Chapter 6 planning and promotion (advertising)

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Chapter 6 planning and promotion (advertisement)

Chapter 6 planning and promotion (advertisement)

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  • 1. Chapter 6 Planning and promotion (Part 2) Advertising
  • 2. Advertising and Sales Promotion techniques The right promotion techniques can be used to attract target customers to buy our products
  • 3. Advertising Techniques
    • Television advertising
    • Print advertising
    • Radio advertising
    • Cinema advertising
    • Outdoor advertising
  • 4. Television Advertising - Can reach large audiences - Almost every household in Singapore has a television set - Watching television is one of favourite past time - Television combine advertising uses a combination of sound picture and animation to attract viewers
  • 5. Print Advertising
    • Includes advertising in newspaper, magazines and brochure.
    • Uses colourful pictures, photographs of celebritieis, taglines and slogan.
  • 6. Radio Advertising
    • People listen to radio in the office, at home, in cars, on buses and on trains.
    • Advertising on radio is a cheap medium to use to reach a very large number of target listeners.
    • uses voice, sound effects and music to attract the attention of listeners.
  • 7. Cinema Advertising
    • Watching movie is a favourite past time of many young people and families.
    • Uses sound, pictures and animation to reach movie-going target customers.
  • 8. Outdoor Advertising
    • enables the target audience to see the advertisements many times, over and over again.
    • Placed in location where there is a lot of human traffic especially along highway.
    • Uses billboards, outdoor posters, banners, bus posters and sticker advertising in train cabins and on bus panels.