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C2C implementation level Overview made by Diana den Held Strategic Advisor for Michael Braungart

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In 2006 the Netherlands learned about Cradle to Cradle. What are the results of C2C implementation we can see today?

In 2006 the Netherlands learned about Cradle to Cradle. What are the results of C2C implementation we can see today?

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  • 1. Cradle to Cradle® Implementation Level Overview made by Diana den Held Strategic Advisor Michael Braungart 2010
  • 2. Partners in BeNeLuxPartners in BeNeLux IDENTIFY THE BEST: ABC-X CATEGORIZATION Bron: Diana den Held © 2009 - 2010 Gevleugelde Woorden
  • 3. Hold on...Hold on... IDENTIFY THE BEST: ABC-X CATEGORIZATION © 2009 - 2010 Gevleugelde Woorden THAT was only theTHAT was only the 1 office per partner map1 office per partner map
  • 4. © 2009 - 2010 Gevleugelde Woorden On a local level...On a local level... …… you get a view ofyou get a view of local offices, distribitorslocal offices, distribitors and sales agentsand sales agents
  • 5. Zoom to Region (Venlo)Zoom to Region (Venlo) IDENTIFY THE BEST: ABC-X CATEGORIZATION Bron: Diana den Held © 2009 - 2010 Gevleugelde Woorden
  • 6. Zoom to City (Groningen)Zoom to City (Groningen) IDENTIFY THE BEST: ABC-X CATEGORIZATION Bron: Diana den Held © 2009 - 2010 Gevleugelde Woorden
  • 7. Belgium is coming upBelgium is coming up IDENTIFY THE BEST: ABC-X CATEGORIZATION © 2009 - 2010 Gevleugelde Woorden Pink dots:Pink dots: organisation isorganisation is As well NL + BEAs well NL + BE Yellow dots:Yellow dots: Belgian onlyBelgian only
  • 8. BelgiumBelgium © 2009 - 2010 Gevleugelde Woorden Bron: Diana den Held
  • 9. What does this mean?What does this mean? IDENTIFY THE BEST: ABC-X CATEGORIZATION © 2009 - 2010 Gevleugelde Woorden As soon as C2CAs soon as C2C movement starts to comemovement starts to come up in another country...up in another country... The Dutch startThe Dutch start exporting C2C.exporting C2C.
  • 10. © 2009 - 2010 Gevleugelde Woorden DESSO ECO POINT JALEMA TEBODIN AUPING BECO AGENT FOR VAN HOUTUM VAN GANSEWINKEL AKZO NOBEL HASKONING TAUW VELOPA TAUW PHILIPS SEARCH AHREND
  • 11. © 2009 - 2010 Gevleugelde Woorden Who's next?Who's next? …… ScandinaviaScandinavia
  • 12. © 2009 - 2010 Gevleugelde Woorden Bron: Diana den Held
  • 13. Denmark stands outDenmark stands out © 2009 - 2010 Gevleugelde Woorden Bron: Diana den Held
  • 14. Like in Belgium...Like in Belgium... IDENTIFY THE BEST: ABC-X CATEGORIZATION © 2009 - 2010 Gevleugelde Woorden Dutch are exporting C2C.Dutch are exporting C2C. First steps:First steps: distributor or sales agentdistributor or sales agent Later:Later: Local officeLocal office
  • 15. © 2009 - 2010 Gevleugelde Woorden Bron: Diana den Held AGENT FOR MOSA AKZO NOBEL AGENT FOR AHREND PHILIPS DSM AGENT FOR VELOPA OCÉ
  • 16. © 2009 - 2010 Gevleugelde Woorden Change in industryChange in industry 1 random example:1 random example: Fashion industryFashion industry
  • 17. C2CC2C®® fashion step 1fashion step 1 IDENTIFY THE BEST: ABC-X CATEGORIZATION Foto: Diana © 2009 - 2010 Gevleugelde Woorden
  • 18. C2CC2C®® fashion step 1fashion step 1 IDENTIFY THE BEST: ABC-X CATEGORIZATION Bron: EPEA © 2009 - 2010 Gevleugelde Woorden
  • 19. C2CC2C®® fashion step 2fashion step 2 IDENTIFY THE BEST: ABC-X CATEGORIZATION Laladoo (made BY Trigema) © 2009 - 2010 Gevleugelde Woorden
  • 20. C2CC2C®® fashion step 3fashion step 3 Made FROM Trigema or Pendleton © 2009 - 2010 Gevleugelde Woorden Mona Ohlendorf Matilda Wendelboe Bonkeli
  • 21. C2CC2C®® fashion step 3fashion step 3 Matilda Wendelboe + Dutch Spirit Fashion made FROM Backhausen Trevira © 2009 - 2010 Gevleugelde Woorden
  • 22. Step 4: C2CStep 4: C2C®® fashion showfashion show © 2009 - 2010 Gevleugelde Woorden The first fashion show took place in Stockholm in april 2010 pictures are made by Johan Rutherhagen
  • 23. IDENTIFY THE BEST: ABC-X CATEGORIZATION © 2009 - 2010 Gevleugelde Woorden 1 country, 1 continent1 country, 1 continent 1 product, 1 industry1 product, 1 industry Implementing C2C®Implementing C2C®
  • 24. IDENTIFY THE BEST: ABC-X CATEGORIZATION © 2009 - 2010 Gevleugelde Woorden ““Define where you want to be”Define where you want to be” Cradle to CradleCradle to Cradle®® is:is: Michael Braungart
  • 25. held@braungart.com © 2009 - 2010 Gevleugelde Woorden

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