Agenda• Mobile explosion stats• Definitions•
About Socialize• Where do you want to go? • How to leverage the mobile channel • Changing company culture to embrace social (@amandacross17) • Best practices to empower users (@ruchitarathi) • Recommendations to ‘clueless management’ (@maxwellhoffmann) • How to help users who don’t know what to look for (@kitcomgenesis) • How to address “too much noise” (@contentrulesinc) • The evolution of your role as content strategists
Android Market Share rose from
1.6% to 9.6% in one year (mid 2010) There are 4.6 Billion cell phones worldwideMobile broadband subs increased 600MM to 1 Billion in 2010 90% of US households have a cell phone Smartphone sales to overtake feature phone sales in 2011 Age 18-24 has 96% wireless penetration By 2014 data traffic expected to increase by 4,000%
The Mobile Pyramid Rich Experience.
Narrow Distribution Typically limited to smartphones (iPhone, Android, Palm). Utilizes phone’s features like GPS, accelerometer, addressFunctionality (richness of experience) book, offline access. Great for gaming, social Apps networking, augmented reality and other rich applications. Experience Limited by Browser (some better than others). Wide Distribution Mobile Web Mobile banking, airline flight status… most of what you do on the web, but on the phone. Limited Experience. Widest Distribution SMS / Texting Useful for calls to action. Text “HAITI” to 12345. Distribution (potential audience size)
Quick Hits • Define your
role • Follow your brand: http://search.twitter.com • Co-Tweet, Twellow • Create a culture of content capture • http://go.DanielOdio.com/sub500 • http://go.DanielOdio.com/cloudapp • Encourage User Generated Content • User Advisory Board • Explore New Channels • FlipBoard, Paper.li • Consume in new ways • Zite / FlipBoard