ProximityMedia Server Show

ProximityMedia Bluetooth MediaServer

Contents
Introduction to the ProximityMedia Bluetooth MediaServer
Introduction to Bluetooth Proximity Marketing
Benefits
Delivery & Options
Examples
How It All Works
Features
Proximitymedia Vs. The Rest
Bluetooth and Proximitymedia in the press

Introduction to Bluetooth Proximity Marketing
Advertiser’s content is delivered from Strategically positioned ProximityMedia Bluetooth Mediaserver hardware located at relevant sites
Transfer speeds 30 x faster than mobile network
No need for mobile network
We capture and report full statistics/metrics on each campaign
Time
Date
Location
Open Rates
Success/Fail delivery

Bluetooth MediaServer Benefits
Create Sticky-ness or Honey-Pot effect Increase attractiveness of a location (e.g. Point of sale, booth, street corner) by distribution of free mobile content
Revolutonary advertisement with lasting effects
Lasting customer perception up to 98% (unaided recall). Content is also re-accessible anytime since it now resides on the consumers handset.
Viral effects
Content is perceived by additional persons due to ease of forwarding, emailing and presentation made possible by the mobile handsets. Content or Coupon Recipient can pass along coupon to one or more friends instantly
Customer loyality and acquisition
By providing mobile content, customers interact in a very intensive and innovative way with the brand
Evaluation of customer behavior Extensive statistics of relevant media data (Download rates, phone models, user behavior, tracking, and counting)
Distribution channel for mobile software, video, music, and rich media content Applications like product presentations or games can be distributed to the marketplace in a very cost-efficient and effective way
Does NOT require access to mobile network
Free delivery of content, no data charges
Does NOT require special software on handsets
Works with any Bluetooth handset

Facts & Figures
50% to 55% of mobile phones in the market are Bluetooth-enabled. That number is expected to go up to 75% by the end of 2007 and even higher than that by 2008
70% of PDAs are Bluetooth enabled and about 55% of laptops are also bluetooth enabled
90% of all new laptops and PDAs are Bluetooth enabled
Many cars are now Bluetooth-capable
30 states are in the process of passing legislation which could force people switch to hands-free devices when they are driving. This means more people would convert to Bluetooth-enabled phones so they can use the headset.
Make sure your volume is up to watch a clip
on the new legislation and Bluetooth-enabled
cars and headsets.

Bluetooth End-User Experience
Activate Bluetooth on the mobile phone
2. Accept Bluetooth MediaServer request 3. The content will be transfered after user grants permission 4. The mobile content is saved within the inbox and can be used, viewed, played, etc Download – The User Experience on BT visibility from Advertiser? receive Yes No file transfer cancel 1 new message Show back

Bluetooth MediaServer Content Options Information & Links Multimedia Content
offline HTML Sites, WAP Links
Calendar entries / Reminder with alarm
Business cards with image
... and many more
Videos & Music – at high quality
Applications & Games
Themes – Nokia mobile becomes Mini Cooper mobile
... and many more
Bookmarks
Screensaver & Wallpaper – also animated

Fast Delivery
Delivery Time
Video clip in under 18 seconds
Audio clip in under 10 seconds
Still clips in under 3 seconds
Intelligent tracking via Bluetooth ID means we are able to ‘personalize’ content for users
Consumers
Timely, relevant information
Value-added content, fastest delivery
Non-threatening, opt-in communication
Media Owners and Brands
Easy installation, augments existing channels
Allows out-of-home to be direct response
24/7 metrics

ProximityMedia vs. The Rest
Instant Win Contests
Instant-win contests features winning chance in % and terminable amount of wins.
Couponing-Feature
fraud-protected coupons through live image stamping“ of contents with unique codes
DRM Support
Forward lock premium contents
Contests & Coupon-ing Campaign consulting, content adaptation and creation is optionally available through ProximityMedia for a Fee

Example : Poster Site In Spain

Example : Stadium Screen

Example : Possible In-store Retail Promo

Example : Field Marketing

Bluetooth On-site Call-to-Action Promo Various Types of Call-to-Action Visuals that can used by advertisers or operators to let consumers know to Turn on their Bluetooth Devices:
Print-Media
BillBoards(static, LED, Digital)
Digital Signage
Posters
Giant-Poster
City Light Poster
Banner
Flyers
Sample Poster Template ProximityMedia can consult clients, offer templates and optionally handle the design of your promotion-tools.

Bluetooth MediaServer: How it Works Bluetooth MediaServer How It All Connects Together Via The Internet

Bluetooth MediaServer Range Bluetooth MediaServer units offer a range up to 360 feet

Bluetooth MediaServer -Campaign Distribution Options
Sequence
Distribution sequence of contents can be arbitrarily defined
e.g. : 1. Wallpaper, 2. HTML-Information, 3. MP3 file
Timeframe
Content distribution can be defined by month, day, hour & minute
e.g.: Wallpaper in the morning, HTML-Infomation in the afternoon, MP3 file at the evening
Delay Feature (optional)
Delays between content distribution can be configured by seconds, hours or days
e.g.: 1. Wallpaper, 2. HTML-Information, 3. MP3 file after 90 seconds
Proximity Feature (optional)
An individual receiving area can be defined for each content (in a range of X feet )
e.g.: 1. Wallpaper (Xft), 2. HTML-Information (Xft), MP3 file only within X ft around BT-antenna

Bluetooth Proximity Features
Bluetooth MediaServer features propietary proximity features
Bluetooth Mediaserver constantly measures the proximity of each handset and is adjustable for different contents depending on that information
This opens up possibilities for:
load balacing
– modify range depending on level of interactivity and size of files being transmitted. Clients have the option of modifying receiving range depending on their needs. 10 meter to 110 meters(30 feet to 360 feet)
User registration / permission
– through initial acceptance or opting in process, downloads can be received within the entire receiving area
Content retailing
– cash payment at the Point-of-Sale: user is then allowed to “give permission“ to the Bluetooth antenna, thus downloading the purchased premium content
All functions can be combined arbitrarily
defined receiving area entire receiving area approx. 360 ft 30ft – 360 ft

ProximityMedia vs. The Rest Trial only Yes Major campaigns Some Real-time Network 1 21-29 simultaneous Data transfer Must download None required Application 10 to 20 Any Bluetooth Handsets up to 30 feet 1-360 feet Range Others ProximityMedia

MediaServer Quantitative Media Data #1
Bluetooth penetration in North America: today >52% (technical range); By 2008 ~80%
Age pattern within technical range:
79.61% - 14-29 years
65.35% - 30-45 years
41.62% - 45 years and older
Effective range (actual users who open) depends on promotion, location and target group
usually 15-30% of the technical range
providing ideal conditions and target group up to 70% of total frequency can be reached

MediaServer Quantitative Media Data #2
main target group 16-35 years
ultrahigh aceptance of service
Downloads are proactively requested by users (double / triple opt-in)
Unaided Recall : 98%
extensive viral effects

Bluetooth Quantitative Stats Available
View Real Time individual statistics
Extensive Statistic-Tool
Number of users detected / downloads
ordered by: months / weeks / days / hours /
model of mobile phone
user behaviour
and many more

Bluetooth & Proximitymedia in the Press
“ My prediction is that ProximityMedia will emerge as a leader in the Web 3.0 space in 2007 or whenever Web 3.0 becomes the next trendy and must-do thing in technology. ProximityMedia’s revolutionary Bluetooth MediaServer has already yielded industry-wide praise. Converging Bluetooth marketing and Proximity marketing may just be the start for this truly innovative company. It is not enough to just allow merchants to send ads to mobile phones within proximity of their retail outlets. The company is courting the mobile phone users by giving them a reason to have bluetooth always on, allowing them to interact with their myspace, flickr, and Youtube social networking sites. This is an excellent marketing approach. It looks like the people behind ProximityMedia may have some more surprises in store for the out-of-home ad industry in the coming year.” (wordpress.com, July 25 th , 2006)
A November 29, 2005 article in MobileBurn.com says: "The Bluetooth Special Interest Group (SIG) today announced that the Bluetooth market has passed the impressive milestone of 9.5 million Bluetooth units shipping per week."
In an article entitled "Five Million Bluetooth Products A Week," Mike Grenville says that Bluetooth technology is gaining wisdespread acceptance in applications such as mobile phones, cars, portable computers, mp3 players, mice and keyboards. "The number of Bluetooth products on the market doubled from 2003 to 2004 to an installed base of over 250 million," says Grenville, "with a continued growth likely reaching 500 million units by the close of 2005.”

Deliver Relevant ads to Relevant People in Relevant Places At Relevant Times Contact Gregory Falvo ProximityMedia 724-981-1555 Bufalvo @yahoo.com

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ProximityMedia Server Show

by gfalvo on Oct 27, 2006

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ProximityMedia Server Show — Presentation Transcript