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1© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco TechAdvantage Webinars
Steps to Scale the Internet of Thin...
© 2014 Cisco and/or its affiliates. All rights reserved. 2
•  Submit questions in Q&A panel and send to “All Panelists”
Av...
© 2014 Cisco and/or its affiliates. All rights reserved. 3
PanelistsSpeaker
Rafael Maranon
Senior Product Manager
rmaranon...
© 2014 Cisco and/or its affiliates. All rights reserved. 4© 2013 Cisco and/or its affiliates. All rights reserved. Cisco C...
© 2014 Cisco and/or its affiliates. All rights reserved. 5
•  IoT
•  Opportunities
•  Challenges
•  Solutions
•  Conclusio...
© 2014 Cisco and/or its affiliates. All rights reserved. 6
Source: Telefonica I&D 2011
© 2014 Cisco and/or its affiliates. All rights reserved. 7
Source: Forbes
© 2014 Cisco and/or its affiliates. All rights reserved. 8
Source: IDC Digital Universe in 2020 Report
© 2014 Cisco and/or its affiliates. All rights reserved. 9
© 2014 Cisco and/or its affiliates. All rights reserved. 10
© 2014 Cisco and/or its affiliates. All rights reserved. 11
© 2014 Cisco and/or its affiliates. All rights reserved. 12
© 2014 Cisco and/or its affiliates. All rights reserved. 13
© 2014 Cisco and/or its affiliates. All rights reserved. 14Photo: Reed Hilderbrand
© 2014 Cisco and/or its affiliates. All rights reserved. 15
of the World is Still
Not Connected
© 2014 Cisco and/or its affiliates. All rights reserved. 16
Industry Segment Type of Savings
Estimated Value Over
15 Years...
© 2014 Cisco and/or its affiliates. All rights reserved. 17
Value at Stake (2013 – 2022)
Trillion
Private Sector
Includes ...
© 2014 Cisco and/or its affiliates. All rights reserved. 18
•  SG&A and CoGS reduction from improved business
process exec...
© 2014 Cisco and/or its affiliates. All rights reserved. 19
Source: Cisco IBSG, 2013
Sample'Size'='807'
0.0%
10.0%
20.0%
3...
© 2014 Cisco and/or its affiliates. All rights reserved. 20© 2013 Cisco and/or its affiliates. All rights reserved. 20
© 2014 Cisco and/or its affiliates. All rights reserved. 21
•  1000 or less end devices
•  10K end devices
•  100K end dev...
© 2014 Cisco and/or its affiliates. All rights reserved. 22
Machine-to-MachineMachine-to-PeoplePeople-to-People
New Connec...
© 2014 Cisco and/or its affiliates. All rights reserved. 23
Machine-to-MachineMachine-to-PeoplePeople-to-People
New Connec...
© 2014 Cisco and/or its affiliates. All rights reserved. 24
Machine-to-MachineMachine-to-PeoplePeople-to-People
New Connec...
© 2014 Cisco and/or its affiliates. All rights reserved. 25© 2014 Cisco and/or its affiliates. All rights reserved. 25
© 2014 Cisco and/or its affiliates. All rights reserved. 26
•  greenfield (mainly just for IoT use cases)
•  brownfield (m...
© 2014 Cisco and/or its affiliates. All rights reserved. 27
Creating the agility to gain insights and use
intelligence to ...
© 2014 Cisco and/or its affiliates. All rights reserved. 28© 2014 Cisco and/or its affiliates. All rights reserved. 28
© 2014 Cisco and/or its affiliates. All rights reserved. 29
Mobile Cloud New Class
of Apps
Big Data and
Analytics
IoT
Inte...
© 2014 Cisco and/or its affiliates. All rights reserved. 30
Achievable by…1 Simplify the Infrastructure
Next-Generation IT...
© 2014 Cisco and/or its affiliates. All rights reserved. 31
Achievable by…2 Build Software-Based Agility Functions
Next-Ge...
© 2014 Cisco and/or its affiliates. All rights reserved. 32
Achievable by…3 Address Security Holistically
Next-Generation ...
© 2014 Cisco and/or its affiliates. All rights reserved. 33
ADAPTIVE
SECURITY
PREDICTIVE
PERFORMANCE
ANALYSIS
ANOMALY
DETE...
© 2014 Cisco and/or its affiliates. All rights reserved. 34
IP Connectivity
…..
PLC 220 MHz Wi-Hart 800 Mhz
Train Control ...
© 2014 Cisco and/or its affiliates. All rights reserved. 35
IPv6/IPv4
UDP/TCP
IEEE 802.15.4e MAC enhancements
IPv6 RPL
Web...
© 2014 Cisco and/or its affiliates. All rights reserved. 36
Traditional Computing Model
(Terminal/Mainframe, Client-Server...
© 2014 Cisco and/or its affiliates. All rights reserved. 37
City Infrastructure
Synchronize Signals for
Emergency Vehicles...
© 2014 Cisco and/or its affiliates. All rights reserved. 38
Railway Systems
Immediate Response
to Equipment Failure
Real-t...
© 2014 Cisco and/or its affiliates. All rights reserved. 39
Railway Systems
Immediate Response
to Equipment Failure
Real-t...
© 2014 Cisco and/or its affiliates. All rights reserved. 40
1 2 3 4 5
1
© 2014 Cisco and/or its affiliates. All rights reserved. 41
1 2 1 3 4 5
© 2014 Cisco and/or its affiliates. All rights reserved. 42
6 5 4 3 2 1
© 2014 Cisco and/or its affiliates. All rights reserved. 43
DOUBLE PASSENGER CAPACITY 1-2% FUEL SAVINGS
© 2014 Cisco and/or its affiliates. All rights reserved. 44
IMPROVE PASSANGER EXPERIENCE EASY TO DEVELOP NEW
APPLICATION I...
© 2014 Cisco and/or its affiliates. All rights reserved. 4545© 2014 Cisco and/or its affiliates. All rights reserved.
© 2014 Cisco and/or its affiliates. All rights reserved. 46
What Is The Platform I Should Build?
What Types of IoT Partner...
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 47
Imagine what is possible!
© 2014 Cisco and/or its affiliates. All rights reserved. 48
Thank you.
@rafaelmaranon
© 2014 Cisco and/or its affiliates. All rights reserved. 49
•  Thank you!
•  Please complete the post-event survey
•  Join...
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Scaling the Internet of Things Cisco TechAdvantage Webinar

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IoT is everywhere, from smart meters on houses to parking sensors in the ground – all devices are connected to the Internet. Internet engineers are helping traditional industries solve new industrial world challenges by connecting billions of new devices. An exciting part of the IoT journey is the integration between both worlds: Information Technology (IT) and Operation Technology (OT). For that a systems approach is required to scale the existing Internet infrastructure to accommodate IoT use cases, while making IT technology easy to adopt for OT operators.

Watch the WebEx replay: https://cisco.webex.com/ciscosales/lsr.php?RCID=4c5a0adf597948d3a8a32cd4824acd2e

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  1. 1. 1© 2013 Cisco and/or its affiliates. All rights reserved. Cisco TechAdvantage Webinars Steps to Scale the Internet of Things (IoT) Rafael Maranon Follow us @GetYourBuildOn We’ll get started a few minutes past the top of the hour. Note: you may not hear any audio until we get started.
  2. 2. © 2014 Cisco and/or its affiliates. All rights reserved. 2 •  Submit questions in Q&A panel and send to “All Panelists” Avoid CHAT window for better access to panelists •  Please complete the post-event survey •  For WebEx audio, select COMMUNICATE > Join Audio Broadcast •  Where can I get the presentation? Or send email to: ask_techadvantage@cisco.com •  Join us for upcoming TechAdvantage Webinars: www.cisco.com/go/techadvantage •  For WebEx call back, click ALLOW phone button at the bottom of participants side panel
  3. 3. © 2014 Cisco and/or its affiliates. All rights reserved. 3 PanelistsSpeaker Rafael Maranon Senior Product Manager rmaranon@cisco.com Clara Alvarado Marketing Manager clalvara@cisco.com Mitesh Dalal Product Line Manager mdalal@cisco.com Felix Davis Product Line Manager felixdav@cisco.com Marc-Andre Oriani Product Manager morianil@cisco.com
  4. 4. © 2014 Cisco and/or its affiliates. All rights reserved. 4© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4© 2014 Cisco and/or its affiliates. All rights reserved. 4 Rafael Maranon IoT Product Manager, Networking Software rmaranon@cisco.com June 4, 2014
  5. 5. © 2014 Cisco and/or its affiliates. All rights reserved. 5 •  IoT •  Opportunities •  Challenges •  Solutions •  Conclusions 5
  6. 6. © 2014 Cisco and/or its affiliates. All rights reserved. 6 Source: Telefonica I&D 2011
  7. 7. © 2014 Cisco and/or its affiliates. All rights reserved. 7 Source: Forbes
  8. 8. © 2014 Cisco and/or its affiliates. All rights reserved. 8 Source: IDC Digital Universe in 2020 Report
  9. 9. © 2014 Cisco and/or its affiliates. All rights reserved. 9
  10. 10. © 2014 Cisco and/or its affiliates. All rights reserved. 10
  11. 11. © 2014 Cisco and/or its affiliates. All rights reserved. 11
  12. 12. © 2014 Cisco and/or its affiliates. All rights reserved. 12
  13. 13. © 2014 Cisco and/or its affiliates. All rights reserved. 13
  14. 14. © 2014 Cisco and/or its affiliates. All rights reserved. 14Photo: Reed Hilderbrand
  15. 15. © 2014 Cisco and/or its affiliates. All rights reserved. 15 of the World is Still Not Connected
  16. 16. © 2014 Cisco and/or its affiliates. All rights reserved. 16 Industry Segment Type of Savings Estimated Value Over 15 Years (Billion nominal USD) Aviation Commercial 1% fuel savings $30B Power Gas-fired Generation 1% fuel savings $66B Healthcare System-wide 1% Reduction in System Inefficiency $63B Rail Freight 1% Reduction in System Inefficiency $27B Oil & Gas Exploration & Development 1% Reduction in Capital Expenditures $90B Total $276B Source: “Industrial Internet: Pushing the Boundaries of Minds and Machines,” GE, November 26, 2012
  17. 17. © 2014 Cisco and/or its affiliates. All rights reserved. 17 Value at Stake (2013 – 2022) Trillion Private Sector Includes both industry-specific and horizontal use cases •  Customer Experience •  Innovation •  Employee Productivity •  Supply Chain •  Asset Utilization •  Increased Revenue •  Reduced Cost •  Employee Productivity •  Connected Militarized Defense •  Citizen Experience Public Sector Includes cities, agencies, and verticals such as healthcare, education, defense Estimate is based on bottom-up analysis of 61 use cases, including 21 for private sector and 40 in public sector
  18. 18. © 2014 Cisco and/or its affiliates. All rights reserved. 18 •  SG&A and CoGS reduction from improved business process execution •  Improved capital efficiency •  Improved labor efficiency •  Fewer or more productive man-hours •  Improved customer lifetime value •  Additional market share (more customers) •  Improved R&D, speed, reduced TTM •  New business models and new sources of revenue •  Improved process efficiency •  Reduced waste in supply chain Source: Cisco IBSG, 2013 IoE Private Sector Value at Stake $14.4T (2013-2022 10-year NPV)* * Net present value Asset utilization: $2.5T Improved customer experience: $3.7T Supply-chain / logistics efficiency: $2.7T Innovation: $3.0T Employee productivity: $2.5T
  19. 19. © 2014 Cisco and/or its affiliates. All rights reserved. 19 Source: Cisco IBSG, 2013 Sample'Size'='807' 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 Degree of impact (Value at Stake / industry size) Industry size (value added $B) Manufacturing (27%) Information services (9%) Retail trade (11%) Administration Finance and insurance (9%) Healthcare Education Professional services Wholesale Company management Spheres sized by amount of Value at Stake
  20. 20. © 2014 Cisco and/or its affiliates. All rights reserved. 20© 2013 Cisco and/or its affiliates. All rights reserved. 20
  21. 21. © 2014 Cisco and/or its affiliates. All rights reserved. 21 •  1000 or less end devices •  10K end devices •  100K end devices •  >1M end devices
  22. 22. © 2014 Cisco and/or its affiliates. All rights reserved. 22 Machine-to-MachineMachine-to-PeoplePeople-to-People New Connections What They Mean for Retailers •  Shelf sensors •  Parking-space sensors •  IR motion sensors •  Weight mats •  Environmental (light, temperature) sensors •  Door sensors •  Mobile payment •  Digital signage •  Connected shopping carts •  Video cameras and analytics •  Wi-Fi badges •  Gesture recognition •  Point-of-sale •  Kiosks •  Shopper mobile devices •  Store associate mobile devices •  Immersive video •  Social media •  Contact center •  E-commerce site Flexible Payment Options Automated Ordering Process Inventory Visibility Energy Optimization Personal-SoLoMo Content Understanding of Shopper Behavior Endless Aisle Omnichannel Collaborative Product Development On-Demand Expert Advice On-Demand Training
  23. 23. © 2014 Cisco and/or its affiliates. All rights reserved. 23 Machine-to-MachineMachine-to-PeoplePeople-to-People New Connections What They Mean for Manufacturers •  Converged IP plant network •  Wireless sensors (vibration, temperature) •  Wireless I/O machines •  Wireless process operation controls •  Energy usage analytics •  Supply chain analytics •  Video cameras and analytics •  Network security analytics •  Hardened mobile video devices •  Active collaboration rooms •  Connected factory video •  Contact center •  B2B e-commerce site Remote Expertise Flexible Production Real-Time Supply Chain Operations Analytics Collaborative Product Development IT and Physical Security Predictive Maintenance Mobile Collaboration on Factory Floor Remote Asset Monitoring
  24. 24. © 2014 Cisco and/or its affiliates. All rights reserved. 24 Machine-to-MachineMachine-to-PeoplePeople-to-People New Connections What They Mean for Governments •  Smart buildings •  Smart lighting •  Smart payments •  Intelligent public transit •  Smart grid •  Video surveillance •  Smart parking •  Disaster response •  In-patient monitoring •  Telework •  BYOD •  Connected learning •  Travel avoidance Increased Revenue and Compliance Employee Productivity Enhanced Security Improved Asset Use Energy Optimization Citizen and Employee Experience New Revenue Streams Lower Costs
  25. 25. © 2014 Cisco and/or its affiliates. All rights reserved. 25© 2014 Cisco and/or its affiliates. All rights reserved. 25
  26. 26. © 2014 Cisco and/or its affiliates. All rights reserved. 26 •  greenfield (mainly just for IoT use cases) •  brownfield (most of the cases IoT as an extension of the existing IT infrastructure)
  27. 27. © 2014 Cisco and/or its affiliates. All rights reserved. 27 Creating the agility to gain insights and use intelligence to improve predictions Dealing with infrastructure complexity Proactively dealing with security threats as connectedness increases
  28. 28. © 2014 Cisco and/or its affiliates. All rights reserved. 28© 2014 Cisco and/or its affiliates. All rights reserved. 28
  29. 29. © 2014 Cisco and/or its affiliates. All rights reserved. 29 Mobile Cloud New Class of Apps Big Data and Analytics IoT Internet of Everything AgileHyper-Aware Predictive Infrastructure Simplification Holistic Security Build Software-Based Agility Functions Easy To Adopt
  30. 30. © 2014 Cisco and/or its affiliates. All rights reserved. 30 Achievable by…1 Simplify the Infrastructure Next-Generation IT Programmability Opening Up Your Infrastructure Orchestration Automating and Orchestrating Across All Infrastructure Virtualization Crossing Enterprise, Cloud, and Service Providers’ Boundaries
  31. 31. © 2014 Cisco and/or its affiliates. All rights reserved. 31 Achievable by…2 Build Software-Based Agility Functions Next-Generation IT Application Centricity Enabling Application- Centric Infrastructure Analytics Optimizing Infrastructure and Extracting Unique Insights
  32. 32. © 2014 Cisco and/or its affiliates. All rights reserved. 32 Achievable by…3 Address Security Holistically Next-Generation IT Automation Dynamically Defend and Remedy Threats Visibility Increase Visibility Across Infrastructure and Users
  33. 33. © 2014 Cisco and/or its affiliates. All rights reserved. 33 ADAPTIVE SECURITY PREDICTIVE PERFORMANCE ANALYSIS ANOMALY DETECTION LEARNING INFRASTRUCTURESIoT ENVIRONMENT PARAMETERS DATA OPTIMAL PERFORMANCE OBSERVEDHIDDEN SENSORS, CAMERAS, CARS, WEARABLE SENSORS, TRAFFIC LIGHTS, COMPUTERS, SMART METERS MODEL LEARN ADJUST
  34. 34. © 2014 Cisco and/or its affiliates. All rights reserved. 34 IP Connectivity ….. PLC 220 MHz Wi-Hart 800 Mhz Train Control Street Parking Environmental Monitoring Electric Metering Domain Specific Applications Domain Specific And/or Proprietary Devices and Protocols
  35. 35. © 2014 Cisco and/or its affiliates. All rights reserved. 35 IPv6/IPv4 UDP/TCP IEEE 802.15.4e MAC enhancements IPv6 RPL Web Services, EXI, SOAP, RestFul,HTTPS/CoAP • Open Standards – at all levels to ensure interoperability and reduce technology risk • Future proofing – common application layer services over various wired/wireless communication technologies 802.1x / EAP-TLS & IEEE 802.11i based Access Control Physical Layer IEEE 802.15.4 2.4GHz, 915, 868MHz DSSS, FSK, OFDM IEEE 1901.2 NB-PLC OFDM IEEE 802.11 Wi-Fi 2.4, 5 GHz, Sub-GHz IEEE 802.3 Ethernet UTP, FO 2G, 3G, LTE Cellular IEEE 802.16 WiMAX 1.x, 3.xGHz Data Link Layer IEEE 802.15.4 including FHSS IEEE 1901.2 802.15.4 frame format IEEE 802.11 Wi-Fi IEEE 802.3 Ethernet 2G, 3G, LTE Cellular IEEE 802.16 WiMAX 6LoWPAN (RFC 6282) IPv6 over Ethernet (RFC 2464) IPv6 over PPP (RFC 5072) IP or Ethernet Convergence SubL. Network Layer Transport Layer Application Layer Addressing, Routing, Multicast, QoS, Security Security (DTLS/TLS) DNS, NTP, IPfix/Netflow, SSH RADIUS, AAA, LDAP, SNMP,… (RFC 6272 IP in Smart Grid) Metering IEC 61968 CIM, ANSI C12.22, DLMS/COSEM,… SCADA IEC 61850, 60870 DNP3/IP, Modbus/TCP,… LLC M A C Mgmt
  36. 36. © 2014 Cisco and/or its affiliates. All rights reserved. 36 Traditional Computing Model (Terminal/Mainframe, Client-Server, Web) Assumes In!nite, Bandwidth, 0 Delay Data Center/ Cloud Endpoint IoT Computing Model Data Center/ Cloud Device Fog Assumes Limited Bandwidth, Variable Delay, and Intermittent Connectivity Latency Resiliency Security Data Grows Faster Than Bandwidth Legacy Systems Integration Fog is the distributed platform where the Internet meets the physical world
  37. 37. © 2014 Cisco and/or its affiliates. All rights reserved. 37 City Infrastructure Synchronize Signals for Emergency Vehicles Improve Congestion Management … and Can Save Lives
  38. 38. © 2014 Cisco and/or its affiliates. All rights reserved. 38 Railway Systems Immediate Response to Equipment Failure Real-time Health Status of Trains New Passenger Amenities and ServicesREPLACE BEARINGS CAR 07
  39. 39. © 2014 Cisco and/or its affiliates. All rights reserved. 39 Railway Systems Immediate Response to Equipment Failure Real-time Health Status of Trains New Passenger Amenities and Services
  40. 40. © 2014 Cisco and/or its affiliates. All rights reserved. 40 1 2 3 4 5 1
  41. 41. © 2014 Cisco and/or its affiliates. All rights reserved. 41 1 2 1 3 4 5
  42. 42. © 2014 Cisco and/or its affiliates. All rights reserved. 42 6 5 4 3 2 1
  43. 43. © 2014 Cisco and/or its affiliates. All rights reserved. 43 DOUBLE PASSENGER CAPACITY 1-2% FUEL SAVINGS
  44. 44. © 2014 Cisco and/or its affiliates. All rights reserved. 44 IMPROVE PASSANGER EXPERIENCE EASY TO DEVELOP NEW APPLICATION IN HOUSE
  45. 45. © 2014 Cisco and/or its affiliates. All rights reserved. 4545© 2014 Cisco and/or its affiliates. All rights reserved.
  46. 46. © 2014 Cisco and/or its affiliates. All rights reserved. 46 What Is The Platform I Should Build? What Types of IoT Partners Can Help? What Infrastructure Do I Need to Build? What Are My Killer Apps? But don’t forget…
  47. 47. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 47 Imagine what is possible!
  48. 48. © 2014 Cisco and/or its affiliates. All rights reserved. 48 Thank you. @rafaelmaranon
  49. 49. © 2014 Cisco and/or its affiliates. All rights reserved. 49 •  Thank you! •  Please complete the post-event survey •  Join us for upcoming webinars: Register: www.cisco.com/go/techadvantage Follow us @GetYourBuildOn
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