Gabrielle Ferrara Ignite_Storyboard

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If you are professional creative (videographer, graphic designer, web developer, etc) here are some tips about how to deal with clients.

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Gabrielle Ferrara Ignite_Storyboard

  1. 1. YOU’RE HIRED! thenounproject.com
  2. 2. YOU’RE FIRED! thenounproject.com
  3. 3. + = THE AWESOME CREATIVE THE FANCY CLIENT AMAZING WORK & HAPPINESS (THAT’S YOU MY FRIEND) (THAT PAYS YOU THE BIG BUCKS) (AND OF COURSE WORLD PEACE) thenounproject.com
  4. 4. CLIENTS ARE CHOOSING A TEMPLATE OVER A CREATIVE thenounproject.com
  5. 5. 8 YEARS OF EXPERIENCE FREELANCE & CREATIVE AGENCIES
  6. 6. THE MYTH GIVE THE CLIENT WHAT THEY WANT ——————————- & MAKE THE CREATIVE WORK SUFFER OR REFUSE TO COMPROMISE CREATIVE INTEGRITY & —————————— MAKE THE CLIENT UNHAPPY
  7. 7. 1 THE DIFFICULTIES 2 THE DISAPPOINTMENTS 3 THE HOPE (YAY!)
  8. 8. CLIENT/CREATIVE RELATIONSHIPS CAN BE DIFFICULT. thenounproject.com
  9. 9. CLIENT’S PERSPECTIVE LOGICAL/STRATEGIC LACK OF CONFIDENCE LACK OF COMMUNICATION NEED TO ESTABLISH DOMINANCE thenounproject.com
  10. 10. CREATIVE’S PERSPECTIVE “WHAT FEELS RIGHT?” BASED ON FEELING & EMOTION SENSITIVE & OVER-PROTECTIVE OF WORK INABILITY TO EXPLAIN OUR PROCESS thenounproject.com
  11. 11. IF WE DON’T CHANGE, CLIENTS WILL CUT US OUT OF THE PROCESS. thenounproject.com
  12. 12. UH-OH “ I had battled with graphic designers for over a year now and still had not come up with what I wanted. Using 99designs, I was able to get my design made in 1 week. Also, I paid a fraction of the cost I would've paid had I used multiple designers working around the clock. -99 Designs Customer “
  13. 13. US VS. THEM
  14. 14. WHAT DO WE DO? CHANGE OUR PERSPECTIVE. thenounproject.com
  15. 15. GABRIELLE FERRARA
  16. 16. LEARN TO ASK THE RIGHT QUESTIONS LISTEN TO UNDERSTAND NOT JUST TO RESPOND thenounproject.com
  17. 17. FREE RESOURCES! ! (WHO DOESN’T LOVE FREE STUFF?) ! ! Free Client Questionnaire ! Free Client Website Questionnaire
  18. 18. 1 WE CAN’T CONTROL CLIENTS. 2 WE CAN CONTROL OUR RESPONSE. 3 WE CAN MAKE IT BETTER.
  19. 19. + = THE AWESOME CREATIVE THE FANCY CLIENT AMAZING WORK & HAPPINESS (THAT’S YOU MY FRIEND) (THAT PAYS YOU THE BIG BUCKS) (AND OF COURSE WORLD PEACE) thenounproject.com
  20. 20. PROVE THE WORLD WRONG.

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