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  1. 1. WONDERS By Zaineb, Zahra Y, Zahra K and Iqran
  2. 2. Our app is aimed at the younger generation who are at the early stages of parenthood. (14-21) It’s to help young parents who are struggling with no or little support to help take care of their new born. This a problem that is still on going and is still happening all over the world.
  3. 3. The young generation are putting themselves in difficult situations by being pregnant at such a young age.
  4. 4. How can we as an app guide young parents through out and after their pregnancy?
  5. 5. Zoey Adams Single mom working as a cleaner About Zoey  She works in Birmingham for a minimum wage  She lives in the West Midlands with her son Jake  Zoey likes to penny pinch as her wages have to go a long way  She still doesn’t think she is a good enough mum for her son.  She had a baby at a very young age then was disowned by her parents and had nobody to guide her through her tough pregnancy  Zoey isn’t as happy she would want to be as she doesn’t have the support or confidence.  She needs a good guide and help that will benefit her and her son. User story…
  6. 6. Company name Kday Product name Guide for New Parents Product launch date Updated - August 7, 2012 Target customers profile Teenagers No. of downloads (if mobile/ tablet app) 1,000 – 5,000 No. of unique monthly visitors (if web app) No. of Twitter followers No. of Facebook likes What are people saying about it online  Press & reviews  Social & online media  App store feedback Good One…. Expects a lot of info and information to be added thanks. Bad News – Poor pitifully created app. Force closes. Not Good. Could not record and calculate correctly. Excellent Family Birth Centre. Investment/ turnover Our app has not many competitors however the ones who are, does not have reliable information for our audience. They don’t have certain information that our app will provide.
  7. 7. One of the key features on the app is that it has a chat room Even though the app guides them, they are able to express how they feel to other people in the same position all over the world. It is very helpful so therefore they don’t feel emotionally drained. Also it’s another way to communicate with other people who are experiencing what you are.
  8. 8. 3 in 10 teen girls will get pregnant at least once before age 20. That’s nearly 750,000 teen pregnancies every year. Parenthood is the leading reason that teen girls drop out of school. More than half of teen mothers never graduate from high school. Almost 50% of teens have never considered how a pregnancy would affect their lives.
  9. 9. This is our video pitch…
  10. 10. [Key wireframes 1/3]