Gianluca FiorelliSEO e Inbound Marketingwww.iloveseo.net@gfiorelli1           Associate
Instead	  of	  paying	  for	  interrump2ng	  our	  Audience	  (o	  for	  links),	  we	  should	  create	  content	  our	  ...
Offering	  our	  Audience	  what	  it	  wants	  contextually	  to	  is	  Internet	  Experience,	  making	  of	  our	  Brand...
A	  thought	  leader	  is	  an	  individual	  or	  a	  firm	  that	  significantly	  profits	  from	  recognized	  as	  such....
Analy2cs	     Social	  
hFp://followerwonk.com	  -­‐	  hFp://itseo.org/ZfuoGE	  	  
“There	  is	  your	  audience.	  There	  is	  the	  language.	  There	  are	  the	  words	  that	  they	  use.”	  	       ...
NOW!	  Turn	  your	  mind	                                    into	  a	  Mental	  Magnet.	                                ...
Analy2cs	  Content	       Social	  
hFp://itseo.org/freshexpl	  -­‐	  hFp://freshwebexplorer.seomoz.org/	  	  
Email	  Mrkt	            Etc	  etc	                           Infographics	                             Content	          ...
Analy2cs	  SEO	                    Social	            Content	  
hFp://www.slideshare.net/jcolman/why-­‐ourcontentsucks	  	  
http://www.slideshare.net/justinrbriggs/technical-hacks-for-content-marketing
Audience	                               Crea2on	  Launch	                        of	                              Standard...
http://itseo.org/VRmcwn - http://itseo.org/WzwP8t
http://fpdenim.freepeople.com/
http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/
http://www.wateruseitwisely.com/100-ways-to-conserve/index.php
http://ubersuggest.org
http://www.toiletmap.gov.au/
http://www.visitnorway.com/
https://www.airbnb.it
http://www.youtube.com/user/Airbnb
Why	  my	  Brand?	                            How	  expressing	  the	  value	  of	  my	                                   ...
Analy2cs	  SEO	                    Social	            Content	  
Gianluca FiorelliSEO e Inbound Marketingwww.iloveseo.net@gfiorelli1           Associate
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
From SEO to Inbound (and return)
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From SEO to Inbound (and return)

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From SEO to Inbound (and return)

  1. 1. Gianluca FiorelliSEO e Inbound Marketingwww.iloveseo.net@gfiorelli1 Associate
  2. 2. Instead  of  paying  for  interrump2ng  our  Audience  (o  for  links),  we  should  create  content  our  Audience  will  agree  to  pay  for,  and  offer  it  for  free.    
  3. 3. Offering  our  Audience  what  it  wants  contextually  to  is  Internet  Experience,  making  of  our  Brand  a  trusted  reference  in  our  niche  
  4. 4. A  thought  leader  is  an  individual  or  a  firm  that  significantly  profits  from  recognized  as  such.   Forbes    
  5. 5. Analy2cs   Social  
  6. 6. hFp://followerwonk.com  -­‐  hFp://itseo.org/ZfuoGE    
  7. 7. “There  is  your  audience.  There  is  the  language.  There  are  the  words  that  they  use.”     Eugene  Schwartz    
  8. 8. NOW!  Turn  your  mind   into  a  Mental  Magnet.   From  4  pack  a  day  to   ZERO,  in  4  hours   And  he  hasn’t  touched  a   cigare7e  in  6  years!  Overcome  the  body  chemical  that  keeps  you  fat!  Feels  20  years  younger,  live  20  years  longer.  
  9. 9. Analy2cs  Content   Social  
  10. 10. hFp://itseo.org/freshexpl  -­‐  hFp://freshwebexplorer.seomoz.org/    
  11. 11. Email  Mrkt   Etc  etc   Infographics   Content   Charts  &  Q&A   Data   Visualiza2on   Video   Widgets   Research  &   White   Papers  
  12. 12. Analy2cs  SEO   Social   Content  
  13. 13. hFp://www.slideshare.net/jcolman/why-­‐ourcontentsucks    
  14. 14. http://www.slideshare.net/justinrbriggs/technical-hacks-for-content-marketing
  15. 15. Audience   Crea2on  Launch   of   Standards   “Liquid”   Content   Crea2on  
  16. 16. http://itseo.org/VRmcwn - http://itseo.org/WzwP8t
  17. 17. http://fpdenim.freepeople.com/
  18. 18. http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/
  19. 19. http://www.wateruseitwisely.com/100-ways-to-conserve/index.php
  20. 20. http://ubersuggest.org
  21. 21. http://www.toiletmap.gov.au/
  22. 22. http://www.visitnorway.com/
  23. 23. https://www.airbnb.it
  24. 24. http://www.youtube.com/user/Airbnb
  25. 25. Why  my  Brand?   How  expressing  the  value  of  my   Brand?   What  tac2cs  to  use  to  explicitate   the  How  of  my  Brand?  http://itseo.org/n0NBrk
  26. 26. Analy2cs  SEO   Social   Content  
  27. 27. Gianluca FiorelliSEO e Inbound Marketingwww.iloveseo.net@gfiorelli1 Associate

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