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Managing Knowledge in an Era of Information Overload
 

Managing Knowledge in an Era of Information Overload

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published in the Greater Charlotte Biz Journal

published in the Greater Charlotte Biz Journal

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    Managing Knowledge in an Era of Information Overload Managing Knowledge in an Era of Information Overload Document Transcript

    • 8/6/2010 Greater Charlotte Biz Friday August 6, 110 June 2 010 Managing Knowledge in an Era of Information Overload By Rich Blank The Starbucks Example Imagine for a mom ent you walked into a Starbucks and the barista didn’t know Current Issue how to make a cappuccino or latte! It’s well documented that Starbucks spends Be Careful How You Sign more on the education of its employee partners than it does on marketing. And no More Home (Page) doubt that education, that “management of coffee knowledge and expertise,” is Remodeling Tips shared through som e type of explicit training clas ses and written material. Business Fraud: It’s Not There is also much time spent outside of the classroom, Going Anyw here mentoring the barista hands-on and promoting a culture of sharing tacit knowledge and best practices of making a Fraud Avoidance Tips for consis tent and quality cup of coffee every time. Small Business Ow ners Without their ability to manage and share knowledge and Work Breakdow n Structure: investment in people, Starbucks probably wouldn’t have been Deserving of a Place in your able to grow as fast, wouldn’t have been able to adapt to Project Management Toolkit changing markets and customer needs, and wouldn’t have been It’s Time for Home (Page) able to earn billions in revenue. Starbucks provides a good Remodeling example of the importance of knowledge management and Ten Considerations When impact that it can have on the bottom line. Selecting an Auditing Firm Being audited by the state? Knowledge Management Be sure your use tax is paid! Knowledge Management (KM) has been one of those buzzwords that have been talked about for alm ost two decades, offering the promise of somehow capturing Top 5 Reasons Why Strategic Initiatives Fail and a that explicit and tacit knowledge as a strategic as set to leverage to competitive Way to Make Success Previous Issues advantage. Some of the drivers around KM efforts include: Visible • sharing valuable organizational insights • avoiding redundancy of effort You Have Got to Hear This • reducing on-boarding time and learning curves for new employees More -> • retaining intellectual capital due to turnover or aging work force Web Design, Onli ne • adapting to changing customer demands, environments and markets Marketing, Web Hosting Microsoft SharePoint is a valuable product to address these objectives. SharePoint is a fairly simple, highly reliable collaboration platform that connects and em powers people through online business communities, where they can collect and share im portant docum ents and keep track of project schedules. The consolidation of collaboration solutions onto SharePoint helps cut costs through lower training costs, increased IT productivity and cost-effective maintenance, all within a governable and compliant platform. Although Starbucks wasn’t able to take advantage of SharePoint (it didn’t exist back in the 1990s), it provides a good example for the need to m anage knowledge as it evolves. E-m ail is overused and overloaded as a primary tool for com municating, s haring inform ation and documents, and m aking decisions. Information is all over the place and exists in m ultiple repositories. Companies don’t know what they know and don’t know. Knowledge workers expect a Google-like experience within their organizations but jus t can’t seem to find the information they’re looking for. Inform ation continues to grow exponentially and end users continue to experience the daily glut of information overload. Ultimately, information gets filed irretrievably, deleted or lost. What can we learn from Starbucks’ success and their understanding that people and knowledge are indeed valuable corporate as sets that rivals the way we think about raw financial or customer data? We can learn that the keys to a s uccessful KM initiative and ultimately a successful enterpris e deployment and adoption of Microsoft SharePoint lie in the strategy, the people, the process, and the execution. It is important to have a good partner for implementation of the platform, one that addresses these specific greatercharlottebiz.com/article.asp?id=1… 1/2
    • 8/6/2010 Greater Charlotte Biz areas : strategy, change managem ent, process excellence, sys tems integration, and delivery management. The balance and intersection of these domains is how organizations can m aximize the ROI of enterprise 2.0 technologies like SharePoint. While collaboration has become one of the latest buzzwords , by itself collaboration is sim ply a process in which we connect, create, find, capture, s hare, and consume knowledge. And collaboration in the past and today continues to happen in the absence of SharePoint. However, in order to fully realize the potential of KM, it is essential to recognize and utilize the SharePoint technology as the collaboration platform, and then leverage it as a mechanism to manage and share knowledge. Fully utilized, SharePoint is not just a platform for collaboration, but an ecosystem for capturing and managing knowledge that can transform your organization and help you realize the promise of SharePoint as a true enterprise collaborative knowledge managem ent platform and strategic organizational asset, allowing you to identify opportunities and act upon them in a tim ely manner by getting the right people the right information at the right time. Managing Consultant, NouvEON home | subscriptions | about us | advertiser biz directory | contact us | links © 2000 - 2010 G alles C ommunications G roup, Inc. A ll rights reserv ed. Reproduction in w hole or in part w ithout permission is prohibited. P roducts named on this Web site are trade names or trademarks of their respectiv e companies. The opinions expressed herein are not necessarily those of G reater C harlotte Biz or G alles C ommunications G roup, Inc. greatercharlottebiz.com/article.asp?id=1… 2/2