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Socialize Mobil:e + Social at LavaCon for conetnt strategists

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Daniel Odio, CEO of Socialize, presents at LavaCon

Daniel Odio, CEO of Socialize, presents at LavaCon

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  • 1. LavaCon 201 http://go.GetSocialize.com/LavaCon 1 Daniel.Odio@GetSocialize.com / 202.250.3846 / Confidential
  • 2. Who’s Talking?
  • 3. Enterprise Mobile App Consulting
  • 4. Self-Service App Development
  • 5. Unleashing Communities Hiding in Apps
  • 6. Agenda•  Mobile explosion stats•  Definitions•  About Socialize• Where do you want to go? •  How to leverage the mobile channel •  Changing company culture to embrace social (@amandacross17) •  Best practices to empower users (@ruchitarathi) •  Recommendations to ‘clueless management’ (@maxwellhoffmann) •  How to help users who don’t know what to look for (@kitcomgenesis) •  How to address “too much noise” (@contentrulesinc) •  The evolution of your role as content strategists
  • 7. mobile explosion stats
  • 8. Why Mobile Is Way BiggerThan You May Realize
  • 9. Android Market Share rose from 1.6% to 9.6% in one year (mid 2010) There are 4.6 Billion cell phones worldwideMobile broadband subs increased 600MM to 1 Billion in 2010 90% of US households have a cell phone Smartphone sales to overtake feature phone sales in 2011 Age 18-24 has 96% wireless penetration By 2014 data traffic expected to increase by 4,000%
  • 10. definitions
  • 11. The Mobile Pyramid Rich Experience. Narrow Distribution Typically limited to smartphones (iPhone, Android, Palm). Utilizes phone’s features like GPS, accelerometer, addressFunctionality (richness of experience) book, offline access. Great for gaming, social Apps networking, augmented reality and other rich applications. Experience Limited by Browser (some better than others). Wide Distribution Mobile Web Mobile banking, airline flight status… most of what you do on the web, but on the phone. Limited Experience. Widest Distribution SMS / Texting Useful for calls to action. Text “HAITI” to 12345. Distribution (potential audience size)
  • 12. Definitions •  Mobile •  App •  HTML5 •  API & SDK •  Gamification •  Social Media •  Augmented Reality •  Social Graph •  Interest Graph
  • 13. what Socialize does
  • 14. Apps = “Interest Genome”
  • 15. About Socialize
  • 16. Intelligence Dashboard & EngineApp Dashboard Comment ManagementUser Detail Most Popular Content
  • 17. mobile trends
  • 18. 2010 iPhone = 2000 iMac 2000 iMac 2010 iPhone 4 •  Operating System - Mac OS 9.0.4 •  Operating System - iOS 4.0 •  Processor - 500 MHz PowerPC G3 CPU, •  Processor - 1 Ghz ARM A4 CPU, 512MB 128MB Memory Memory •  Graphics - ATI Rage 128 Pro, 8MB of •  Graphics - PowerVR SGX 535, uses system memory (8 million triangles) memory (28 million triangles) •  Screen - 786K pixels • Screen - 614K pixels •  Data Transfer Speeds - 1.3-12.5 MB/s (DVD- •  Data Transfer Speeds - .04-20MB/s (3G- ROM-1/100 Ethernet) WiFi) •  Storage - 30GB Hard Drive •  Storage - 32GB Flash Drive •  Dimensions - 15.0 x 15.0 x 171 in. . •  Dimensions - 4.5 x 2.3 x .3 inches 1 1 •  Weight - 34.7 pounds •  Weight - 4.8 ounces
  • 19. The Rise of APIs
  • 20. API
  • 21. Gamification
  • 22. Gamification
  • 23. The Interest Graph
  • 24. Quick Hits •  Define your role •  Follow your brand: http://search.twitter.com •  Co-Tweet, Twellow •  Create a culture of content capture •  http://go.DanielOdio.com/sub500 •  http://go.DanielOdio.com/cloudapp •  Encourage User Generated Content •  User Advisory Board •  Explore New Channels •  FlipBoard, Paper.li •  Consume in new ways •  Zite / FlipBoard
  • 25. Contact Me Daniel R. Odio Socialize CEO 202.250.3846 cell Daniel.Odio@GetSocialize.com @drodio / @socialize

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