Cradle to Cradle Chair for Innovation and QualityGuest Lecture @ Twente Universitymaster course Cradle to CradleParadigm I...
Diana den HeldAward Winning StrategistStrategic Advisor Prof. Dr. Michael Braungart   Implementation Cradle to Cradle® pri...
A few examples of activities RSMAlignment C2C® Rotterdam – Twente – Delft professorshipsOverview (international) C2C imple...
Source: Unknown© 2009 – 2011 Diana den Held
C2C Book           © 2009 – 2011 Diana den Held
Structure    Braungart Consulting                  © 2009 – 2011 Diana den Held
WM+P        Source: WM+P       © 2009 – 2011 Diana den Held
WM+P  Adam Joseph Lewis Center for Environmental Studies I Oberlin College, OH                             © 2009 – 2011 D...
GreenHouse             Herman Miller Import Agency HME
© 2009 – 2011 Diana den Held
Sample Materials Assessment MatrixInput        Total Score   Health HazardsMaterial         S             AT           IRR...
HUI - Toner Dust and Indoor Air Quality                           Source: HUI                       © 2009 – 2011 Diana de...
HUI – Fluffy Ball                        Source: HUI                    © 2009 – 2011 Diana den Held
C2C partners in BeNeLux                   Source: Diana den Held                     © 2009 – 2011 Diana den Held
Hold on...THAT was only the1 office per partner map                       © 2009 – 2011 Diana den Held
On a local level… you get a view oflocal offices, distribitorsand sales agents                              © 2009 – 2011 ...
Zoom to Region (Venlo)                  Source: Diana den Held                      © 2009 – 2011 Diana den Held
Zoom to City (Groningen)                   Source: Diana den Held                       © 2009 – 2011 Diana den Held
Dutch regions strongly identify with C2C                       © 2009 – 2011 Diana den Held
© 2009 – 2011 Diana den Held
HOUSES LIKE TREES          Park 20|20CITIES LIKE FORESTS城市叢林          © 2009 – 2011 Diana den Held
© 2009 – 2011 Diana den Held
And national government has brought out tools for decision making                               © 2009 – 2011 Diana den Held
Voorzitter Unie van Waterschappen Peter Glas                               © 2009 – 2011 Diana den Held
Government support is importantTHEY CANSET AMBITIONS,WRITE TENDERS,SUBSIDISE,STIMULATEBUT...                      © 2009 –...
...IT COMES DOWN TO COMPANIES TOREALLY GET THERE                 © 2009 – 2011 Diana den Held
It’s a task we’re proud to undertake,for the betterment of our products, our brand,             the people and our planet....
Example of a C2C platform                     © 2009 – 2011 Diana den Held
© 2009 – 2011 Diana den Held
© 2009 – 2011 Diana den Held
© 2009 – 2011 Diana den Held
Belgium took a VERY important step for Europe in 2010                                                     “The Belgian EU ...
Belgium is coming upPink dots:organisation isAs well NL + BEYellow dots:Belgian only                       © 2009 – 2011 D...
Source: Diana den Held  © 2009 – 2011 Diana den Held
What does this mean?As soon as C2C movement starts to come up in another country...The Dutch start exporting C2C.         ...
AGENT FOR            AUPING               BECO                                                      VAN HOUTUMTEBODIN     ...
Whos next?Scandinavia              © 2009 – 2011 Diana den Held
Source: Diana den Held  © 2009 – 2011 Diana den Held
Denmark stands out                     Source: Diana den Held                       © 2009 – 2011 Diana den Held
Like in BelgiumDutch are exporting C2C.First steps:distributor or sales agentLater:Local office                        © 2...
PHILIPS                       DSM   AGENT  FOR MOSAAKZO NOBELAGENT FOR  VELOPA                                    OCÉ     ...
Changing industries1 random example: fashion                      © 2009 – 2011 Diana den Held
C2C fashion step 1: developing first materials                      Source: Diana den Held                        © 2009 –...
C2C fashion step 1: developing first materials                          Source: EPEA                        © 2009 – 2011 ...
C2C fashion step 2: product innovation                   Laladoo (made BY Trigema)                        © 2009 – 2011 Di...
C2C fashion step 3: designers working with materials                                                         Matilda Wende...
C2C fashion step 3: designers working with materials    Matilda Wendelboe + Dutch Spirit Fashion made FROM Backhausen Trev...
C2C fashion step 4: fashion show         The first fashion show took place in Stockholm in april 2010                  pic...
Implementation of C2C1 product... 1 industry1 country... 1 continentThat is why YOUR work matters!Invitation to submit you...
ContactDiana den HeldAcademic Chair ‘Cradle to Cradle for Innovation and Quality’Rotterdam School of Management - Erasmus ...
© 2009 – 2011 Diana den Held
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16 november 2011 @ University Twente, Guest Lecture Cradle to Cradle® master course Paradigm I

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Diana den Held @ University Twente, Guest Lecture Cradle to Cradle master…

  1. 1. Cradle to Cradle Chair for Innovation and QualityGuest Lecture @ Twente Universitymaster course Cradle to CradleParadigm IDiana den HeldNovember 2011
  2. 2. Diana den HeldAward Winning StrategistStrategic Advisor Prof. Dr. Michael Braungart Implementation Cradle to Cradle® principlesSenior Researcher Cradle to Cradle Chair for Innovation and Quality RSM - Department of Decision and Information SciencesProject Leader Thermphos project “Get P in cycles in 2020”Team member Cradle to Cradle Islands projectBook "Inspired by Cradle to Cradle; C2C practice in education" © 2009 – 2011 Diana den Held
  3. 3. A few examples of activities RSMAlignment C2C® Rotterdam – Twente – Delft professorshipsOverview (international) C2C implementation in educationDevelopment C2C Chair program Erasmus UniversityDatabase of C2C-related Bachelor, Master & PhD ThesisC2C Innovation CasebookC2C Research Centre at Erasmus Research Institute of Management © 2009 – 2011 Diana den Held
  4. 4. Source: Unknown© 2009 – 2011 Diana den Held
  5. 5. C2C Book © 2009 – 2011 Diana den Held
  6. 6. Structure Braungart Consulting © 2009 – 2011 Diana den Held
  7. 7. WM+P Source: WM+P © 2009 – 2011 Diana den Held
  8. 8. WM+P Adam Joseph Lewis Center for Environmental Studies I Oberlin College, OH © 2009 – 2011 Diana den Held
  9. 9. GreenHouse Herman Miller Import Agency HME
  10. 10. © 2009 – 2011 Diana den Held
  11. 11. Sample Materials Assessment MatrixInput Total Score Health HazardsMaterial S AT IRR CT DES T C M DIS A CFMaterial 1 78.36 A C A A A A A A C AMaterial 2 88.50 A B A A A A A A B ADye 1 58.36 A A B C A A A C C ADye 2 58.36 A A C C A A A C C ADye 3 58.36 A A C C A A A C C ADye 4 58.36 A A C C A A A C C ADye 5 58.70 A A C C A A A C A ADye 6 58.36 A A C C A A A C C ADye 7 58.36 A A C C A A A C C ADye 8 58.36 A A C C A A A C C A © 2009 - 2010 Gevleugelde Woorden
  12. 12. HUI - Toner Dust and Indoor Air Quality Source: HUI © 2009 – 2011 Diana den Held
  13. 13. HUI – Fluffy Ball Source: HUI © 2009 – 2011 Diana den Held
  14. 14. C2C partners in BeNeLux Source: Diana den Held © 2009 – 2011 Diana den Held
  15. 15. Hold on...THAT was only the1 office per partner map © 2009 – 2011 Diana den Held
  16. 16. On a local level… you get a view oflocal offices, distribitorsand sales agents © 2009 – 2011 Diana den Held
  17. 17. Zoom to Region (Venlo) Source: Diana den Held © 2009 – 2011 Diana den Held
  18. 18. Zoom to City (Groningen) Source: Diana den Held © 2009 – 2011 Diana den Held
  19. 19. Dutch regions strongly identify with C2C © 2009 – 2011 Diana den Held
  20. 20. © 2009 – 2011 Diana den Held
  21. 21. HOUSES LIKE TREES Park 20|20CITIES LIKE FORESTS城市叢林 © 2009 – 2011 Diana den Held
  22. 22. © 2009 – 2011 Diana den Held
  23. 23. And national government has brought out tools for decision making © 2009 – 2011 Diana den Held
  24. 24. Voorzitter Unie van Waterschappen Peter Glas © 2009 – 2011 Diana den Held
  25. 25. Government support is importantTHEY CANSET AMBITIONS,WRITE TENDERS,SUBSIDISE,STIMULATEBUT... © 2009 – 2011 Diana den Held
  26. 26. ...IT COMES DOWN TO COMPANIES TOREALLY GET THERE © 2009 – 2011 Diana den Held
  27. 27. It’s a task we’re proud to undertake,for the betterment of our products, our brand, the people and our planet. Stef Kranendijk CEO © 2009 – 2011 Diana den Held
  28. 28. Example of a C2C platform © 2009 – 2011 Diana den Held
  29. 29. © 2009 – 2011 Diana den Held
  30. 30. © 2009 – 2011 Diana den Held
  31. 31. © 2009 – 2011 Diana den Held
  32. 32. Belgium took a VERY important step for Europe in 2010 “The Belgian EU Presidency wants to promote the concept of ‘sustainable materials management’ which covers the whole life-cycle of products in a so-called ‘cradle-to-cradle’ approach.” 2010 July © 2009 – 2011 Diana den Held
  33. 33. Belgium is coming upPink dots:organisation isAs well NL + BEYellow dots:Belgian only © 2009 – 2011 Diana den Held
  34. 34. Source: Diana den Held © 2009 – 2011 Diana den Held
  35. 35. What does this mean?As soon as C2C movement starts to come up in another country...The Dutch start exporting C2C. © 2009 – 2011 Diana den Held
  36. 36. AGENT FOR AUPING BECO VAN HOUTUMTEBODIN VAN GANSEWINKELECO POINT HASKONING DESSO AKZO NOBEL JALEMA TAUW PHILIPS AHREND VELOPA SEARCH Source: Diana den Held © 2009 – 2011 Diana den Held
  37. 37. Whos next?Scandinavia © 2009 – 2011 Diana den Held
  38. 38. Source: Diana den Held © 2009 – 2011 Diana den Held
  39. 39. Denmark stands out Source: Diana den Held © 2009 – 2011 Diana den Held
  40. 40. Like in BelgiumDutch are exporting C2C.First steps:distributor or sales agentLater:Local office © 2009 – 2011 Diana den Held
  41. 41. PHILIPS DSM AGENT FOR MOSAAKZO NOBELAGENT FOR VELOPA OCÉ AGENT FOR AHREND Source: Diana den Held © 2009 – 2011 Diana den Held
  42. 42. Changing industries1 random example: fashion © 2009 – 2011 Diana den Held
  43. 43. C2C fashion step 1: developing first materials Source: Diana den Held © 2009 – 2011 Diana den Held
  44. 44. C2C fashion step 1: developing first materials Source: EPEA © 2009 – 2011 Diana den Held
  45. 45. C2C fashion step 2: product innovation Laladoo (made BY Trigema) © 2009 – 2011 Diana den Held
  46. 46. C2C fashion step 3: designers working with materials Matilda WendelboeMona Ohlendorf Made FROM Trigema or Pendleton Bonkeli © 2009 – 2011 Diana den Held
  47. 47. C2C fashion step 3: designers working with materials Matilda Wendelboe + Dutch Spirit Fashion made FROM Backhausen Trevira © 2009 – 2011 Diana den Held
  48. 48. C2C fashion step 4: fashion show The first fashion show took place in Stockholm in april 2010 pictures are made by Johan Rutherhagen © 2009 – 2011 Diana den Held
  49. 49. Implementation of C2C1 product... 1 industry1 country... 1 continentThat is why YOUR work matters!Invitation to submit your case study to the C2C Innovation Casebook (Tanja will coordinate) © 2009 – 2011 Diana den Held
  50. 50. ContactDiana den HeldAcademic Chair ‘Cradle to Cradle for Innovation and Quality’Rotterdam School of Management - Erasmus UniversityDecision and information Sciences Burgemeester Oudlaan 50T Building, Room 9-443062 PA Rotterdam, The NetherlandsTel: +31 10 408 2277Mobile: +31 6 19 35 00 11dheld@rsm.nlheld@braungart.com © 2009 – 2011 Diana den Held
  51. 51. © 2009 – 2011 Diana den Held

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