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Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
Easy yatra presentation
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Easy yatra presentation

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  • 1. BUSINESS PLAN Swapnil07/07/13 1
  • 2. 0. Concept ? 2 4min 40 s 4 min 40 s Nepal on time Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 3. 1. Background 3 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 4. 1. Background – Internet research4 49% people not fully satisfied ! 2012 survey 93 872 Pax/day during peak hours 12 697 Public transport fleet in Kathmandu Valley 30.5 % People waiting for longer than 10 minutes during morning peak hour Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 5. 5  Insert video of survey 1 .Background – Local customer validation 1/2 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 6. 6  76% locals not satisfied with their transportation system  93% face problem having to wait for their vehicle  83% willing to use Easy Yatra service  Most of the locals would pay 2-3 rupees per sms 1. Background – Local customer validation 2/2 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 7. 7 1. Background – International customer validation International survey on apps with same concept The RATP app, for Paris public transportation « Simply awesome! A must download! » RATP lite (Paris, France) « A great app that really help me in my trip. Good work. » PDX Bus (Portland, Oregon) « Great app, I use it everyday! » OneBusAway (Seattle, US) Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 8. 1. Customer validation sum-up 8 A local demand from Nepali people for a global success local demand global successconcept Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 9. 2. Service offered by Easy Yatra 1/29 SMS Service Android App Real time arrival and schedule information for public transit vehicle operated in Kathmandu Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 10. 10 2. Service offered by Easy Yatra 2/2 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 11. 3. Potential Clients of Easy Yatra  Transport Companies like Micro buses, Safa Tempos, Taxi, Long route buses  Courier Delivery Service  Ambulance Services  Fire brigade  Freight Services  Private companies - Supermarkets, INGOs  School Buses 11 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 12. 3. Customers’benefits  Tracking of their bus  Statistics on traffic  Increase in number of passengers  Better customer service 12 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 13. Young College Students Unemployed /Housewife/House Husbands Mobile User Sedenta ry Nomade Non Mobile User Young Professionals Middle Level ProfessionalsSchool Students Elderly People/ Retiree Children Easy Yatra End Users 4. End Users of Easy Yatra 13 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 14. 4. End Users’ benefits  Cheap service  Real time information Allowing customers to :  Optimize their time  Travel with more serenity 14 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 15. 5. SWOT Analysis 15 S O W T Strengths Weakness es Opportunities Threats - New idea in Nepal - Maintain GPS connectivity - Lapstime in receiving SMS - Lack of professional experience - Huge investment cost - Unsatisfied clients with KTM public transport -Proved to be successful in other countries - No competitor - Enthusiastic team of young entrepreneurs - Deep understanding of the problem - Flexible mind-oriented people Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 16. 6. How we make money? SMS Service Provider Pay Rs 2.5 /sms Pay Rs 0.55 /sms Pay Rs 15000 /year for API Charges /month /contract Additional possible income •Non Refundable Registration Fee of NRs 10K• Advertisement from local shops 16 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha • Refundable deposit
  • 17. 6. Cost Description NRs 1 Startup Cost 7.5 Lakh 2 Operation Cost 0.95 Lakh/month Assumption: • Company with at least 10 vehicles 17 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 18. 7. Target Startup Client Sajha Current situation: 16 buses 54 seats each 2 routes 18 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 19. 7. Revenue Stream for Startup Client – Sajha Bus (16 nos) Description NRs 1 Startup Cost 8 Lakh Description NRs 1 Refundable Deposit 2.5 Lakh 2 Registration Fee 0 3 Monthly Fee 0.30 Lakh/Month 19 8 instead of 7.5 because more buses Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 20. -200000.00 0.00 200000.00 400000.00 600000.00 800000.00 1000000.00 1200000.00 Month1 Month2 Month3 Month4 Month5 Month6 Month7 Month8 Month9 Month10 Month11 Month12 Month13 Month14 Month15 Month16 Month17 Month18 Month19 Month20 Month21 Month22 Month23 Month24 Month25 Month26 Investment Cost Revenue 7. Worst case Scenario for Sajha bus 20 Breakeven Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 21. - 100,000.00 200,000.00 300,000.00 400,000.00 500,000.00 600,000.00 700,000.00 800,000.00 900,000.00 Revenue Investment Cost Advertisement Advertisement+SMS 7. Best case Scenario for Sajha bus 21 Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
  • 22. Thank you!  Thanks to the Startup Weekend Kathmandu team for the wonderful organization of the event  Thanks to our coaches and mentors for their insightful comments and encouragements  And special thanks to all the participant of the weekend for their joy, enthusiasm and creativity! 22
  • 23. Thank you for listening 23 Feel free to contact us: sudip@phunka.com And visit our website: www.easyyatra.co

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