Tournus 2012

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  • 1. OVERVIEWWhat is tournus?Sample scenario TOURNUS ©2012 2
  • 2. WHAT IS TOURNUS?TOURnUS is a venture dedicated to support tourists when visiting unknown placesWe are a gang of four, with different background: Computer science, graphics design, tourism and philosophy (!)We are currently seeking our first round of investment, to finish the development of the software for mobile devices TOURNUS ©2012 3
  • 3. WHAT IS TOURNUS?TOURnUS uses smart phones to provide tourist with relevant information in two ways: Through a mobile application similar to a guide, but built socially By providing a ‘Help me’ button that connects a tourist with a service center TOURNUS ©2012 4
  • 4. WHAT IS TOURNUS?The mobile guide is an empty canvas painted by tourists when visiting a place They can mark the current location using GPS and leave a comment about itIt is also used to trigger spontaneous interactions across co-located tourists To recommend things that are happening now! TOURNUS ©2012 5
  • 5. WHAT IS TOURNUS?The main differentiation point with other guides is the availability of a service center that helps tourists to overcome the language barrierWhy? One of the main complains from English- speakers when visiting Latin American countries is that people does not speak English in generalHow does it work??? TOURNUS ©2012 6
  • 6. SAMPLE SCENARIO 1. Peter is visiting Santiago, Chile. He is wondering around downtown when lunch time comes. 2. He asks for recommendation to people passing by, however they do not speak English or do not know about a place that meets Peter’s desires. 3.Given this situation, he decides to ask for help to the TOURnUS application. TOURNUS ©2012 7
  • 7. SAMPLE SCENARIO 4. Peter is then connected to the TOURnUS call center. An English-speaking operator handles his call. 5. Peter asks her about some restaurant. To make their work easier, the operator ask Peter to send his current location, by pressing a ‘Share location’ button. 6.The operator sees Peter’s location on the map and searches for restaurants that fit his request. TOURNUS ©2012 8
  • 8. SAMPLE SCENARIO 7. The operator draws direction on the map and send them to Peter. He now can go to the restaurant and have lunch. 8. At the restaurant, the waiter leaves the menu to Peter. Unfortunately, everything is in Spanish. 9. The waiter does not speak English, so he cannot explain the menu to Peter. He then access the ‘help me’ button and sends a picture of the menu to the operator. TOURNUS ©2012 9
  • 9. SAMPLE SCENARIO 10. The operator reads through the menu, explaining the dishes to him. After Peter decides what to order, he gives the phone to the waiter, so he can talk with the operator and order the food. 11. After lunch, Peter is happy and ready to continue his adventure. He calls back the operator and asks for recommendations given that the restaurant one was perfect for him. TOURNUS ©2012 10
  • 10. WHY TOURISTS?Expanding market: more than 3 million people visits Chile every year.From those, more than 536,000 tourists comes from countries with smartphone penetration higher than 50%, giving us an expected market of 265,000 tourists per year!And only in Chile! In Argentina, the number of tourists from those countries rounds 1,150,000, while in other countries like Brazil, this number arises to 2,100,000. TOURNUS ©2012 11
  • 11. TOURISM AS A SERVICEThe concept is useful in cities that are willing to provide better services to tourists, but do not have enough resources to invest teaching a language or translating all the services that are available in the city.It can be used all year long, or when some event happens, like the world cup!  opportunity for increasing in revenues TOURNUS ©2012 12
  • 12. POTENTIAL FOR OTHER MARKETSThe idea is suited for tourism, but it can used in different markets where call-centers are used:- Customer service- Yellow-pages like services- Telemarketing- Among others! TOURNUS ©2012 13
  • 13. THANKS!Any question, please forward it to Gonzalo Huerta- Canepa (gonzalo@huerta.cl) TOURNUS ©2012 14