Welcome to the
Get Web Smart Seminar
Search Advertising with Google AdWords
Introductions
My Name is… Kelsi Guidry, founder of MyWants
and MediaWants.
Personal & Business Services Media & Marketing ...
What is it? How Do I use It?
- Google Search Facts
- Basic Concepts
- Setting a Budget
- Settings
- Campaigns
- Ad Groups
...
Google Search Facts
• About 12.9 Billion
Monthly searches
• Position 1 gets 33% of
traffic
• 6% traffic or 774M Click
on a...
Basic Concepts
• Keywords
• CPC (Cost Per Click)
• Auction
• Quality Score
• Rank
• Search Results
Setting a Budget
• Create a Budget
• Split into Daily Budget
• Typical Budget
Maintenance Fees
– $80 + 15%
• CPC based on ...
Campaign & Settings
• Give a campaign name
• Search & display only
• Off partner networks
• All devices
• Location and Geo...
Creating and Maintaining
Ad Groups
• 1 to 100’s of Ad Groups
• 1 Ad Group per product
is best
• Default Max CPC should
be ...
Keywords and AdText
• Keywords based on single
product ad group
• 50 max keywords
• Run 2 Ad, split testing
– Always tryin...
Google AdWords Conclusion
• Great tool to reach target
audience
• Customers actively
searching for related
content
• Any b...
The End!
Keep in Touch!
Kelsi Guidry
www.LetsGetWebSmart.com
Feel free to connect with me on LinkedIn
Linkedin.com/in/kels...
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Search Advertising with Google Adwords

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Learn the basics of Google Adwords to take advantage of search advertising

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  • This presentation is really useful for improve ur skill and basics of Google Adwords. for more improve and get Google Adwords coupon code so visit www . freevouch . com and Take a free Google Adwords UK country coupon code 6GA6T-C6LUG-XNAF
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Search Advertising with Google Adwords

  1. 1. Welcome to the Get Web Smart Seminar Search Advertising with Google AdWords
  2. 2. Introductions My Name is… Kelsi Guidry, founder of MyWants and MediaWants. Personal & Business Services Media & Marketing Services Find Out More About My Companies at MyWantsInc.com | MediaWants.com
  3. 3. What is it? How Do I use It? - Google Search Facts - Basic Concepts - Setting a Budget - Settings - Campaigns - Ad Groups - Keywords - Ad Text
  4. 4. Google Search Facts • About 12.9 Billion Monthly searches • Position 1 gets 33% of traffic • 6% traffic or 774M Click on ads • Older Females tend to click on Ads more
  5. 5. Basic Concepts • Keywords • CPC (Cost Per Click) • Auction • Quality Score • Rank • Search Results
  6. 6. Setting a Budget • Create a Budget • Split into Daily Budget • Typical Budget Maintenance Fees – $80 + 15% • CPC based on second bidder amount
  7. 7. Campaign & Settings • Give a campaign name • Search & display only • Off partner networks • All devices • Location and Geo Targeting • Language • Daily budget – Said to be best at $10/day • Manual budget • Time scheduling
  8. 8. Creating and Maintaining Ad Groups • 1 to 100’s of Ad Groups • 1 Ad Group per product is best • Default Max CPC should be $0.01 • Max CPC within keywords, $1.00 Ex
  9. 9. Keywords and AdText • Keywords based on single product ad group • 50 max keywords • Run 2 Ad, split testing – Always trying to beat best ad • Keyword in heading, description and display url • Benefit, call to action in description, phone #
  10. 10. Google AdWords Conclusion • Great tool to reach target audience • Customers actively searching for related content • Any budget range • ONLY pay when ad clicked • Any Questions?
  11. 11. The End! Keep in Touch! Kelsi Guidry www.LetsGetWebSmart.com Feel free to connect with me on LinkedIn Linkedin.com/in/kelsiguidry/
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