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Chapter 7 presenting the product and product knowledge
Chapter 7 presenting the product and product knowledge
Chapter 7 presenting the product and product knowledge
Chapter 7 presenting the product and product knowledge
Chapter 7 presenting the product and product knowledge
Chapter 7 presenting the product and product knowledge
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Chapter 7 presenting the product and product knowledge

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Transcript

  • 1. Chapter 7 Techniques for Effective Product Presentation Product knowledge
  • 2. Presenting the product • Why is it important for us to know how to present the product to customers?
  • 3. Presenting the product 1. Important step in the selling process 2. Let us show the product to customers and tell them how it can benefit them. 3. Customers may buy if they understand the product better. http://www.akihabaranews.com/en/news_pics/13476/Hello_Kitty_1.jpg
  • 4. Presenting the product http://www.totalmerchandise.co.uk/ www.7gadgets.com http://www.unlawyer.net http://www.3dawards.org
  • 5. Techniques for effective product presentation Tell the customers about the unique features and benefits of the product Demonstrate how to use the product and if possible, let the customers hold it or use it. Listen to the customers’ queries and provide answers to their queries Use words such as ‘comfortable’, ‘interesting’ or ‘attractive’ to describe the features of the product If necessary, repeat the product’s features and benefits several times, especially if customers have expressed their need for them. Hold the product carefully and with pride. This shows that we are proud of the product 1 2 3 45 6
  • 6. Techniques for effective product presentation Tell the customers about the unique features and benefits of the product Demonstrate how to use the product and if possible, let the customers hold it or use it. Listen to the customers’ queries and provide answers to their queries Use words such as ‘comfortable’, ‘interesting’ or ‘attractive’ to describe the features of the product If necessary, repeat the product’s features and benefits several times, especially if customers have expressed their need for them. Hold the product carefully and with pride. This shows that we are proud of the product 1 2 3 45 6

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