Knowledge Graph and Authorrank iss smx

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Knowledge Graph and Authorrank iss smx

  1. 1. The Importance ofKnowledge Graph and Authorrankfor International SEOGianluca FiorelliSEO & Web Marketing Strategistand SEOmoz Global Associatewww.iloveseo.net@gfiorelli1
  2. 2. Let me tell you a storyQuique and Luca. Luca isthebarbarianwiththepuppets.
  3. 3. Dad!! Why? What? How? When?Imagefrom:http://www.bbc.co.uk/science/space/universe/questions_and_ideas/big_bang/
  4. 4. Dad!! Why? What? How? When?Imagefrom:http://www.universetoday.com/21563/milky-way/
  5. 5. Dad!! Why? What? How? When?Imagefrom: Star Wars Episode IV: A New Hope.
  6. 6. Dad!! Why? What? How? When?Well... TheForceispowerful in my kids.
  7. 7. The WebThefirst Web Page ever:http://info.cern.ch/hypertext/WWW/TheProject.html
  8. 8. The WebThe Web:http://www.opte.org/maps/
  9. 9. Organizing KnowledgeLinked Open Data onSeptember 2011:http://commons.wikimedia.org
  10. 10. Organizing KnowledgeWatch this video: http://itseo.org/13kXAxY
  11. 11. And then… in 2010Google acquired Metaweb: http://itseo.org/18yYyZE
  12. 12. And then… on 05/16/2012Google announced Knowledge Graph: http://itseo.org/10LcOqs
  13. 13. And then… on 12/04/2012Knowledge Graph extended: http://itseo.org/15H4NvU
  14. 14. Knowledge Graph – Personalization OffGoogle.it and Google.fr
  15. 15. ProvidingKnowledgePanelsWith Search ResultsKnowledge Graph – What Google May ShowMore aboutthispatent in this post by Bill Slawski: http://itseo.org/17nctDhProviding Knowledge Panels with Search Results (05-02-2013)
  16. 16. Knowledge Graph – Personalization OnGoogle MapsGoogle ImagesWikipedia & other Open DataSources (note: Simón Pedro…)Google Knowledge BaseOther Nodes DisambiguationGoogle.es
  17. 17. Knowledge Graph – Let’s focus on this…Open Data
  18. 18. Knowledge Graph – Let’s focus on this…Some examples of Open and Linked Data in Spain and Italy
  19. 19. Knowledge Graph – Let’s digg more
  20. 20. Knowledge Graph – What about Brands?
  21. 21. Knowledge Graph – What about Brands?Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj
  22. 22. Knowledge Graph – What about Brands?Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj
  23. 23. Knowledge Graph – What about Brands?Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj
  24. 24. Knowledge Graph – What about Brands?Study by Tommy Redmond. Check his post hereon SEOmoz: http://itseo.org/XoYBDj
  25. 25. Knowledge Graph – What about Brands?
  26. 26. Knowledge Graph – What about Brands?
  27. 27. Knowledge Graph – What about Brands?
  28. 28. Knowledge Graph – What about Brands?
  29. 29. Knowledge Graph – The G+ Local Connection
  30. 30. Knowledge Graph – Personal BrandingOk, these are congruentBut these ones? All UK TVrelated. WTF?!
  31. 31. Knowledge Graph – Personal BrandingSPYW inGoogle.comWhen will it beavailable in all theGoogles?
  32. 32. Knowledge Graph – ORM
  33. 33. Knowledge Graph – ORMThe Open Graph Protocol: http://ogp.me/
  34. 34. Knowledge Graph & Other Google Products
  35. 35. Knowledge Graph & Other Google Products
  36. 36. Knowledge Graph & Other Google ProductsKnowledge Graph isimplemented inGoogle Now forbetter & fasterinformationsearches
  37. 37. AuthorrankAll of a sudden on June 07, 2011Google announcesthe Authorship Program: http://itseo.org/authorshipofficial
  38. 38. AuthorrankAnd then Google renewed an old patentGoogle Agent Rank Patent (lastversionfiled): http://itseo.org/agentrankpatent
  39. 39. AuthorrankAnd what about these acquisitions?
  40. 40. AuthorrankAnd what really is this?Google announcesthe Authorship Program: http://itseo.org/authorshipofficial
  41. 41. AuthorrankAnd what really is this?Google announcesthe Authorship Program: http://itseo.org/authorshipofficial
  42. 42. AuthorrankThen SEOs started
  43. 43. AuthorrankA definitionAuthorRank means that your reputationas a content creator will influence theranking of the search results. Not only thatbut AuthorRank can be used to make thelink graph more accurate.AuthorRank combines the web of people with theweb of links to create a more savvy view of trust andauthority that will be used to rank search results.Whatis Author Rank: http://www.blindfiveyearold.com/author-rank
  44. 44. Authorrank
  45. 45. Authorrank
  46. 46. AuthorrankAuthorRankis nota ranking factor(yet)Author Rank, Authorship, Search Rankings &That Eric Schmidt BookQuote:http://itseo.org/authorrankdanny
  47. 47. Authorship
  48. 48. Author Search
  49. 49. Content Analysis
  50. 50. Google verified author
  51. 51. AnticipatePercent of use of rel=“author” is stillunder two digits…
  52. 52. AnticipateGo for authoritative (or popular) authors.Create their G+ profiles if needed
  53. 53. AnticipateAh, G+ Profiles passes PageRankUse theTom Anthony Author Crawler: http://itseo.org/AuthCrawler
  54. 54. AnticipateDiscover what Authors are linking to yoursiteUse theTom Anthony Author Crawler: http://itseo.org/AuthCrawler
  55. 55. AnticipateGive Google Plus a chance
  56. 56. AnticipateDigg in the Google Plus CommunitiesUse toolslikeCirclecount.com: http://www.circlecount.com/
  57. 57. AnticipateOffer the Google+ Sign In in your sitesHow to? Gohere: https://developers.google.com/+/
  58. 58. AnticipateUse Google Plus CommentsBy default on Blogger. In WP you can use: http://itseo.org/WPGPlus
  59. 59. AnticipateAnd make social sharing stupidly easyWhere are the buttons, Rand?!?Do like Roger the MozBot
  60. 60. AnticipateAuthorrank is not here… yetBut its philosophy is what matters
  61. 61. AnticipateBecome the thought leader in your niche

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