This was the question the Holmes Report and creativity experts Now Go Create set out to answer through the ﬁrst in-depth study of creativity within the public relations industry.
The report, sponsored by Ketchum, polled 650 people from more than 35 countries across the world, helping us uncover some fascinating ﬁndings about the state of creativity in PR.
Respondents came from agency and in-house, and from a range of industries and sectors, covering consumer, corporate, healthcare, technology, digital and public affairs practices. They answered a variety of questions during the two months the study ran during the summer of 2012, focusing on attitudes towards creativity; tools and skills; opportunities and challenges; and suggestions and advice.
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