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Chapter 2 retailing jc

Chapter 2 retailing jc

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  • 1. What is Retailing? Explain in your own words
  • 2.
    • Sell products and services to customers
  • 3. Retailing Activities
    • Buying the product from WHOLESALERS
    • Pricing the product
    • Keeping store in good condition
    • Displaying the products
    • Employing sales assistants
    • Provide product information to customers
    • Provide after sales service
  • 4. Who are wholesalers? Wholesalers Retailer #1 Retailer #2 Retailer #3 customers customers customers customers customers customers customers
  • 5. Retailing Methods –
    • Telephone
    • Internet
    • Retail Store
    • Direct Mail
    • Vending Machine
  • 6. Retailing Method –
    • Telephone
  • 7. Retailing Method –
    • Internet
  • 8. Retailing Method –
    • Retail Store
  • 9. Retailing Method –
    • Direct Mail
  • 10. Retailing Method –
    • Vending Machine
  • 11.
    • What product you want to sell?
    What are your retailing methods? Who are your target customers?
  • 12. PRODUCT/IMAGE Wholesalers Retailing Methods