorrankAnd what about these acquisitions?
  • AuthorrankAnd what really is this?Google announcesthe Authorship Program: http://itseo.org/authorshipofficial
  • AuthorrankAnd what really is this?Google announcesthe Authorship Program: http://itseo.org/authorshipofficial
  • AuthorrankThen SEOs started
  • AuthorrankA definitionAuthorRank means that your reputationas a content creator will influence theranking of the search results. Not only thatbut AuthorRank can be used to make thelink graph more accurate.AuthorRank combines the web of people with theweb of links to create a more savvy view of trust andauthority that will be used to rank search results.Whatis Author Rank: http://www.blindfiveyearold.com/author-rank
  • Authorrank
  • Authorrank
  • AuthorrankAuthorRankis nota ranking factor(yet)Author Rank, Authorship, Search Rankings &That Eric Schmidt BookQuote:http://itseo.org/authorrankdanny
  • Authorship
  • Author Search
  • Content Analysis
  • Google verified author
  • AnticipatePercent of use of rel=“author” is stillunder two digits…
  • AnticipateGo for authoritative (or popular) authors.Create their G+ profiles if needed
  • AnticipateAh, G+ Profiles passes PageRankUse theTom Anthony Author Crawler: http://itseo.org/AuthCrawler
  • AnticipateDiscover what Authors are linking to yoursiteUse theTom Anthony Author Crawler: http://itseo.org/AuthCrawler
  • AnticipateGive Google Plus a chance
  • AnticipateDigg in the Google Plus CommunitiesUse toolslikeCirclecount.com: http://www.circlecount.com/
  • AnticipateOffer the Google+ Sign In in your sitesHow to? Gohere: https://developers.google.com/+/
  • AnticipateUse Google Plus CommentsBy default on Blogger. In WP you can use: http://itseo.org/WPGPlus
  • AnticipateAnd make social sharing stupidly easyWhere are the buttons, Rand?!?Do like Roger the MozBot
  • AnticipateAuthorrank is not here… yetBut its philosophy is what matters
  • AnticipateBecome the thought leader in your niche