• The concept of "Web 2.0" began with a conference brainstorming session between OReilly and MediaLive International in 2004• The phrase "Web 2.0" hints at an improved form of the World Wide Web• Emphasizing tools and platforms that enable the user to Tag, Blog, Comment, Modify, Augment, Rank, etc.• The more explicit synonym of "Participatory Web"• Focus on efficient and humane information flow
“There are no products, only solutions”• Not what customer wants but why they want• Need orientation rather than product• A problem solving approach• Active participation of people and networks• Simple Solutions
• Every individual is unique. • Some people want to be different • Allow them to choose instead of forcing them to use what you have made • The less they are forced the more they will be Interested • Make them feel homee.g.• My yahoo, iGoogle, Myspace , Flikr ,Twitter.• Firefox add-ons .
• Redefining search by intelligent networks.• Cloud computing• Warez legalization by advertisements• P2P sharing over special servers• Free for all data banks like Wikipedia• Specific forums for specific usese.g. torrents, rapidshare, megaupload,
• Merging social networking and buisness• Use of micro bloggers• Advertisement according to consumer preference• Use of public forums for specific ads.e.g. facebook, twitter, BlogSpot, Google AdSense.
Network effects from user contribution are the key tomarket dominance in Web 2.0 eraThe Wisdom of crowds – User add value• Amazon, ebay - User reviews, similar items, most popular• Blogger – useful and most viewed blogs get paid• Wikipedia – content can be added/edited by any web user• Flickr – tagging images• Firefox – users make specific addons• Cloudmark – Spam emails
Some systems, designed to encourageparticipation• Pay people to do it• Discussions over social networks• Get volunteers to perform the same task o Inspired by the open source community• Mutual benefits e.g. P2P sharing - Many companies maintain their facebook pages
• But only a small percentage of users will go to the trouble of adding value to your applications via explicit means.• So web 2.0 companies set aggregating user data and building value as side effect of ordinary use of the application.• It requires radical experiment in trust and totally new business models.• Also creates a need for radical changes over prevailing business polices
• Every significant application to date has been backed by a specialized databases o E.g. Amazon, Google, Ebay , IMDB.• Database management is the core competency of Web 2.0 companies• Cloud computing decreases need for large databases• “infoware” rather than merely “software”
• Control over data has led to market control and oversized financial returns.• It will provide a sustainable competitive advantage to the company.• Personal data over social networking sites must be protected.• Especially if data sources are expensive to create or amenable to increasing returns via network effects.• Race is to own certain classes of core data e.g. naukri.com, 99acre, yahoo, Microsoft skydrive, IMDB.
• “Release Early and Release Often”• Perpetual BETA >>testing phase• Daily operations must become a core competency• Constant feedback for improved products• Software will cease to perform unless it is maintained on a daily basis
• Automate the maintenance and update process• Real time monitoring of user behavior• Microsoft – upgrades every 2-3 days• Flickr- Deploy new build up to every half hour“Put two or three new features on some part of the siteeveryday, and if user don’t adopt them, take them out. Ifthey like them roll them out on entire site” - Anonymous
• The PC is no longer the only access device for internet applications, handheld devices redefine the information age• New communication techniques also facilitate this phenomena• Applications that are limited to a single device are less valuable than those that are connected.• Design your application from the get-go to integrate services across handheld devices, PCs, and internet servers.• Various open source freeware take a major share of the market.
Recruitment:Due to the cutting-edge underlying technologies andusability-focused interfaces (the ‘cool’ factor)Organizations adopting Web 2.0 tend to attractsophisticated, high-caliber technical candidates.Reduced cost:Not only are Web 2.0 offerings low-cost, but the sametechniques can also be applied to existing (non-Web 2.0)products and services, lowering costs.e.g. wikis can enable your users to build documentationand knowledge base systems, with relatively littleinvestment from yourself.
LoyaltyThe open, participatory Web 2.0 environment encouragesuser contribution, enhancing customer loyalty and lifespan.MarketingBy taking advantage of the above mentioned benefits,marketing and PR teams can implement low-cost, wide-coverage, viral strategies.Search Engine Optimization (SEO)Web 2.0 delivery mechanisms - such as Blogs and RSS -significantly enhance search engine exposure through theirdistributed nature
In the year and a half since, the term "Web2.0" has clearly taken hold, with more than9.5 million citations in Google. 2006 2008
• No products but solutions• Customization• Focus on long tail• User added value• Specialized Databases• Perpetual Beta• Newer business models• Software above the level of single device• Open source preference• Constant cycle of correcting and improving