Medi-Circle Corporate Presentation
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Medi-Circle is the first Belgian online private community for physicians interested in medical consultance and medical opinion.

Medi-Circle is the first Belgian online private community for physicians interested in medical consultance and medical opinion.

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  • Kristiaan Van Woensel: 20 years of pharma industry experience in mutiple marketing & sales assignments at Duphar Solvay, Lundbeck and Lilly; Founder and Business Communication Consultant at The Story House Bart Rubens: 21 years ICT at Manufast-ABP, Founder and ICT manager at Xpressief Geert Everaert: : 9 years as IT-analyst at SGS group , 2 years as IT-manager at ReNa, 2 years European IT support at AG – UNAT, 14 years IT-Consultant at Manufast-ABP, Founder and ICT manager at Xpressief
  • January 13, 2010: Medi-Circle takeoff!
  • Historically seen, pharmaceutical industry in Belgium has always been collaborating closely with physicians regarding clinical trials and research about innovative medication. Belgium had built a strong reputation in research and was seen as ‘pilot country’ by global pharmaceutical companies for years.   This solid collaboration has been extended in the ninetees towards market research, post-marketing studies and consulting in general.   The latest decenium, ‘patient outcome’ has become more and more important in the external communication of pharmaceutical industry. As a result of that, patient programs, educational programs and formations were developed with the support of local medical consultants.
  • Collaboration between Belgian physicians and pharmaceutical industry has been very solid and stabile over the years.
  • However, more and more issues do challenge collaboration between pharma and physicians. Increased time pressure in particular makes it difficult for physicians to free themselves midweek in order to attend medical project meetings at Brussels-capital. The most common way of collaboration, through participation at offline meetings, is becoming a true challenge. A fast changing environment handicaps pharma industry to maintain access with its customers. Medical representatives have seen their visit frequency being restricted by physicians, alternative information channels are sufficiently available for doctors through the web, per e-mail and via local courses. Some physicians have lost confidence in pharma industry in general, mainly due to lawsuits in the US.
  • What looked like a stabile way of collaboration over the years…
  • … has turned into a huge challenge.
  • However, a recent survey, conducted by Deloitte(2009), questioning 360 senior executives out of different ‘life science industries’ has demonstrated pharma industry is ready to re-invent itself: 52% made clear that a more closer collaboration with patients, clinicians, academics, regarding ‘health outcome‘ is the most appropriate strategy to achieve efficient commercialization processes in the near future.
  • These issues motivated Medi-Circle, a team of experienced health care professionals and ICT professionals, to search for an appropriate solution in order to facilitate collaboration between physicians and pharma industry. Medi-Circle’s objective was to emphasize on ‘communication’ between physicians and pharmaceutical industry via a practical channel for both parties! Small market research had demonstrated that a majority of physicians, specialists as well as general practitioners, is still willing to collaborate at medical projects from pharmaceutical industry, as long as collaboration isn’t too much time and efforts consuming.
  • These issues motivated Medi-Circle, a team of experienced health care professionals and ICT professionals, to search for an appropriate solution in order to facilitate collaboration between physicians and pharma industry. Medi-Circle’s objective was to emphasize on ‘communication’ between physicians and pharmaceutical industry via a practical channel for both parties! Small market research had demonstrated that a majority of physicians, specialists as well as general practitioners, is still willing to collaborate at medical projects from pharmaceutical industry, as long as collaboration isn’t too much time and efforts consuming.
  • Since the personal computer is a common business tool in daily practice of physicians, it was self-evident to the Medi-Circle team that the world wide web would be the most appropriate and practical communication channel to advance collaboration between these two parties. http://www.medi-circle.com was born!
  • During an 8 weeks testing period, from October 2009 ‘till December 2009, 26 Belgian physicians were interviewed (face to face visits) about the final stage of www.medi-circle.com. It was their feedback that led to the development of the Medi-Circle 2 version, the one which is currently operational. Since www.medi-circle.com is a start-up, it will evolve over time. Our aim is to continue adapting this e-platform to the needs and the requests of its members in order to leverage communication over the website.
  • Medi-circle.com is the first Belgian online community for physicians, interested in medical consultancy. Medi-circle.com offers Belgian physicians for the first time in history, a scientific internet forum on the one hand, an e-platform for collaboration with pharmaceutical industry on the other hand.   Communication among physicians has been redefined through this closed e-community, as well as collaboration between physicians and pharma industry regarding an improved ‘patient outcome’.
  • www.medi-circle.com offers physicians a complete e-medium:   The 3 Medi-Circle principles, sharing , exchanging and collaborating result respectively in following tools:   SHARING: Internet community to facilitate scientific discussions EXCHANGING: New communication channel towards pharma industry COLLABORATING: Online platform for collaboration at medical projects, together with pharma industry   Physicians are able to communicate specific needs, usefull information as well as best practices through the scientific internet community(Sharing). The same community supports physicians who have developed medical project concepts. Creators can share their ideas and concepts with peers, can ask for feedback and will be able to make coalitions among medi-circle members(Exchanging. The Medi-Circle team can contact an appropriate business partner within pharma industry in order to develop these concepts into final medical projects. In the past, physicians were lacking a real sound board and potential concepts for medical projects were often stifled in its birth. Through www.medi-circle.com physicians can receive support along their mission(Exchanging). Collaboration at medico-marketing is possible ‘online’ as of today(Collaborating). The Medi-Circle team will execute these projects, being outsourced by pharma industry, together with its medical consultants.   www.medi-circle.com offers pharma industry an innovative bond with physicians:   The 3 Medi-Circle principles, sharing , exchanging and collaborating enable pharma industry to have following tools at their disposal:   SHARING: Internet community to facilitate scientific discussions(restricted only for pharma doctors) EXCHANGING: New communication channel towards physicians COLLABORATING: Online platform on which medical projects can be posted and were one could collaborate together with physicians interested in medical consultancy.   Pharma industry is able to post online vacancies and pharma news as well.

Transcript

  • 1. Medi-Circle www.medi-circle.com Redefining collaboration between pharma industry and physicians… www.medi-circle.com
  • 2. Could this be history…? www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.2
  • 3. Who is behind Medi-Circle? Kristiaan Van Woensel Bart Rubens Geert Everaert Senior Marketing Consultant Senior ICT Consultant Senior ICT Consultant www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.3
  • 4. Medi-Circle’s X-ray 1 2 3 4 E-PLATFORM NEW WAY E-PLATFORM INNOVATIVE AND DIRECT FOR COLLABORATION TO ECONOMIZE FOR EXCHANGE OF CUSTOMERS ACCESS AT MEDICO-MARKETING MARKETING BUDGET INFO AND IDEAS PROJECTS WITHOUT ACCESS LOSS www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.4
  • 5. Medi-Circle Press Conference 13/01 www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.5
  • 6. Medi-Circle: in press Het Medisch Weekblad nr.487 www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.6
  • 7. Medi-Circle: in press La Semaine Médicale nr.487 www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.7
  • 8. Medi-Circle: in press http://social.eyeforpharma.com/blogs/kristiaan-van-woensel/wwwmedi-circlecom-collaboration-between-pharma-industry-and-physicians-r www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.8
  • 9. Medi-Circle: in press http://blog.medi-circle.com www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.9
  • 10. Medi-Circle: in press http://www.medenews.be/archief/MEDENEWS401-nl.html www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.10
  • 11. Medi-Circle www.medi-circle.com Redefining collaboration between pharma and physicians… www.medi-circle.com
  • 12. ‘Collaboration’ between pharma and physicians has evolved over time • Patient • Post- • Clinical Outcome marketing 1990 Trials • Research 2000 research 2010 programs • Educational • Consulting programs www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.12
  • 13. www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.13
  • 14. Collaboration between pharma and physicians turned into a huge challenge Physician’s time allocation under pressure Off line meetings are hard to organize Pharma’s access towards physicians is restricted Multiple information channels availability Pharma ethics pollution www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.14
  • 15. How guilty are we? Too much of everything… Representatives Scientific meetings Social events Congresses Advisory boards www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.15
  • 16. How guilty are we? Too less of… Collaboration Sharing Mutual profiting www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.16
  • 17. Does this look familiar to you? Companies’ point of view: 1 evening with Dr.X/month Dr.X www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.17
  • 18. Does this look familiar to you? Dr.X’s point of view: 4 evenings with companies/month Dr.X www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.18
  • 19. www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.19
  • 20. www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.20
  • 21. Pharma should reinvent itself to survive! www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.21
  • 22. Pharma should reinvent itself to survive!  Global online survey  N=360 senior executives in life science industries  Deloitte Touch Tohmatsu & The Economist, 2009 www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.22
  • 23. e-Community for medical consultants & Business Communication Consultancy IT Consultancy www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.23
  • 24. Medi-Circle’s mission is to optimize and innovate communication between you and your physicians through redefining ‘collaboration’! www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.24
  • 25. e-Community for medical consultants www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.25
  • 26. e-Community for medical consultants www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.26
  • 27. http://www.medi-circle.com www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.27
  • 28. http://www.medi-circle.com www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.28
  • 29. Medi-Circle: milestones… Jan 10 Sep 09 Launch Testings Medi-Circle 2 Apr 09 Marketing plan Mar 09 Development Medi-Circle 1 Feb 08 First concept www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.29
  • 30. Medi-Circle testings: feedback Exciting! First e-community for medical consultants, ever! With this new platform we could spare time and efforts! Time and energy savings while participating at medical projects! Too many off line meetings are too much time consuming! Interesting to follow discussions in other domains! First official communication channel for physicians towards Pharma! The community is an excellent platform to make coalitions with peers around ideas! My Network would help my cause: improve contact with GP's that refer to me! Interesting to use Medi-Circle as communication tool along international trials! Many colleagues avoid Facebook out of fear to meet patients! But this platform is well protected! www.medi-circle.com
  • 31. Medi-Circle redefines ‘collaboration’ between pharma and medical consultants! www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.31
  • 32. What makes Medi-Circle so different? - Internet forum - Internet forum - New communication towards Pharma - New communication towards Physicians - Online collaboration at medical projects - Online posting of medical projects www.medi-circle.com 1. SHARING 2. EXCHANGING 3. COLLABORATING - Internet forum - Exchanging project ideas towards Pharma - Online execution of medical projects www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.32
  • 33. How do you benefit from Medi-Circle? New and innovative access towards your medical ambassadors! New and practical channel for gaining ‘insights’! New opportunity to reallocate budget! www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.33
  • 34. How do you benefit from Medi-Circle? Independent, scientific and ethical platform New!!! Intranet for physicians interested in medical consultancy and medical opinion Two-way communication channel: Dr. to Company! Data base of medical consultants by specialism New approach in collaborators retention New lasting approach to promote your commitment, your company and your products Time savings for you and your physicians www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.34
  • 35. How do your physicians benefit from Medi-Circle? New and innovative way to collaborate at medical projects Two-way communication channel: Dr. to Company! New and first intranet for physicians interested in medical consultancy and medical opinion www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.35
  • 36. How do your physicians benefit from Medi-Circle? Independent, scientific and ethical platform First online community for physicians of all kind of specialism New approach for physicians to lift their isolation Data base of medical consultants by specialism Wide span of project opportunities www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.36
  • 37. Project opportunities:gaining insights Detail aid Leave behind Promotional gadget Patient leaflet Ad campaign DTC communication E-communication E-learning E-conference www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.37
  • 38. Project opportunities: testings Detail aid Leave behind Promotional gadget Patient leaflet Ad campaign Brand web site/company website E-learning www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.38
  • 39. Project opportunities: online market research Detail aid Leave behind Gadget Patient leaflet Ad campaign Online Medical Survey Online Advisory/Consultancy boards Online case reporting with the aid of KOL E-learning and E-conferencing Medical Consultancy www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.39
  • 40. Project opportunities: online market research www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.40
  • 41. Gaining insights through participation in ‘discussions’ Treatment trends in medicine Patients outcome Physician’s situation Company Products www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.41
  • 42. How it works… www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.42
  • 43. How Medi-Circle fits into your marketing mix! www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.43
  • 44. How Medi-Circle fits into your marketing mix! www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.44
  • 45. Direct and indirect budget benefits from Medi-Circle! EXEMPLARY: ADVISORY BOARD MEETING Advisory board Costs meeting Meeting room €1.000 Catering €750 Consulting fees €3.250 Time spent €600 (2 employees) Fuel spent €50 TOTAL €5.650 www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.45
  • 46. Direct and indirect budget benefits from Medi-Circle! EXEMPLARY: ADVISORY BOARD MEETING Advisory board Costs meeting Consulting fees €3.250 Time spent €200 (2 employees) Medi-Circle 1.000 TOTAL €4.450 Benefit €1.200 www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.46
  • 47. Medi-Circle: future milestones www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.47
  • 48. Medi-Circle redefines ‘collaboration’ for you, your physicians and your brand! 1 2 3 4 E-PLATFORM NEW WAY E-PLATFORM INNOVATIVE AND DIRECT FOR COLLABORATION TO ECONOMIZE FOR EXCHANGE OF CUSTOMERS ACCESS AT MEDICO-MARKETING MARKETING BUDGET INFO AND IDEAS PROJECTS WITHOUT ACCESS LOSS www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.48
  • 49. Medi-Circle: Q & A www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.49
  • 50. Redefining collaboration between pharma industry and physicians… www.medi-circle.com © Medi-Circle – 17 mei 2010 © 2009 – p.50