Making Dollars And Sense From Social Media Marketing

What is Web 2.0 and Social Media Marketing? Social media marketing is a method of promoting your brand, product, service or company by making your presences known via a variety of social media networks Social media marketing is not designed to get you immediate business so much as it gives you a vehicle to give you much more visibility with your target market which can then lead to more sales Copyright 2009 David Carleton

Key Concepts of Social Media Marketing Audience driven - anyone can post, add or write content The ability to share content or comment on other people’s content quickly and easily Tagging content for easy finding in the future or for others Users have the ability to take advantage of the experiences of others to gain knowledge Copyright 2009 David Carleton

Benefits of SMM • Improve customer and prospect relationships • Market research through user interactions • Increase brand awareness • Ability to obtain insight into markets and competitive awareness • New distribution channels arise • Information gained can help you create, modify or improve existing products and services Copyright 2009 David Carleton

Benefits of SMM • Gain insight into a specific community/group of people through direct participation and dialog and reading the comments of discussions • The ability to educate and provide free information to current and prospects, clients and fans • Driving traffic to your website via link building to improve your search engine rankings Copyright 2009 David Carleton

Benefits of SMM Gauging Consumer Reactions Getting Product Feedback This is Now - Participating in and Joining Groups Social Networking lets you enter the minds of your target market - answer questions - get feedback - build relationships - discover wants, needs and motivations All in a very causal, comfortable and non- contrived atmosphere at almost no cost. Copyright 2009 David Carleton

Social Networking Focuses on building online communities of people who share common interests, ideas and activities that are interactive Users usually create profiles that provide such info as age, gender, special interests, photos, occupation, leisure activities all found in the “about me section” Social networkers are encouraged to seek out and find friends they already know as well as make new ones. Depending on the site, these are referred to as friends, fans or followers. Copyright 2009 David Carleton

Business Networking Provides a forum/vehicle where business people can connect with each other for the purposes of asking questions, networking, jobs, contacts, etc. to create and develop connections to help one another. Personal profiles are created like social networking, but resumes, background, recommendations and website links are shown and sold Copyright 2009 David Carleton

Social Bookmarking A method for Internet users to store, organize, search and manage bookmarks of pages they find helpful, useful and will probably return to. This allows users to create content-specific directories. Sending an e-mail to someone telling them to check out a website is a crude form of social bookmarking Copyright 2009 David Carleton

Social Bookmarking Definition – tagging a website and saving it for later – like favorites on your desktop but instead of saving it to your web browser, you are saving it to the web and because your favorites are online, you can share them with others. As the creator of the bookmark, the user assigns tags or keywords that they think is appropriate to each site and one that would make it easier for others users to search & find as well. To get started with SB requires that you simply register with a SB site and create a profile. Copyright 2009 David Carleton

Content “Voting” Readers who find your sites, read your articles or press releases spontaneously vote – recommend that others with similar interest read it too. The more times you are voted, the more the visibility of the article becomes. The community votes the stories up or down. The more votes you get the more your site/link is clicked on Copyright 2009 David Carleton

Blogging Definition: From "Web log." A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Copyright 2009 David Carleton

Micro-Blogging MB is a form of multimedia blogging that allows users to send brief text updates (say, 140 characters or fewer) or micromedia such as photos or audio clips and publish them. The content of a micro-blog differs from a traditional blog in that it is typically more topical, smaller in aggregate file size (e.g. text, audio or video). Many micro-blogs provide this short commentary on a person-to- person level, or share news about a company's products and services. Copyright 2009 David Carleton

Is SMM Right for Me and My Company? Ask Yourself These Questions What am I trying to accomplish with SMM? How much time, money & resources would I have to devote to SMM? What happens if we do nothing? How will we measure our success? Will my sales go up? How are we going to handle negative comments? Where should I concentrate my time? What are my next steps? Copyright 2009 David Carleton

8 Easy Ways to Get Started Today! 1. Create a blog 2. Visit other blogs and forums and leave comments 3. Answers questions – Yahoo answers, Google answers, LinkedIn 4. Upload videos – YouTube 5. Share pictures 6. Join groups 7. Participate in social bookmarking 8. Create a LinkedIn, Facebook and Twitter account Copyright 2009 David Carleton

Attention: Business Owners, Marketing Directors, Sales Managers, Speakers, Trainers, Entrepreneurs, Consultants and other Business Professionals A Step-by-Step Video "Crash Course" on How to Become a Social Media Master Regardless of Your Background, Education or Experience Level 14 Experts, Authors and Speakers Reveal Their Secrets on How to Harness the Power of Social Networking to Drive More Traffic, Generate More Leads, Get More Referrals and Increase Your Sales! To Learn More, Go To… www.TheMastersOfSocialMedia.com Copyright 2009 David Carleton

Making Dollars And Sense From Social Media Marketing

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