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Chapter 6 survey

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Chapter 6 survey

Chapter 6 survey

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Chapter 6 survey Chapter 6 survey Presentation Transcript

  • Chapter 6 Survey
  • Market survey methods
    • Observations
    • Personal survey
    • Telephone survey
    • Internet survey
    • Postal survey
  • Observation survey we can collect data by observing how customers behave in a place or when they buy certain products and services.
  • Observation survey
    • What to look for?
    • Movement of customers through store
    • Amount of time customers spend in the store and in each section.
    • Items customers look, see, touch.
  • Observation survey
    • How to do it?
    • Stand near the entrance of the retail store at the stated time
    • Use hand tally counter to count the number of customers entering
    • Record down the number.
  • Personal Survey
    • How to do it?
    • Meet face to face with respondents and ask them questions. (using a set of questionnaires)
    • RESPONDENT: This is a person who is willing to answer a survey or questionnaire.
  • Personal Survey
    • Meet face to face with respondents and ask them questions. (using a set of questionnaires)
  • Personal Survey
    • How to do it?
    • Approach the respondent
    • Introduce yourself
    • Explain the purpose
    • Ask the respondent if he or she is willing to answer the questions
    • Read the questions to respondent
  • Personal Survey
    • 6. Record the responses of the respondent
    • Thank the respondent at the end of the survey