Chapter 6 survey

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Chapter 6 survey

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Chapter 6 survey

  1. 1. Chapter 6 Survey
  2. 2. Market survey methods <ul><li>Observations </li></ul><ul><li>Personal survey </li></ul><ul><li>Telephone survey </li></ul><ul><li>Internet survey </li></ul><ul><li>Postal survey </li></ul>
  3. 3. Observation survey we can collect data by observing how customers behave in a place or when they buy certain products and services.
  4. 4. Observation survey <ul><li>What to look for? </li></ul><ul><li>Movement of customers through store </li></ul><ul><li>Amount of time customers spend in the store and in each section. </li></ul><ul><li>Items customers look, see, touch. </li></ul>
  5. 5. Observation survey <ul><li>How to do it? </li></ul><ul><li>Stand near the entrance of the retail store at the stated time </li></ul><ul><li>Use hand tally counter to count the number of customers entering </li></ul><ul><li>Record down the number. </li></ul>
  6. 6. Personal Survey <ul><li>How to do it? </li></ul><ul><li>Meet face to face with respondents and ask them questions. (using a set of questionnaires) </li></ul><ul><li>RESPONDENT: This is a person who is willing to answer a survey or questionnaire. </li></ul>
  7. 7. Personal Survey <ul><li>Meet face to face with respondents and ask them questions. (using a set of questionnaires) </li></ul>
  8. 8. Personal Survey <ul><li>How to do it? </li></ul><ul><li>Approach the respondent </li></ul><ul><li>Introduce yourself </li></ul><ul><li>Explain the purpose </li></ul><ul><li>Ask the respondent if he or she is willing to answer the questions </li></ul><ul><li>Read the questions to respondent </li></ul>
  9. 9. Personal Survey <ul><li>6. Record the responses of the respondent </li></ul><ul><li>Thank the respondent at the end of the survey </li></ul>

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