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Allowing Customers to EnterCommunity Conversations AnywhereSteven PalDirector of Consumer ProductsPeppe RagusaLaunch Direc...
@getsatisfaction  2 #GetSuccess  @steven_pal  @pepperagusaProvide strategies to proactivelyengage customers wherever theyh...
@getsatisfaction  3 #GetSuccess  @steven_pal  @pepperagusa1.  Optimize for Search Engines2.  Make Your Website a Great Sta...
@getsatisfaction  4 #GetSuccess  @steven_pal  @pepperagusa1.  Optimize for Search Engines2.  Make Your Website a Great Sta...
@getsatisfaction  5 #GetSuccess  @steven_pal  @pepperagusaOptimize for Search Engines15%30%of desktop community visits are...
@getsatisfaction  6 #GetSuccess  @steven_pal  @pepperagusaExample: KoodoSuccinct Titlew/ Keywords Domain Alias
@getsatisfaction  7 #GetSuccess  @steven_pal  @pepperagusaExample: Koodo (cont’d)Link to communityfrom websitehomepage
@getsatisfaction  8 #GetSuccess  @steven_pal  @pepperagusaExample: Koodo (cont’d)Submit communitysitemap usingwebmaster to...
@getsatisfaction  9 #GetSuccess  @steven_pal  @pepperagusaExample: Koodo (cont’d)
@getsatisfaction  10 #GetSuccess  @steven_pal  @pepperagusaExample: Country Music AssociationSuccinct Titlew/ Keywords
@getsatisfaction  11 #GetSuccess  @steven_pal  @pepperagusaExample: CMA (cont’d)Variation ofkeywords onpage
@getsatisfaction  12 #GetSuccess  @steven_pal  @pepperagusaExample: CMA (cont’d)“CMA” and “Country Music Association”“Fest...
@getsatisfaction  13 #GetSuccess  @steven_pal  @pepperagusa1.  Edit conversation titles to be succinct with keywords2.  Se...
@getsatisfaction  14 #GetSuccess  @steven_pal  @pepperagusa1.  Optimize for Search Engines2.  Make Your Website a Great St...
@getsatisfaction  15 #GetSuccess  @steven_pal  @pepperagusa81%of customers whowant to learn moreabout a product govisit th...
@getsatisfaction  16 #GetSuccess  @steven_pal  @pepperagusaExample: Enphase Energy
@getsatisfaction  17 #GetSuccess  @steven_pal  @pepperagusaExample: Vertica (an HP company)
@getsatisfaction  18 #GetSuccess  @steven_pal  @pepperagusaExample: Sonos (engage widget)
@getsatisfaction  19 #GetSuccess  @steven_pal  @pepperagusaExample: SPS Commerce
@getsatisfaction  20 #GetSuccess  @steven_pal  @pepperagusaExample (API-based)
@getsatisfaction  21 #GetSuccess  @steven_pal  @pepperagusa1.  Place prominent links to the community, in the topnavigatio...
@getsatisfaction  22 #GetSuccess  @steven_pal  @pepperagusa1.  Optimize for Search Engines2.  Make Your Website or Product...
@getsatisfaction  23 #GetSuccess  @steven_pal  @pepperagusa2.8 hrsHalf-life of a Tweet…Close the loop on Social Channels
@getsatisfaction  24 #GetSuccess  @steven_pal  @pepperagusa3.2 hrsHalf-life of a Facebook PostClose the loop on Social Cha...
@getsatisfaction  25 #GetSuccess  @steven_pal  @pepperagusan/aGS topics gain visibility!Close the loop on Social Channels
@getsatisfaction  26 #GetSuccess  @steven_pal  @pepperagusaFacebook App
@getsatisfaction  27 #GetSuccess  @steven_pal  @pepperagusaSocial Media Sharing
@getsatisfaction  28 #GetSuccess  @steven_pal  @pepperagusaHootsuite integration:Close the Loop on Social Channels
@getsatisfaction  29 #GetSuccess  @steven_pal  @pepperagusaClose the Loop on Social ChannelsShare existing community knowl...
@getsatisfaction  30 #GetSuccess  @steven_pal  @pepperagusaClose the Loop on Social Channels…or bring the conversation to ...
@getsatisfaction  31 #GetSuccess  @steven_pal  @pepperagusa1.  Install the Get Satisfaction Facebook app2.  Prompt engagem...
@getsatisfaction  32 #GetSuccess  @steven_pal  @pepperagusa1.  Optimize for Search Engines2.  Make Your Website or Product...
@getsatisfaction  33 #GetSuccess  @steven_pal  @pepperagusa200%Mobile visitshave doubled inthe past yearTake a Mobile Firs...
@getsatisfaction  34 #GetSuccess  @steven_pal  @pepperagusaExample: CoPilot Live iPhone App“Community Forum” option in “He...
@getsatisfaction  35 #GetSuccess  @steven_pal  @pepperagusaExample: Yahoo iPhone App“Help” option in main menu opens commu...
@getsatisfaction  36 #GetSuccess  @steven_pal  @pepperagusaExample: ebay Responsive Site
@getsatisfaction  37 #GetSuccess  @steven_pal  @pepperagusaExample: ebay Responsive Site
@getsatisfaction  38 #GetSuccess  @steven_pal  @pepperagusa1.  Allow feedback and support from within your nativeiOS or An...
@getsatisfaction  39 #GetSuccess  @steven_pal  @pepperagusa1.  Optimize for Search Engines2.  Make Your Website a Great St...
@getsatisfaction  40 #GetSuccess  @steven_pal  @pepperagusaQuestions?Answers.What strategies do you use toengage your cust...
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Allowing Customers To Join Community Conversations Everywhere

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Learn how to bring relevant community conversations (and the SEO punch they pack) to your website and digital campaigns, and leverage our mobile and social apps for maximum visibility and engagement.

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Transcript of "Allowing Customers To Join Community Conversations Everywhere"

  1. 1. Allowing Customers to EnterCommunity Conversations AnywhereSteven PalDirector of Consumer ProductsPeppe RagusaLaunch Director@steven_pal @pepperagusa@getsatisfaction #GetSuccess
  2. 2. @getsatisfaction  2 #GetSuccess  @steven_pal  @pepperagusaProvide strategies to proactivelyengage customers wherever theyhappen to be - in search, on yourwebsite, on social channels, or ontheir mobile phones!Objective
  3. 3. @getsatisfaction  3 #GetSuccess  @steven_pal  @pepperagusa1.  Optimize for Search Engines2.  Make Your Website a Great Starting Point3.  Close the Loop on Social Channels4.  Take a Mobile First Approach4 Strategies to Engage Your Customers
  4. 4. @getsatisfaction  4 #GetSuccess  @steven_pal  @pepperagusa1.  Optimize for Search Engines2.  Make Your Website a Great Starting Point3.  Close the Loop in Social Channels4.  Take a Mobile First Approach4 Strategies to Engage Your Customers
  5. 5. @getsatisfaction  5 #GetSuccess  @steven_pal  @pepperagusaOptimize for Search Engines15%30%of desktop community visits arefrom search engines …… and mobile visits aredouble that withSEO is critical!
  6. 6. @getsatisfaction  6 #GetSuccess  @steven_pal  @pepperagusaExample: KoodoSuccinct Titlew/ Keywords Domain Alias
  7. 7. @getsatisfaction  7 #GetSuccess  @steven_pal  @pepperagusaExample: Koodo (cont’d)Link to communityfrom websitehomepage
  8. 8. @getsatisfaction  8 #GetSuccess  @steven_pal  @pepperagusaExample: Koodo (cont’d)Submit communitysitemap usingwebmaster tools
  9. 9. @getsatisfaction  9 #GetSuccess  @steven_pal  @pepperagusaExample: Koodo (cont’d)
  10. 10. @getsatisfaction  10 #GetSuccess  @steven_pal  @pepperagusaExample: Country Music AssociationSuccinct Titlew/ Keywords
  11. 11. @getsatisfaction  11 #GetSuccess  @steven_pal  @pepperagusaExample: CMA (cont’d)Variation ofkeywords onpage
  12. 12. @getsatisfaction  12 #GetSuccess  @steven_pal  @pepperagusaExample: CMA (cont’d)“CMA” and “Country Music Association”“Fest” and“Festival”
  13. 13. @getsatisfaction  13 #GetSuccess  @steven_pal  @pepperagusa1.  Edit conversation titles to be succinct with keywords2.  Setup a domain alias to pass on link juice from yoursite3.  Link to community from your website4.  Submit community sitemap using webmaster tools5.  Add keyword variations to conversationsOptimize for Search Engines
  14. 14. @getsatisfaction  14 #GetSuccess  @steven_pal  @pepperagusa1.  Optimize for Search Engines2.  Make Your Website a Great Starting Point3.  Close the Loop in Social Channels4.  Take a Mobile First Approach4 Strategies to Engage Your Customers
  15. 15. @getsatisfaction  15 #GetSuccess  @steven_pal  @pepperagusa81%of customers whowant to learn moreabout a product govisit the company’swebsiteMake Your Website a Great Starting Point89%of customers whowant information tomake a purchasingdecision go straightto the company’swebsite76%of consumers say themost importantfactor in a websitesdesign is: the websitemakes it easy for meto find what I want.
  16. 16. @getsatisfaction  16 #GetSuccess  @steven_pal  @pepperagusaExample: Enphase Energy
  17. 17. @getsatisfaction  17 #GetSuccess  @steven_pal  @pepperagusaExample: Vertica (an HP company)
  18. 18. @getsatisfaction  18 #GetSuccess  @steven_pal  @pepperagusaExample: Sonos (engage widget)
  19. 19. @getsatisfaction  19 #GetSuccess  @steven_pal  @pepperagusaExample: SPS Commerce
  20. 20. @getsatisfaction  20 #GetSuccess  @steven_pal  @pepperagusaExample (API-based)
  21. 21. @getsatisfaction  21 #GetSuccess  @steven_pal  @pepperagusa1.  Place prominent links to the community, in the topnavigation2. Embed Get Satisfaction widgets in your support/helppage3.  Build a custom experience with the Get Satisfaction APIMake Your Website a Great Starting Point
  22. 22. @getsatisfaction  22 #GetSuccess  @steven_pal  @pepperagusa1.  Optimize for Search Engines2.  Make Your Website or Product a Great Starting Point3.  Close the Loop in Social Channels4.  Take a Mobile First Approach4 Strategies to Engage Your Customers
  23. 23. @getsatisfaction  23 #GetSuccess  @steven_pal  @pepperagusa2.8 hrsHalf-life of a Tweet…Close the loop on Social Channels
  24. 24. @getsatisfaction  24 #GetSuccess  @steven_pal  @pepperagusa3.2 hrsHalf-life of a Facebook PostClose the loop on Social Channels
  25. 25. @getsatisfaction  25 #GetSuccess  @steven_pal  @pepperagusan/aGS topics gain visibility!Close the loop on Social Channels
  26. 26. @getsatisfaction  26 #GetSuccess  @steven_pal  @pepperagusaFacebook App
  27. 27. @getsatisfaction  27 #GetSuccess  @steven_pal  @pepperagusaSocial Media Sharing
  28. 28. @getsatisfaction  28 #GetSuccess  @steven_pal  @pepperagusaHootsuite integration:Close the Loop on Social Channels
  29. 29. @getsatisfaction  29 #GetSuccess  @steven_pal  @pepperagusaClose the Loop on Social ChannelsShare existing community knowledge:
  30. 30. @getsatisfaction  30 #GetSuccess  @steven_pal  @pepperagusaClose the Loop on Social Channels…or bring the conversation to the community:
  31. 31. @getsatisfaction  31 #GetSuccess  @steven_pal  @pepperagusa1.  Install the Get Satisfaction Facebook app2.  Prompt engagement on Twitter and Facebook3.  Reply to social media queries by:–  Sharing existing community content–  Creating a new topic in the communityClose the Loop in Social Channels
  32. 32. @getsatisfaction  32 #GetSuccess  @steven_pal  @pepperagusa1.  Optimize for Search Engines2.  Make Your Website or Product a Great Starting Point3.  Close the Loop in Social Channels4.  Take a Mobile First Approach4 Strategies to Engage Your Customers
  33. 33. @getsatisfaction  33 #GetSuccess  @steven_pal  @pepperagusa200%Mobile visitshave doubled inthe past yearTake a Mobile First Approach300%Unique deviceshave tripledMobile is a growing entry point!
  34. 34. @getsatisfaction  34 #GetSuccess  @steven_pal  @pepperagusaExample: CoPilot Live iPhone App“Community Forum” option in “Help & Feedback” sub-menu opens community
  35. 35. @getsatisfaction  35 #GetSuccess  @steven_pal  @pepperagusaExample: Yahoo iPhone App“Help” option in main menu opens community
  36. 36. @getsatisfaction  36 #GetSuccess  @steven_pal  @pepperagusaExample: ebay Responsive Site
  37. 37. @getsatisfaction  37 #GetSuccess  @steven_pal  @pepperagusaExample: ebay Responsive Site
  38. 38. @getsatisfaction  38 #GetSuccess  @steven_pal  @pepperagusa1.  Allow feedback and support from within your nativeiOS or Android app by linking to the community2.  Include community links from your mobile optimizedwebsite or in different responsive layoutsTake a Mobile First Approach
  39. 39. @getsatisfaction  39 #GetSuccess  @steven_pal  @pepperagusa1.  Optimize for Search Engines2.  Make Your Website a Great Starting Point3.  Close the Loop on Social Channels4.  Take a Mobile First Approach4 Strategies to Engage Your Customers
  40. 40. @getsatisfaction  40 #GetSuccess  @steven_pal  @pepperagusaQuestions?Answers.What strategies do you use toengage your customers in theplaces they visit most?Tell us: http://gsfn.us/t/3zahf    
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