Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Diana den Held @ University Twente, Guest Lecture Cradle to Cradle master…

835

Published on

16 november 2011 @ University Twente, Guest Lecture Cradle to Cradle® master course Paradigm I

16 november 2011 @ University Twente, Guest Lecture Cradle to Cradle® master course Paradigm I

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
835
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Cradle to Cradle Chair for Innovation and QualityGuest Lecture @ Twente Universitymaster course Cradle to CradleParadigm IDiana den HeldNovember 2011
  • 2. Diana den HeldAward Winning StrategistStrategic Advisor Prof. Dr. Michael Braungart Implementation Cradle to Cradle® principlesSenior Researcher Cradle to Cradle Chair for Innovation and Quality RSM - Department of Decision and Information SciencesProject Leader Thermphos project “Get P in cycles in 2020”Team member Cradle to Cradle Islands projectBook "Inspired by Cradle to Cradle; C2C practice in education" © 2009 – 2011 Diana den Held
  • 3. A few examples of activities RSMAlignment C2C® Rotterdam – Twente – Delft professorshipsOverview (international) C2C implementation in educationDevelopment C2C Chair program Erasmus UniversityDatabase of C2C-related Bachelor, Master & PhD ThesisC2C Innovation CasebookC2C Research Centre at Erasmus Research Institute of Management © 2009 – 2011 Diana den Held
  • 4. Source: Unknown© 2009 – 2011 Diana den Held
  • 5. C2C Book © 2009 – 2011 Diana den Held
  • 6. Structure Braungart Consulting © 2009 – 2011 Diana den Held
  • 7. WM+P Source: WM+P © 2009 – 2011 Diana den Held
  • 8. WM+P Adam Joseph Lewis Center for Environmental Studies I Oberlin College, OH © 2009 – 2011 Diana den Held
  • 9. GreenHouse Herman Miller Import Agency HME
  • 10. © 2009 – 2011 Diana den Held
  • 11. Sample Materials Assessment MatrixInput Total Score Health HazardsMaterial S AT IRR CT DES T C M DIS A CFMaterial 1 78.36 A C A A A A A A C AMaterial 2 88.50 A B A A A A A A B ADye 1 58.36 A A B C A A A C C ADye 2 58.36 A A C C A A A C C ADye 3 58.36 A A C C A A A C C ADye 4 58.36 A A C C A A A C C ADye 5 58.70 A A C C A A A C A ADye 6 58.36 A A C C A A A C C ADye 7 58.36 A A C C A A A C C ADye 8 58.36 A A C C A A A C C A © 2009 - 2010 Gevleugelde Woorden
  • 12. HUI - Toner Dust and Indoor Air Quality Source: HUI © 2009 – 2011 Diana den Held
  • 13. HUI – Fluffy Ball Source: HUI © 2009 – 2011 Diana den Held
  • 14. C2C partners in BeNeLux Source: Diana den Held © 2009 – 2011 Diana den Held
  • 15. Hold on...THAT was only the1 office per partner map © 2009 – 2011 Diana den Held
  • 16. On a local level… you get a view oflocal offices, distribitorsand sales agents © 2009 – 2011 Diana den Held
  • 17. Zoom to Region (Venlo) Source: Diana den Held © 2009 – 2011 Diana den Held
  • 18. Zoom to City (Groningen) Source: Diana den Held © 2009 – 2011 Diana den Held
  • 19. Dutch regions strongly identify with C2C © 2009 – 2011 Diana den Held
  • 20. © 2009 – 2011 Diana den Held
  • 21. HOUSES LIKE TREES Park 20|20CITIES LIKE FORESTS城市叢林 © 2009 – 2011 Diana den Held
  • 22. © 2009 – 2011 Diana den Held
  • 23. And national government has brought out tools for decision making © 2009 – 2011 Diana den Held
  • 24. Voorzitter Unie van Waterschappen Peter Glas © 2009 – 2011 Diana den Held
  • 25. Government support is importantTHEY CANSET AMBITIONS,WRITE TENDERS,SUBSIDISE,STIMULATEBUT... © 2009 – 2011 Diana den Held
  • 26. ...IT COMES DOWN TO COMPANIES TOREALLY GET THERE © 2009 – 2011 Diana den Held
  • 27. It’s a task we’re proud to undertake,for the betterment of our products, our brand, the people and our planet. Stef Kranendijk CEO © 2009 – 2011 Diana den Held
  • 28. Example of a C2C platform © 2009 – 2011 Diana den Held
  • 29. © 2009 – 2011 Diana den Held
  • 30. © 2009 – 2011 Diana den Held
  • 31. © 2009 – 2011 Diana den Held
  • 32. Belgium took a VERY important step for Europe in 2010 “The Belgian EU Presidency wants to promote the concept of ‘sustainable materials management’ which covers the whole life-cycle of products in a so-called ‘cradle-to-cradle’ approach.” 2010 July © 2009 – 2011 Diana den Held
  • 33. Belgium is coming upPink dots:organisation isAs well NL + BEYellow dots:Belgian only © 2009 – 2011 Diana den Held
  • 34. Source: Diana den Held © 2009 – 2011 Diana den Held
  • 35. What does this mean?As soon as C2C movement starts to come up in another country...The Dutch start exporting C2C. © 2009 – 2011 Diana den Held
  • 36. AGENT FOR AUPING BECO VAN HOUTUMTEBODIN VAN GANSEWINKELECO POINT HASKONING DESSO AKZO NOBEL JALEMA TAUW PHILIPS AHREND VELOPA SEARCH Source: Diana den Held © 2009 – 2011 Diana den Held
  • 37. Whos next?Scandinavia © 2009 – 2011 Diana den Held
  • 38. Source: Diana den Held © 2009 – 2011 Diana den Held
  • 39. Denmark stands out Source: Diana den Held © 2009 – 2011 Diana den Held
  • 40. Like in BelgiumDutch are exporting C2C.First steps:distributor or sales agentLater:Local office © 2009 – 2011 Diana den Held
  • 41. PHILIPS DSM AGENT FOR MOSAAKZO NOBELAGENT FOR VELOPA OCÉ AGENT FOR AHREND Source: Diana den Held © 2009 – 2011 Diana den Held
  • 42. Changing industries1 random example: fashion © 2009 – 2011 Diana den Held
  • 43. C2C fashion step 1: developing first materials Source: Diana den Held © 2009 – 2011 Diana den Held
  • 44. C2C fashion step 1: developing first materials Source: EPEA © 2009 – 2011 Diana den Held
  • 45. C2C fashion step 2: product innovation Laladoo (made BY Trigema) © 2009 – 2011 Diana den Held
  • 46. C2C fashion step 3: designers working with materials Matilda WendelboeMona Ohlendorf Made FROM Trigema or Pendleton Bonkeli © 2009 – 2011 Diana den Held
  • 47. C2C fashion step 3: designers working with materials Matilda Wendelboe + Dutch Spirit Fashion made FROM Backhausen Trevira © 2009 – 2011 Diana den Held
  • 48. C2C fashion step 4: fashion show The first fashion show took place in Stockholm in april 2010 pictures are made by Johan Rutherhagen © 2009 – 2011 Diana den Held
  • 49. Implementation of C2C1 product... 1 industry1 country... 1 continentThat is why YOUR work matters!Invitation to submit your case study to the C2C Innovation Casebook (Tanja will coordinate) © 2009 – 2011 Diana den Held
  • 50. ContactDiana den HeldAcademic Chair ‘Cradle to Cradle for Innovation and Quality’Rotterdam School of Management - Erasmus UniversityDecision and information Sciences Burgemeester Oudlaan 50T Building, Room 9-443062 PA Rotterdam, The NetherlandsTel: +31 10 408 2277Mobile: +31 6 19 35 00 11dheld@rsm.nlheld@braungart.com © 2009 – 2011 Diana den Held
  • 51. © 2009 – 2011 Diana den Held

×