• Save
Pictures of store interior and exterior 09
Upcoming SlideShare
Loading in...5
×
 

Pictures of store interior and exterior 09

on

  • 1,723 views

Chapter 2 Pictures of store interior and exterior 09

Chapter 2 Pictures of store interior and exterior 09

Statistics

Views

Total Views
1,723
Views on SlideShare
1,383
Embed Views
340

Actions

Likes
3
Downloads
0
Comments
0

2 Embeds 340

http://misterchua.com 309
http://www.misterchua.com 31

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Pictures of store interior and exterior 09 Pictures of store interior and exterior 09 Presentation Transcript

  • CHAPTER 2 THE RETAIL INDUSTRY
    • STORE IMAGE
    • EXTERIOR OF STORE
    • INTERIOR OF STORE
    • STORE LAYOUT
    CHAPTER 2 THE RETAIL INDUSTRY
  • CHAPTER 2 THE RETAIL INDUSTRY
    • STORE IMAGE
    • Is the overall impression that customers have of the store . Generally use terms such as ‘funky’, ‘cool’, ‘value for money’, ‘trendy’, ‘exciting’, ‘reliable’ and ‘clean’ to describe a store image
  • CHAPTER 2 THE RETAIL INDUSTRY
    • STORE IMAGE
    • Store layout
    • Presentation of merchandise
    • Store design
    • Lighting
    • Product selection
    • Customer service
    • Product price
    • Fixtures
    View slide
  • CHAPTER 2 THE RETAIL INDUSTRY
    • STORE DESIGN
    • Refers to the appearance of the store . It is the most important element to consider when making a store look attractive.
    View slide
  • CHAPTER 2 THE RETAIL INDUSTRY
    • Interior of the store
    • The ceiling
    • The flooring
    • entrance
  • CHAPTER 2 THE RETAIL INDUSTRY
    • Exterior of the store
    • Display window
    • Store signage
    • The walls
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •