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Chapter 6 planning and promotion (advertising)
 

Chapter 6 planning and promotion (advertising)

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Chapter 6 planning and promotion (advertisement)

Chapter 6 planning and promotion (advertisement)

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    Chapter 6 planning and promotion (advertising) Chapter 6 planning and promotion (advertising) Presentation Transcript

    • Chapter 6 Planning and promotion (Part 2) Advertising
    • Advertising and Sales Promotion techniques The right promotion techniques can be used to attract target customers to buy our products
    • Advertising Techniques
      • Television advertising
      • Print advertising
      • Radio advertising
      • Cinema advertising
      • Outdoor advertising
    • Television Advertising - Can reach large audiences - Almost every household in Singapore has a television set - Watching television is one of favourite past time - Television combine advertising uses a combination of sound picture and animation to attract viewers
    • Print Advertising
      • Includes advertising in newspaper, magazines and brochure.
      • Uses colourful pictures, photographs of celebritieis, taglines and slogan.
    • Radio Advertising
      • People listen to radio in the office, at home, in cars, on buses and on trains.
      • Advertising on radio is a cheap medium to use to reach a very large number of target listeners.
      • uses voice, sound effects and music to attract the attention of listeners.
    • Cinema Advertising
      • Watching movie is a favourite past time of many young people and families.
      • Uses sound, pictures and animation to reach movie-going target customers.
    • Outdoor Advertising
      • enables the target audience to see the advertisements many times, over and over again.
      • Placed in location where there is a lot of human traffic especially along highway.
      • Uses billboards, outdoor posters, banners, bus posters and sticker advertising in train cabins and on bus panels.