Cradle to Cradle®
 Diana den Held                           4 jan. 2011




                                       @ Unive...
Diana den Held
• Strategic advisor (twitter: @strateeg)

• Gevleugelde Woorden

• prof. dr. Michael Braungart

• Implement...
Today
•   Information
•   Questions
•   Groups
•   Try it out!
•   Judge & Paste
•   Evaluation/feedback
•   Next steps

 ...
Themes


• Materials
• Energy
• Diversity




              © 2009 - 2011 Gevleugelde Woorden
Prof. Dr. Braungart




      Picture taken by Mariëlle Verhoef
               © 2009 - 2011 Gevleugelde Woorden
Vacuum cleaner
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                                  Source: EPEA
                ...
Wallpaper




                                            Minutes
       Source: EPEA/HUI
        © 2009 - 2011 Gevleugeld...
Human Health (X)
IDENTIFY THE BEST: ABC-X CATEGORIZATION
               ARMANI
           Chromium, Lead,
          Nickel...
Human Health (X)




       Unknown Source
        © 2009 - 2011 Gevleugelde Woorden
Toys
•.




            Source: EPEA/HUI
             © 2009 - 2011 Gevleugelde Woorden
Heavy metals
.                                               Nickel
                                                Arseni...
Suggestion:

       How to encourage
the building of plants that make
        healthy and safe
         children’s toys.

...
Indoor air quality?
• 3 to 8x less quality than outside

• Furniture
• Textiles


???? Does it make sense to isolate
build...
Where is (throw) 'away'?
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                                Unknown Source
      ...
Environmental Health (X)




        © 2009 - 2011 Gevleugelde Woorden
What is in it? ABC-X
IDENTIFY THE BEST: ABC-X CATEGORIZATION

                                                            ...
Human Health                                 “It's 'natural', so it's ok.”
                                               ...
Synthetic Carpet
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                                    Source: HUI
             ...
'Natural' Carpet
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                                    Source: HUI
             ...
X = RED = not acceptable
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                  Source: document available on MBDC/...
Even terug naar ABC-X
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                                 © 2009 - 2011 Gevleugel...
Source: Naturskyddsföreningen. The Swedish Society for Nature Conservation
                              © 2009 - 2011 Gev...
Environmental Health Criteria

•   Aquatic toxicity
•   Fish toxicity
•   Daphnia toxicity
•   Algae toxicity
•   Bioaccum...
© 2009 - 2011 Gevleugelde Woorden
In short:
Many products + processes are not
 optimized yet.

You can't 'just' go and recycle stuff.




                  ...
Cradle to Cradle®

       •      Remaking
       •      the Way
       •      We
       •      Make
       •      Things

...
C2C® Framework
1) Philosophy

2) Principles

3) Tools
 f.e. ABC-X + Roadmap


                Bron: EPEA/HUI
             ...
C2C® principles
1) Waste equals food

2) Renewably sourced energy

3) Actively support diversity




                 Sour...
1) Waste equals food




    Source: Cow on waste Dhaka, Brunopress

                © 2009 - 2011 Gevleugelde Woorden
1) Waste equals food




  Source: Designboom, Joeke beenhakker + Breg Hanssen
                     © 2009 - 2011 Gevleuge...
Biological                                       Technological
Nutrients                                          Nutrient...
C2C® - bio/techno
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                                  Source: Diana
            ...
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                                 © 2009 - 2011 Gevleugelde Woorden
C2C® products - techno
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                                       Triumph

       ...
C2C® inspired fashion show




   The first fashion show took place at Stockholm in april 2010
                   Pictures...
Suggestion:


     How to set up a program that
encourages the textile industry to make,
   within 3 years, clothing suita...
© 2009 - 2011 Gevleugelde Woorden
Source: EPEA
© 2009 - 2011 Gevleugelde Woorden
Paint that cleans the air...




          Source: EPEA
         © 2009 - 2011 Gevleugelde Woorden
2) Renewable energy
IDENTIFY THE BEST: ABC-X CATEGORIZATION

    • Use current solar income
    • Energy renewable in the ...
First this...
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                  Waste to Energy
                   has NO futu...
Copper: 38-61 yrs


                                               Indium: 4-10 yrs
                                      ...
Sudan




         Source: UNEP
        © 2009 - 2011 Gevleugelde Woorden
Suggestion:


      Landfills...
     New mining?
        How?




        © 2009 - 2011 Gevleugelde Woorden
WtE has NO future
                                               In NL:
                                               • B...
WtE has NO future




    Source: incinerator Alkmaar (borelius).
                © 2009 - 2011 Gevleugelde Woorden
Ever tried this?




          Source: Diana
         © 2009 - 2011 Gevleugelde Woorden
© 2009 - 2011 Gevleugelde Woorden
Suggestion:

        How to encourage that
   within 5 years all the paper used,
whether it is a newspaper or cardboard,
 ...
WtE has NO future




    Source: incinerator Harlingen (OMRIN)
               © 2009 - 2011 Gevleugelde Woorden
An example: Copper
                                  Creating

                                  • 1 ton of copper

      ...
Copper
                                  • 28% of all copper
                                    we extraced from
        ...
Copper in incinerator
                                 • Incineration slag
                                   contains 13,...
Future: Urban Mining




        Source: EPEA/HUI
         © 2009 - 2011 Gevleugelde Woorden
Suggestion:
   Copper is everywhere in our cities

  How can we retreive it as fast and as
          easy as possible?

  ...
Waste in NL?




   Concept: Diana, lay out: Annemarie Broekhuizen

                   © 2009 - 2011 Gevleugelde Woorden
Suggestion:



What does this application need to make
              it a succes?




                © 2009 - 2011 Gevleu...
Waste to Energy
                                              •E.On Delfzijl
                                             ...
Why does anyone...
• Invest €160 million
to
• Destroy 275 million kg of nutrients
  per year ?
• For (estimated) 120 MW?

...
Japan: nuclear power




Kashiwazaki-Kariwa Nuclear Power Plant
              8212 MW
               © 2009 - 2011 Gevleug...
Europe: nuclear power




 Nuclear Plants > 1000 MW
          © 2009 - 2011 Gevleugelde Woorden
China: Three Gorges Dam
                                                        • 32x 700 MW
                             ...
Congo: Grand Inga Dam




Current                             Plan >

   52 turbines of 750 MW = 39.000 MW
      Budget: €...
Why these examples?
• Our size is not our key.
• Our contribution to the European/Global
  need for energy is relatively l...
Speaking of fuel...




         Benz Velo 1894
          © 2009 - 2011 Gevleugelde Woorden
Well ok... 1980 ...
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                                Citroën HY 1980
          ...
Unknown Source
© 2009 - 2010 Gevleugelde Woorden
© 2009 - 2011 Gevleugelde Woorden
3) Celebrate diversity
IDENTIFY THE BEST: ABC-X CATEGORIZATION

    •   Air/Water
    •   BIO (biodiversity)
    •   Techn...
Passive
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                                  Source: Diana
                      ...
Passive




     Almere. Source: Mariëlle Verhoef

             © 2009 - 2011 Gevleugelde Woorden
Active
                              • Feeds soil
                              • Cleans air
                             ...
Active




         Source: WM+P
         © 2009 - 2011 Gevleugelde Woorden
Active




Adam Joseph Lewis Center for Environmental Studies I Oberlin College, OH
                            Source: WM...
Active
• Water/Air cleaner out than in.
• Makes more energy than needed.
• Re-use of materials.
• Habitat for other specie...
Suggestion:

    How to encourage that
          in 10 years
the indoor air in a city building
         will be better
   ...
Suggestion:

   Getting the materials back from a
building, or boat, or plane or (air)port...

Means: knowing exactly wher...
GreenHouse




         Herman Miller Import Agency HME
Double positive at school
                               • With sufficient
                               daylight kids
  ...
If this is possible now...




  … What more can YOU come up with?
          © 2009 - 2011 Gevleugelde Woorden
Older is > need for light




       Source: Living Daylights
           © 2009 - 2011 Gevleugelde Woorden
Suggestion:



Granny needs a little more light.
What would you propose for her?




             © 2009 - 2011 Gevleugeld...
Passive
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                        Nijmegen. Source: Mariëlle Verhoef
           ...
Suggestion:




What could you do with THIS building?




               © 2009 - 2011 Gevleugelde Woorden
Suggestion:




What would a C2C airport look like?




              © 2009 - 2011 Gevleugelde Woorden
The next level of C2C®
IDENTIFY THE BEST: ABC-X CATEGORIZATION




              We just took the first big steps
        ...
Production Process
             Exact Knowledge of Composition
             Resources (Renewable/Nonrenewable)
           ...
It ain't beautiful when...

        “It ain't beautiful
         when it's toxic,

        it ain't beautiful
when people ...
It ain't beautiful when...




   Source: document available on MBDC/EPEA website
                   © 2009 - 2011 Gevleug...
It ain't beautiful when...
IDENTIFY THE BEST: ABC-X CATEGORIZATION




         Sapphire mine Ilakaka Madagaskar (world le...
It ain't beautiful when...
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                   Sapphire mine in Ilakaka Madagas...
It ain't beautiful when...
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                                1 carat = 0,2 gram
...
Sapphire outside jewellry
IDENTIFY THE BEST: ABC-X CATEGORIZATION

  Nozzles:                                             ...
It ain't beautiful when...
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                        Ivory Coast kid slaves 8 ye...
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                                 © 2009 - 2010 Gevleugelde Woorden
           ...
IDENTIFY THE BEST: ABC-X CATEGORIZATION




                         Thonakaha, Korhogo, Ivory Coast
                     ...
Suggestion:

Using materials from 'good' mines and
          other sources...

        How to integrate that
        in a ...
Mineral occurrences in Afghanistan




 Source: Secretariat for the Ministry of Mines and Industries, Kabul, Afghanistan
 ...
This, or this, or...




           Source: Diana
          © 2009 - 2011 Gevleugelde Woorden
© 2009 - 2011 Gevleugelde Woorden
Change everything tomorrow?

Impossible.



          © 2009 - 2010 Gevleugelde Woorden
                   2011
Innovation step 1: define




          Source: EPEA
         © 2009 - 2011 Gevleugelde Woorden
Cradle to Cradle® is:
IDENTIFY THE BEST: ABC-X CATEGORIZATION




      “Define where you want to be”
                    ...
DESSO: CRADLE TO CRADLE® ROADMAP




                          © 2009 - 2011 Gevleugelde Woorden
held@braungart.com
© 2009 - 2011 Gevleugelde Woorden
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Diana den Held @ Universiteit Utrecht - Studentenorganisatie Milieuwetenschappen (Storm) - Lecture/Workshop Cradle to Cradle®

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4 jan 2011 @ Universiteit Utrecht - Lecture/Workshop Cradle to Cradle® - for students of all years, including Master students, Milieuwetenschappen - organised by Studentenorganisatie Milieuwetenschappen (Storm)

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Diana den Held @ Universiteit Utrecht - Studentenorganisatie Milieuwetenschappen (Storm) - Lecture/Workshop Cradle to Cradle®

  1. 1. Cradle to Cradle® Diana den Held 4 jan. 2011 @ Universiteit Utrecht Lecture/Workshop Cradle to Cradle® Studentenorganisatie Milieuwetenschappen (Storm)
  2. 2. Diana den Held • Strategic advisor (twitter: @strateeg) • Gevleugelde Woorden • prof. dr. Michael Braungart • Implementation Cradle to Cradle® © 2009 - 2011 Gevleugelde Woorden
  3. 3. Today • Information • Questions • Groups • Try it out! • Judge & Paste • Evaluation/feedback • Next steps © 2009 - 2011 Gevleugelde Woorden
  4. 4. Themes • Materials • Energy • Diversity © 2009 - 2011 Gevleugelde Woorden
  5. 5. Prof. Dr. Braungart Picture taken by Mariëlle Verhoef © 2009 - 2011 Gevleugelde Woorden
  6. 6. Vacuum cleaner IDENTIFY THE BEST: ABC-X CATEGORIZATION Source: EPEA © 2009 - 2011 Gevleugelde Woorden
  7. 7. Wallpaper Minutes Source: EPEA/HUI © 2009 - 2011 Gevleugelde Woorden
  8. 8. Human Health (X) IDENTIFY THE BEST: ABC-X CATEGORIZATION ARMANI Chromium, Lead, Nickel en Cadmium Source: EPEA/HUI Picture: Unknown Source © 2009 - 2011 Gevleugelde Woorden
  9. 9. Human Health (X) Unknown Source © 2009 - 2011 Gevleugelde Woorden
  10. 10. Toys •. Source: EPEA/HUI © 2009 - 2011 Gevleugelde Woorden
  11. 11. Heavy metals . Nickel Arsenic Selenium Cadmium Antimony Titanium Lead Source: EPEA/HUI © 2009 - 2011 Gevleugelde Woorden
  12. 12. Suggestion: How to encourage the building of plants that make healthy and safe children’s toys. © 2009 - 2011 Gevleugelde Woorden
  13. 13. Indoor air quality? • 3 to 8x less quality than outside • Furniture • Textiles ???? Does it make sense to isolate buildings ???? © 2009 - 2011 Gevleugelde Woorden
  14. 14. Where is (throw) 'away'? IDENTIFY THE BEST: ABC-X CATEGORIZATION Unknown Source © 2009 - 2011 Gevleugelde Woorden
  15. 15. Environmental Health (X) © 2009 - 2011 Gevleugelde Woorden
  16. 16. What is in it? ABC-X IDENTIFY THE BEST: ABC-X CATEGORIZATION OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED Source: EPEA/MBDC © 2009 - 2011 Gevleugelde Woorden
  17. 17. Human Health “It's 'natural', so it's ok.” No way. Criteria Priority Criteria Additional Criteria • Carcinogenicity* • Acute Toxicity • Disruption of Endocrine • Chronic Toxicity System* • Irritation of Skin/Mucous • Mutagenicity* Membranes • Reproductive Toxicity* • Sensitization • Teratogenicity* • Other (e.g., skin penetration potential, flammability, etc.) * Known or suspected in humans and/or animals Source: document is available on MBDC/EPEA website
  18. 18. Synthetic Carpet IDENTIFY THE BEST: ABC-X CATEGORIZATION Source: HUI © 2009 - 2011 Gevleugelde Woorden
  19. 19. 'Natural' Carpet IDENTIFY THE BEST: ABC-X CATEGORIZATION Source: HUI © 2009 - 2011 Gevleugelde Woorden
  20. 20. X = RED = not acceptable IDENTIFY THE BEST: ABC-X CATEGORIZATION Source: document available on MBDC/EPEA website © 2009 - 2011 Gevleugelde Woorden
  21. 21. Even terug naar ABC-X IDENTIFY THE BEST: ABC-X CATEGORIZATION © 2009 - 2011 Gevleugelde Woorden
  22. 22. Source: Naturskyddsföreningen. The Swedish Society for Nature Conservation © 2009 - 2011 Gevleugelde Woorden
  23. 23. Environmental Health Criteria • Aquatic toxicity • Fish toxicity • Daphnia toxicity • Algae toxicity • Bioaccumulation (BCF, log Kow) • Climatic Relevance/Ozone Depletion Potential • Content of Halogenated Organic Compounds • Persistence/Biodegradation • Toxic Heavy Metal Content • Other (e.g., Water Danger Score, Toxicity to Soil Organisms, etc.) Source: document available on MBDC/EPEA website
  24. 24. © 2009 - 2011 Gevleugelde Woorden
  25. 25. In short: Many products + processes are not optimized yet. You can't 'just' go and recycle stuff. © 2009 - 2011 Gevleugelde Woorden
  26. 26. Cradle to Cradle® • Remaking • the Way • We • Make • Things © 2009 - 2011 Gevleugelde Woorden
  27. 27. C2C® Framework 1) Philosophy 2) Principles 3) Tools f.e. ABC-X + Roadmap Bron: EPEA/HUI © 2009 - 2011 Gevleugelde Woorden
  28. 28. C2C® principles 1) Waste equals food 2) Renewably sourced energy 3) Actively support diversity Source: EPEA/HUI © 2009 - 2011 Gevleugelde Woorden
  29. 29. 1) Waste equals food Source: Cow on waste Dhaka, Brunopress © 2009 - 2011 Gevleugelde Woorden
  30. 30. 1) Waste equals food Source: Designboom, Joeke beenhakker + Breg Hanssen © 2009 - 2011 Gevleugelde Woorden
  31. 31. Biological Technological Nutrients Nutrients Source: EPEA © 2009 - 2011 Gevleugelde Woorden
  32. 32. C2C® - bio/techno IDENTIFY THE BEST: ABC-X CATEGORIZATION Source: Diana © 2009 - 2011 Gevleugelde Woorden
  33. 33. IDENTIFY THE BEST: ABC-X CATEGORIZATION © 2009 - 2011 Gevleugelde Woorden
  34. 34. C2C® products - techno IDENTIFY THE BEST: ABC-X CATEGORIZATION Triumph © 2009 - 2011 Gevleugelde Woorden
  35. 35. C2C® inspired fashion show The first fashion show took place at Stockholm in april 2010 Pictures: Johan Rutherhagen © 2009 - 2011 Gevleugelde Woorden
  36. 36. Suggestion: How to set up a program that encourages the textile industry to make, within 3 years, clothing suitable for wearing on one’s skin. © 2009 - 2011 Gevleugelde Woorden
  37. 37. © 2009 - 2011 Gevleugelde Woorden
  38. 38. Source: EPEA © 2009 - 2011 Gevleugelde Woorden
  39. 39. Paint that cleans the air... Source: EPEA © 2009 - 2011 Gevleugelde Woorden
  40. 40. 2) Renewable energy IDENTIFY THE BEST: ABC-X CATEGORIZATION • Use current solar income • Energy renewable in the time it is used Source: EPEA/HUI © 2009 - 2011 Gevleugelde Woorden
  41. 41. First this... IDENTIFY THE BEST: ABC-X CATEGORIZATION Waste to Energy has NO future © 2009 - 2011 Gevleugelde Woorden
  42. 42. Copper: 38-61 yrs Indium: 4-10 yrs Price/kg In 2003: 60 In 2006: 1000 Source: Mulhall Source: New Scientist © 2009 - 2011 Gevleugelde Woorden
  43. 43. Sudan Source: UNEP © 2009 - 2011 Gevleugelde Woorden
  44. 44. Suggestion: Landfills... New mining? How? © 2009 - 2011 Gevleugelde Woorden
  45. 45. WtE has NO future In NL: • Burning waste is cheaper than putting waste in a landfill. • The “energy” comes from paper and plastic. Source: Mariëlle Verhoef © 2009 - 2011 Gevleugelde Woorden
  46. 46. WtE has NO future Source: incinerator Alkmaar (borelius). © 2009 - 2011 Gevleugelde Woorden
  47. 47. Ever tried this? Source: Diana © 2009 - 2011 Gevleugelde Woorden
  48. 48. © 2009 - 2011 Gevleugelde Woorden
  49. 49. Suggestion: How to encourage that within 5 years all the paper used, whether it is a newspaper or cardboard, will be suitable to enter the biosphere? © 2009 - 2011 Gevleugelde Woorden
  50. 50. WtE has NO future Source: incinerator Harlingen (OMRIN) © 2009 - 2011 Gevleugelde Woorden
  51. 51. An example: Copper Creating • 1 ton of copper generates • 600 tons of waste. Source: EPEA/HUI © 2009 - 2011 Gevleugelde Woorden
  52. 52. Copper • 28% of all copper we extraced from our earth is lost • Only 25% is recycled • After 20 yrs Source: EPEA/HUI © 2009 - 2011 Gevleugelde Woorden
  53. 53. Copper in incinerator • Incineration slag contains 13,000 tons of copper anually (in Germany) • Economic value: $ 45 million p.y. (Price rate 2009) Source: EPEA/HUI © 2009 - 2011 Gevleugelde Woorden
  54. 54. Future: Urban Mining Source: EPEA/HUI © 2009 - 2011 Gevleugelde Woorden
  55. 55. Suggestion: Copper is everywhere in our cities How can we retreive it as fast and as easy as possible? (I don't mean stealing from the Dutch railways, that's no concept, that's already happening.) © 2009 - 2011 Gevleugelde Woorden
  56. 56. Waste in NL? Concept: Diana, lay out: Annemarie Broekhuizen © 2009 - 2011 Gevleugelde Woorden
  57. 57. Suggestion: What does this application need to make it a succes? © 2009 - 2011 Gevleugelde Woorden
  58. 58. Waste to Energy •E.On Delfzijl •275 kton py •€ 160 million •In use since 02 - 2010 Source: E.on + Groningen Seaports + Algemene Energieraad © 2009 - 2011 Gevleugelde Woorden
  59. 59. Why does anyone... • Invest €160 million to • Destroy 275 million kg of nutrients per year ? • For (estimated) 120 MW? © 2009 - 2011 Gevleugelde Woorden
  60. 60. Japan: nuclear power Kashiwazaki-Kariwa Nuclear Power Plant 8212 MW © 2009 - 2011 Gevleugelde Woorden
  61. 61. Europe: nuclear power Nuclear Plants > 1000 MW © 2009 - 2011 Gevleugelde Woorden
  62. 62. China: Three Gorges Dam • 32x 700 MW • 2x 50 MW = • 22.500 MW • € 30-80 billion • Ready this year Source: http://edwardburtynsky.com/ © 2009 - 2011 Gevleugelde Woorden
  63. 63. Congo: Grand Inga Dam Current Plan > 52 turbines of 750 MW = 39.000 MW Budget: € 80 billion, start 2014 © 2009 - 2011 Gevleugelde Woorden
  64. 64. Why these examples? • Our size is not our key. • Our contribution to the European/Global need for energy is relatively low. But: • We can innovate. • We can make examples. © 2009 - 2011 Gevleugelde Woorden
  65. 65. Speaking of fuel... Benz Velo 1894 © 2009 - 2011 Gevleugelde Woorden
  66. 66. Well ok... 1980 ... IDENTIFY THE BEST: ABC-X CATEGORIZATION Citroën HY 1980 © 2009 - 2011 Gevleugelde Woorden
  67. 67. Unknown Source © 2009 - 2010 Gevleugelde Woorden © 2009 - 2011 Gevleugelde Woorden
  68. 68. 3) Celebrate diversity IDENTIFY THE BEST: ABC-X CATEGORIZATION • Air/Water • BIO (biodiversity) • Technical • Economical • Cultural • Political • Conceptual © 2009 - 2011 Gevleugelde Woorden
  69. 69. Passive IDENTIFY THE BEST: ABC-X CATEGORIZATION Source: Diana © 2009 - 2011 Gevleugelde Woorden
  70. 70. Passive Almere. Source: Mariëlle Verhoef © 2009 - 2011 Gevleugelde Woorden
  71. 71. Active • Feeds soil • Cleans air • Habitat • Food • Supports biodiversity Source: EPEA/HUI © 2009 - 2011 Gevleugelde Woorden
  72. 72. Active Source: WM+P © 2009 - 2011 Gevleugelde Woorden
  73. 73. Active Adam Joseph Lewis Center for Environmental Studies I Oberlin College, OH Source: WM+P © 2009 - 2011 Gevleugelde Woorden
  74. 74. Active • Water/Air cleaner out than in. • Makes more energy than needed. • Re-use of materials. • Habitat for other species (incl. us: healty place to work/live). Source: WM+P © 2009 - 2011 Gevleugelde Woorden
  75. 75. Suggestion: How to encourage that in 10 years the indoor air in a city building will be better than the outdoor air. © 2009 - 2011 Gevleugelde Woorden
  76. 76. Suggestion: Getting the materials back from a building, or boat, or plane or (air)port... Means: knowing exactly where what is, 'xx' years later... How? RFID? © 2009 - 2011 Gevleugelde Woorden
  77. 77. GreenHouse Herman Miller Import Agency HME
  78. 78. Double positive at school • With sufficient daylight kids perform 14% better. • With roof lights 20% are better able to read and do math. Source: Living Daylights © 2009 - 2011 Gevleugelde Woorden
  79. 79. If this is possible now... … What more can YOU come up with? © 2009 - 2011 Gevleugelde Woorden
  80. 80. Older is > need for light Source: Living Daylights © 2009 - 2011 Gevleugelde Woorden
  81. 81. Suggestion: Granny needs a little more light. What would you propose for her? © 2009 - 2011 Gevleugelde Woorden
  82. 82. Passive IDENTIFY THE BEST: ABC-X CATEGORIZATION Nijmegen. Source: Mariëlle Verhoef © 2009 - 2011 Gevleugelde Woorden
  83. 83. Suggestion: What could you do with THIS building? © 2009 - 2011 Gevleugelde Woorden
  84. 84. Suggestion: What would a C2C airport look like? © 2009 - 2011 Gevleugelde Woorden
  85. 85. The next level of C2C® IDENTIFY THE BEST: ABC-X CATEGORIZATION We just took the first big steps (materials + energy) What is C2C®2: © 2009 - 2011 Gevleugelde Woorden
  86. 86. Production Process Exact Knowledge of Composition Resources (Renewable/Nonrenewable) Transport Energy Input S oc ia l C riteria Genetic Engineering Danger of Intermediates/By-Products Animal Testing Wastes Climatic Relevance/Ozone Depletion © MBDC. All rights reserved. Source: MBDC © 2009 - 2010 Gevleugelde Woorden
  87. 87. It ain't beautiful when... “It ain't beautiful when it's toxic, it ain't beautiful when people cannot make a living.” Michael Braungart © 2009 - 2011 Gevleugelde Woorden
  88. 88. It ain't beautiful when... Source: document available on MBDC/EPEA website © 2009 - 2011 Gevleugelde Woorden
  89. 89. It ain't beautiful when... IDENTIFY THE BEST: ABC-X CATEGORIZATION Sapphire mine Ilakaka Madagaskar (world leader, ca. 50%) : ca. €1 per day © 2009 - 2011 Gevleugelde Woorden
  90. 90. It ain't beautiful when... IDENTIFY THE BEST: ABC-X CATEGORIZATION Sapphire mine in Ilakaka Madagaskar 15 for €15. © 2009 - 2011 Gevleugelde Woorden
  91. 91. It ain't beautiful when... IDENTIFY THE BEST: ABC-X CATEGORIZATION 1 carat = 0,2 gram http://www.ruby-sapphire.com/r-s-bk-prices.htm © 2009 - 2011 Gevleugelde Woorden
  92. 92. Sapphire outside jewellry IDENTIFY THE BEST: ABC-X CATEGORIZATION Nozzles: Bearings: • Water cutting • Meters • Synthetic yarn • Machines • Agriculture spray • Guiding textile fibers Little holes: • Blood meters • Pacemakers • Fiber class • Surgeons tools connector © 2009 - 2011 Gevleugelde Woorden
  93. 93. It ain't beautiful when... IDENTIFY THE BEST: ABC-X CATEGORIZATION Ivory Coast kid slaves 8 years old. Chocolat. Less then 0,5 % of annual profit in this industry is invested in Fair Trade. © 2009 - 2011 Gevleugelde Woorden
  94. 94. IDENTIFY THE BEST: ABC-X CATEGORIZATION © 2009 - 2010 Gevleugelde Woorden © 2009 - 2011 Gevleugelde Woorden
  95. 95. IDENTIFY THE BEST: ABC-X CATEGORIZATION Thonakaha, Korhogo, Ivory Coast © 2009 - 2011 Gevleugelde Woorden
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