Making Dollars And Sense From Social Media Marketing

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    9 Favorites

    Making Dollars And Sense From Social Media Marketing - Presentation Transcript

    1. Copyright 2009 David Carleton
    2. David Carleton President Street Smart Sales and Marketing San Diego, CA • 858-442-3131 David@StreetSmartSalesAndMarketing.com Copyright 2009 David Carleton
    3. Web 1.0? There was never really a Web 1.0, but if there was it would be described as webmasters building websites to provide information and content to consumers Copyright 2009 David Carleton
    4. What is Web 2.0 and Social Media Marketing? Social media marketing is a method of promoting your brand, product, service or company by making your presences known via a variety of social media networks Social media marketing is not designed to get you immediate business so much as it gives you a vehicle to give you much more visibility with your target market which can then lead to more sales Copyright 2009 David Carleton
    5. Key Concepts of Social Media Marketing Audience driven - anyone can post, add or write content The ability to share content or comment on other people’s content quickly and easily Tagging content for easy finding in the future or for others Users have the ability to take advantage of the experiences of others to gain knowledge Copyright 2009 David Carleton
    6. Traditional Company to Consumer Communication Copyright 2009 David Carleton
    7. Web 2.0 Breaks Down Barriers Between Marketers and Consumer Communication is Now a Two Way Street Copyright 2009 David Carleton
    8. Why is Social Media Marketing Important? SMM has the ability to leverage all your other marketing efforts AND is much more viral than traditional forms of marketing Copyright 2009 David Carleton
    9. Benefits of SMM • Improve customer and prospect relationships • Market research through user interactions • Increase brand awareness • Ability to obtain insight into markets and competitive awareness • New distribution channels arise • Information gained can help you create, modify or improve existing products and services Copyright 2009 David Carleton
    10. Benefits of SMM • Gain insight into a specific community/group of people through direct participation and dialog and reading the comments of discussions • The ability to educate and provide free information to current and prospects, clients and fans • Driving traffic to your website via link building to improve your search engine rankings Copyright 2009 David Carleton
    11. Benefits of SMM Gauging Consumer Reactions Getting Product Feedback That Was Then – Paying for Focus Groups Pay ‘em, feed ‘em and ask ‘em questions for 60 minutes Copyright 2009 David Carleton
    12. Benefits of SMM Gauging Consumer Reactions Getting Product Feedback This is Now - Participating in and Joining Groups Social Networking lets you enter the minds of your target market - answer questions - get feedback - build relationships - discover wants, needs and motivations All in a very causal, comfortable and non- contrived atmosphere at almost no cost. Copyright 2009 David Carleton
    13. 9 Different Categories of SMM Social networking Business networking Social bookmarking Content voting News aggregation Directories Video sharing Photo sharing Blogs Copyright 2009 David Carleton
    14. Social Networking These sites let you share your experiences, comments, photos, videos, personal interests and preferences, etc. Copyright 2009 David Carleton
    15. Social Networking Focuses on building online communities of people who share common interests, ideas and activities that are interactive Users usually create profiles that provide such info as age, gender, special interests, photos, occupation, leisure activities all found in the “about me section” Social networkers are encouraged to seek out and find friends they already know as well as make new ones. Depending on the site, these are referred to as friends, fans or followers. Copyright 2009 David Carleton
    16. Business Networking Provides a forum/vehicle where business people can connect with each other for the purposes of asking questions, networking, jobs, contacts, etc. to create and develop connections to help one another. Personal profiles are created like social networking, but resumes, background, recommendations and website links are shown and sold Copyright 2009 David Carleton
    17. Social Bookmarking A method for Internet users to store, organize, search and manage bookmarks of pages they find helpful, useful and will probably return to. This allows users to create content-specific directories. Sending an e-mail to someone telling them to check out a website is a crude form of social bookmarking Copyright 2009 David Carleton
    18. Social Bookmarking Definition – tagging a website and saving it for later – like favorites on your desktop but instead of saving it to your web browser, you are saving it to the web and because your favorites are online, you can share them with others. As the creator of the bookmark, the user assigns tags or keywords that they think is appropriate to each site and one that would make it easier for others users to search & find as well. To get started with SB requires that you simply register with a SB site and create a profile. Copyright 2009 David Carleton
    19. Content “Voting” Readers who find your sites, read your articles or press releases spontaneously vote – recommend that others with similar interest read it too. The more times you are voted, the more the visibility of the article becomes. The community votes the stories up or down. The more votes you get the more your site/link is clicked on Copyright 2009 David Carleton
    20. News Aggregation News hubs where information is collected from such areas as blogs and forums Copyright 2009 David Carleton
    21. Directories Open content and maintained by online volunteers Copyright 2009 David Carleton
    22. Video Sharing Very popular with the potential to become very viral Copyright 2009 David Carleton
    23. Photo Sharing Copyright 2009 David Carleton
    24. Blogging Definition: From "Web log." A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Copyright 2009 David Carleton
    25. Micro-Blogging MB is a form of multimedia blogging that allows users to send brief text updates (say, 140 characters or fewer) or micromedia such as photos or audio clips and publish them. The content of a micro-blog differs from a traditional blog in that it is typically more topical, smaller in aggregate file size (e.g. text, audio or video). Many micro-blogs provide this short commentary on a person-to- person level, or share news about a company's products and services. Copyright 2009 David Carleton
    26. Is SMM Right for Me and My Company? Ask Yourself These Questions What am I trying to accomplish with SMM? How much time, money & resources would I have to devote to SMM? What happens if we do nothing? How will we measure our success? Will my sales go up? How are we going to handle negative comments? Where should I concentrate my time? What are my next steps? Copyright 2009 David Carleton
    27. 8 Easy Ways to Get Started Today! 1. Create a blog 2. Visit other blogs and forums and leave comments 3. Answers questions – Yahoo answers, Google answers, LinkedIn 4. Upload videos – YouTube 5. Share pictures 6. Join groups 7. Participate in social bookmarking 8. Create a LinkedIn, Facebook and Twitter account Copyright 2009 David Carleton
    28. Attention: Business Owners, Marketing Directors, Sales Managers, Speakers, Trainers, Entrepreneurs, Consultants and other Business Professionals A Step-by-Step Video "Crash Course" on How to Become a Social Media Master Regardless of Your Background, Education or Experience Level 14 Experts, Authors and Speakers Reveal Their Secrets on How to Harness the Power of Social Networking to Drive More Traffic, Generate More Leads, Get More Referrals and Increase Your Sales! To Learn More, Go To… www.TheMastersOfSocialMedia.com Copyright 2009 David Carleton

    + Street Smart Sales And MarketingStreet Smart Sales And Marketing, 4 months ago

    custom

    817 views, 9 favs, 2 embeds more stats

    What is social media marketing and how can it help more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 817
      • 811 on SlideShare
      • 6 from embeds
    • Comments 0
    • Favorites 9
    • Downloads 99
    Most viewed embeds
    • 5 views on http://shazisblog.blogspot.com
    • 1 views on http://www.slideshare.net

    more

    All embeds
    • 5 views on http://shazisblog.blogspot.com
    • 1 views on http://www.slideshare.net

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories