A great checklist that will help you in covering all aspects related to Google Panda, On-site SEO, design elements in view of the latest Google Algorithm Update in May 2013. Visit http://www.getpromoted.in for more details.
The Ultimate Website Re-design checklist for Google Penguin Update May 2013
The Ultimate Website Redesign Checklist www.getpromoted.inTHEULTIMATEWEBSITE REDESIGNCHECKLISTW W W . G E T P R O M O T E D . I N
The Ultimate Website Redesign Checklist www.getpromoted.inEvery website needs regular updates to look fresh and get noticed in search engines.There can be many other reasons as well like your sites are not able to fetch thedesired results, it looks like a black & white movie or very old, you want a newbeginning and many other reasons are there. Every business goes through a facewhere they need to bring some fundamental changes in their strategies. For onlinemarketers website resign is one of such fundamental changes.Website redesign can turned out to be a big success or a big failure. We can’t be sureabout the future but we can make efforts to make it a successful venture. By doingproper planning and taking help of checklists we can make our work lot easier.You may get many strategic checklists online, but these may not be able to serve thepurpose until you take care of one very important aspect. I have experienced thatmost of the people overlook this point and this is the most deciding factor for anywebsite’s success. This is to find out the purpose of website redesigning- how will ithelp you in improving your marketing efforts and your business, because it is not justa source of attracting people or an appealing design. A good website redesign hasmuch more wider scope than this.Apart from telling people about your presence in internet market, a website alsoaffects your sales strategies, your social media activities, email marketing, brandingor your products and most important lead generation.By including the above mentioned strategy in your checklist you can convert yourwebsite into a profit generation machine and that too for a longer period.Here is a 10 point checklist to make your next website redesign project a hugesuccess.IINNTTRROODDUUCCTTIIOONN
The Ultimate Website Redesign Checklist www.getpromoted.in1. SET YOUR CURRENT METRICSBefore start working on your website redesign you should beaware about your currents performance metrics.In order to get full access to the information you can use differenttools like Google Analytics. It will provide you better tracking andvisibility of site performance.You should make a record of that, compare your existingsite with the old one and record the changes like: Change in number of visits Time spent by them Existing SEO ranking for targetedkeywords Lead generation Total changes in sales Bounce rate Domain power
The Ultimate Website Redesign Checklist www.getpromoted.in2. FIND OUT YOUR OBJECTIVESYou should have a valid and clear reason for getting your websiteredesigned.Be very clear about your objective and the expected outcome,because only when you determine your goals you will be able toconvey it properly to the designing team.Try to make your goals more specific like “I want to get 50 leads innext 1 month”. Sometimes you will find that in order to get onething you will have leave another or will have to do somethingextra. This is because many goals are dependent on one another.You might have many goals like: Getting increased traffic More leads Good page rank in search engines More visits Easy visibility
The Ultimate Website Redesign Checklist www.getpromoted.in3. AVOID HINDRANCES AND MAKEA RECORD OF YOUR ASSETSThough website redesign brings positive changes in your results, itcan have some drawbacks as well. One of them can be the loss ofthe assets you generated from your existing website.By removing the existing site you might lose all these things.Your web designer might not think of all these things whileredesigning your website. So, it’s completely your responsibility tostock all your assets properly to save yourself from any kind ofpitfall.These assets include: Your mostly visited page The valuable and most viewed content Targeted keywords which gave yougood results The backlinks
The Ultimate Website Redesign Checklist www.getpromoted.in4. EVALUATE THE COMPETITIONAnalysis of competitor’s activities and their site can help you a lot.With the help of it you can find out the areas where you canperform better than your competitors and get an advantage.Evaluation of competitors doesn’t mean you copy their strategiesrather you should plan keeping those things in your mind. You canfind out the areas you like in your competitor’s site and work uponthem to do better than them. There are many tools available whichyou can use to analyze your competitors site like MarketingGrader.
The Ultimate Website Redesign Checklist www.getpromoted.in5. FIND OUT YOUR USPFind out your USP (Unique Selling Proposition) before starting to workupon your content. Try to write your content based on your USP anddesign your website around it only. As a new website you need to givevisitors a valid reason of coming to your site and that reason will be yourUSP.Craft your USP in easy to understand language so that it gives you positivereturns with increased traffic to your site. Don’t make it so technical thatit increases the bounce back rate. For example:GetPromoted.in assists organizations in developing a focusedonline marketing, SEO and Social Media Optimization strategy.We also assist our clients in helping them find niche segments and USPs.GetPromoted.in is a leading Web Design Company that has helped morethan 1000 companies around the world in getting more sales leads andincreasing the conversion rate.Anybody can understand this easily. With this you must be clear aboutthe idea that how people communicate with your site.
The Ultimate Website Redesign Checklist www.getpromoted.inReport Notebook6. Make A Website Around VisitorsYou design your for the visitors. They are interested in knowingwhat will they get from your site? So, create your content makingthe buyer personas center of your site and content.In buyer persona differentiation you divide the market intodifferent individual groups and use them as a representation of thecustomers using real date about customers’ behavior, motivations,concerns and personalities.While making your buyer personals take care of the following things: Divide the groups on the basis of demographics - In order to createpersonas you need take out research on your existing customer baseso that you can find out most common buyers. As there are differenttypes of buyers you need to provide each one of them a detailsdescription based on their names, job, industry they work in anddemographic information. Find out their needs -Try to know about their problems they want tosolve, their requirements, type of information they are looking for andthe trends that affect their career and personal success. Prepare profiles based on their behavior- It is related to theirbehavioral aspects like what do they like to do online? Are they activeon social networking sites such as Facebook, Twitter etc.? What kindof information they go through online? On which of your product theyspend more time? In which way do they use your product?
The Ultimate Website Redesign Checklist www.getpromoted.in7. MAKE A SEARCH ENGINE FRIENDLYWEBSITEAll of your sites metrics depend upon the visibility of your site. Youcan improve your other areas only when you can be found online.For example: if no one comes to your site, who will buy yourproduct, how will you get leads? So design an SEO friendly sitewhich can be found by search engines easily.To make an SEO friendly site you should include thefollowing steps in your process: Do a keyword research and use mosthit keywords in your pages Use on-page SEO tactics like linkbuilding, site optimization etc.
The Ultimate Website Redesign Checklist www.getpromoted.in8. DISCOVER CALLS-TO-ACTIONSCalls-to-action are the most important element of the website thatmotivates visitors to take action like whitepaper download, contactfor sales or buying decision. Don’t make your website just anadvertisement point or a source of information only. Is should havepower to bring the visitors back to your site.Try to place calls-to-action prominently, so that you don’t missany chance of getting a lead.There are lots of opportunities for conversion and it’s yourduty to consider all these factors while redesigning yourwebsite. Some of the best ways of getting conversion are: Whitepaper download Promotional activities and contests Buying decision Blog/Feed subscription • Contact us or demonstrationscheduling
The Ultimate Website Redesign Checklist www.getpromoted.in9. INCLUDE A CONTINUINGCONTENT STRATEGYMore the content better will be the result generated by your site. Itwill also get you more visitors and gradually more business. If youcompare a 10page site with 100 page site, the later will get muchbetter results. A 400 page website with regular flow of freshcontent is always best. From your strategies which include additionof more and more content on regular basis.For this you can: Start Blogging - Blogging is the best way ofkeeping your website updated with freshcontent. As per research website with blog getaround 60% more traffic and 90% more leadsthan the sites which don’t have blogs. Take help of professional writers - If you find itdifficult to write yourself or don’t have enoughtime, you can take help of professional writersand get your content written from them. Get ideas from internet
The Ultimate Website Redesign Checklist www.getpromoted.in10. DON’T FORGET THE EXTRA’SA homepage, product pages, resources and contact us pages are thebasics for any website designed today. But there is something morethan the basics with the help of which you can make your websiteamazing. Calls-to-action and Landing Pages: Calls-to-action and landingpages are the most important lead generating elements. So totell people about your offers and assets, design amazing lendingpages in your website redesign process. RSS Subscription: RSS allows people to keep aware of yourupdates on the site. So, next time whenever you add some newcontent to your site your visitors will get a reminder and they willcome back to check it out. It also increases the reach of yourcontent. Blog: Blog is the best way of adding regular content on the siteand maintaining an ongoing communication with the prospects. Sharing: Use, share this or add this button on your pages. Youcan also use social media sharing buttons like Facebook, Google+etc. Analytics: It’s very decisive because you have to measure yoursite’s performance from beginning.
The Ultimate Website Redesign Checklist www.getpromoted.inCONCLUSION A successful website redesign’s work starteven before the work on its designingstarts. Most of the time people lay theircomplete attention on the site’sappearance only and forget about thefunctionality of the site. Remember one thing that your site is not astore room where you can keep all yourinformation. It has connection with manyother functions in which most importantare lead generation, social mediamarketing and email marketing. Now it’scompletely on you how you coordinate allthese functions to convert your site into aninbound marketing center. You can prepare for any type of websiteredesign project by following this checklist.
The Ultimate Website Redesign Checklist www.getpromoted.inAbout GetPromoted.in :-GetPromoted.in Web DesignGurgaon company deliverscreative and professionalweb design services. We offerProfessional WebsiteDesigns, Search EngineOptimization. We provideprofessional website work.Contact us to discuss yourwebsite designing, logodesign, SEO, SMO and anyother corporatecommunications needs orvisithttp://www.getpromoted.in