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Today more than ever, Content Marketing is becoming a large part of the organizational strategy. However, a plan of action that isn't built on a solid foundation won't engage prospects and customers – no matter how great your content may be.
On November 7, join the AMA for a free Virtual XChange® event and learn how to create a strategy that will achieve results, including:
Deciphering WHAT kind of content will work best for your business. Video, white papers, e-books, infographics, case studies, how-to guides, articles, photos – it seems that possibilities are endless. We’ll show you how to put your resources in the right place when it comes to curation!
WHERE to market the content you’ve created. What channels get the most traffic? Does social work better than email? How do you think outside of the box when it comes to distribution? Our expert speakers will guide you through the maze.
HOW to approach measurement. What accurately reflects ROI? Do you report on hard metrics or do you take a big-picture survey? From Google Analytics to CRM systems and beyond, you’ll learn the basis of what constitutes killer reporting.
In addition to taking away key learnings on content marketing, attendees will have the opportunity to win copies of Joe Pulizzi's latest book, Epic Content Marketing, a free registration at an upcoming AMA Content Marketing Training Series, copies of Bluewire Media's Content Marketing Magic E-book and more!
Clipping is a handy way to collect important slides you want to go back to later.