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The Marketing                                            Hourglass                                            Getting Cust...
Definition of Marketing          Know    Like    Trust
Marketing is a System1.   Strategy before tactics2.   Fill your marketing hourglass3.   Publish educational content4.   Cr...
The Marketing Hourglass                                • Articles     Know                       • Ads                    ...
TheBuying Pattern
TimingTriggers
Research
Know• GOOGLE = Online• ASK = Referral• KNEW YOU =  Advertising/Promo• READ/HEARD =  Public Relations
LikeSomething they:READ         SEEHEAR         FEEL
= Minimize   RiskProof           Trial ProductsGuarantees      Low Cost
Deliver      CROSS SELL &      UP SELL      +      NURTURE      = RAVING FANS!
The Marketing Hourglass                                • Articles     Know                       • Ads                    ...
Filling the gaps – product & process questions                                        • Articles             Know         ...
Marketing Life Cycle
Questions
About Moxie Marketing  Marketing with an Attitude for Small Business• We help small business owners and service profession...
About Moxie Marketing – Creative Services – Jolly Design    • Logos, business identity    • Marketing collateral    • Web ...
Services• Core offering: Guided Marketing Program (One-  on-one) – Your Virtual Marketing Manager• Marketing Training Camp...
Rick L’Amie•   Web: www.getmoxiemarketing.com•   Blog: www.marketingwithmoxie.com•   Twitter: twitter.com/MoxieMarketing• ...
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The Marketing Hourglass: Getting Customers to Know, Like and Trust your Business

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Presentation to Austin American Marketing Association Marketing on a Dime Series

Published in: Business, News & Politics
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Transcript of "The Marketing Hourglass: Getting Customers to Know, Like and Trust your Business"

  1. 1. The Marketing Hourglass Getting Customers to Know, Like &Trust Your Business© Duct Tape Marketing. Used by Permission
  2. 2. Definition of Marketing Know Like Trust
  3. 3. Marketing is a System1. Strategy before tactics2. Fill your marketing hourglass3. Publish educational content4. Create a total web presence5. Use a lead generation trio6. Make selling a system too7. Live by the calendar
  4. 4. The Marketing Hourglass • Articles Know • Ads • Referrals • Web site Like • Reception • Newsletter • Marketing kit Trust • Free report • Product Presentation • Webinar Try • Evaluation • Nurturing • Service team Buy • New customer kit • Finance/delivery • Post project survey Repeat • Cross selling • Quarterly events • Results reviews Refer • Partner intros • Peer2peer events© Duct Tape Marketing – all rights reserved
  5. 5. TheBuying Pattern
  6. 6. TimingTriggers
  7. 7. Research
  8. 8. Know• GOOGLE = Online• ASK = Referral• KNEW YOU = Advertising/Promo• READ/HEARD = Public Relations
  9. 9. LikeSomething they:READ SEEHEAR FEEL
  10. 10. = Minimize RiskProof Trial ProductsGuarantees Low Cost
  11. 11. Deliver CROSS SELL & UP SELL + NURTURE = RAVING FANS!
  12. 12. The Marketing Hourglass • Articles Know • Ads • Referrals • Web site Like • Reception • Newsletter • Marketing kit Trust • Free report • Product Presentation • Webinar Try • Evaluation • Nurturing • Service team Buy • New customer kit • Finance/delivery • Post project survey Repeat • Cross selling • Quarterly events • Results reviews Refer • Partner intros • Peer2peer events© Duct Tape Marketing – all rights reserved
  13. 13. Filling the gaps – product & process questions • Articles Know • Ads • Referrals Like Trust Try • Service team Buy • New customer kit • Finance/delivery Repeat • Results reviews Refer • Partner intros • Peer2peer events © Duct Tape Marketing – all rights reserved
  14. 14. Marketing Life Cycle
  15. 15. Questions
  16. 16. About Moxie Marketing Marketing with an Attitude for Small Business• We help small business owners and service professionals realize their business dreams• Install small business marketing systems & equip your company with great creative, tools and tactics. – Strategy before tactics • Powered by Duct Tape Marketing, Certified Consultant • Simple, effective, affordable – Collaborative Consulting • Your Businesses Virtual Marketing Dept. • Group Training
  17. 17. About Moxie Marketing – Creative Services – Jolly Design • Logos, business identity • Marketing collateral • Web Design – Public Relations – Dave Manzer Creative Relations – SEO, SEM – Advertising & Copywriting – Video & Direct Marketing – Email Marketing
  18. 18. Services• Core offering: Guided Marketing Program (One- on-one) – Your Virtual Marketing Manager• Marketing Training Camp• Referral Engine Group Training• Social Media Group Training• Match experts and contractors to match the client’s needs and budgets (writers, etc.)• Services: Constant Contact, SEO, Pixability Video Marketing
  19. 19. Rick L’Amie• Web: www.getmoxiemarketing.com• Blog: www.marketingwithmoxie.com• Twitter: twitter.com/MoxieMarketing• LinkedIn: www.linkedin.com/in/ricklamie• Email: rick.lamie@getmoxiemarketing.com• Phone: 512.814.MOXIE (6694)
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