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Our app is aimed at the younger generation who are at the
early stages of parenthood. (14-21)
It’s to help young parents who are struggling with no or little
support to help take care of their new born.
This a problem that is still on going and is still happening all
over the world.
The young generation are putting themselves in difficult
situations by being pregnant at such a young age.
How can we as an app guide young parents
through out and after their pregnancy?
Single mom working as a cleaner
She works in Birmingham for a minimum wage
She lives in the West Midlands with her son Jake
Zoey likes to penny pinch as her wages have to go a long way
She still doesn’t think she is a good enough mum for her son.
She had a baby at a very young age then was disowned by her parents and had nobody to
guide her through her tough pregnancy
Zoey isn’t as happy she would want to be as she doesn’t have the support or confidence.
She needs a good guide and help that will benefit her and her son.
Company name Kday
Product name Guide for New Parents
Product launch date Updated - August 7, 2012
Target customers profile Teenagers
No. of downloads (if mobile/
1,000 – 5,000
No. of unique monthly visitors
(if web app)
No. of Twitter followers
No. of Facebook likes
What are people saying about
Press & reviews
Social & online media
App store feedback
Good One…. Expects a lot of info and information to be added
Bad News – Poor pitifully created app.
Not Good. Could not record and calculate correctly.
Excellent Family Birth Centre.
Our app has not many competitors however the ones who are, does not
have reliable information for our audience. They don’t have certain
information that our app will provide.
One of the key features on the app is that it has a chat room
Even though the app guides them, they are able to express how
they feel to other people in the same position all over the
world. It is very helpful so therefore they don’t feel
emotionally drained. Also it’s another way to communicate
with other people who are experiencing what you are.
3 in 10 teen girls will get pregnant at least once before age 20. That’s
nearly 750,000 teen pregnancies every year.
Parenthood is the leading reason that teen girls drop out of school.
More than half of teen mothers never graduate from high school.
Almost 50% of teens have never considered how a pregnancy would
affect their lives.