SWTA transit marketing online marketing & social media
Upcoming SlideShare
Loading in...5
×
 

SWTA transit marketing online marketing & social media

on

  • 1,125 views

Presentation by Rick L'Amie of Moxie Marketing to the SWTA 2010 Transit Marketing Workshop.

Presentation by Rick L'Amie of Moxie Marketing to the SWTA 2010 Transit Marketing Workshop.

Statistics

Views

Total Views
1,125
Views on SlideShare
1,124
Embed Views
1

Actions

Likes
0
Downloads
7
Comments
0

1 Embed 1

http://www.docshut.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

SWTA transit marketing online marketing & social media SWTA transit marketing online marketing & social media Presentation Transcript

  • Online Marketing & Social Media Are These Tools Effective For Your Transit Agency? Transit Marketing Workshop, Sept. 20, 2010
  • Global Internet Users Photo Credit: Jess3
  • 90 Trillion The number of emails sent on the Internet in 2009. Source: Jess3
  • 500 Million Active Facebook Users Photo Credit: Oversocialized Source: Tech Herald
  • 126 Million The number of blogs on the Internet. Source: Jess3
  • 10 Billion+ Tweets Sent on Twitter Since 2006 Photo Credit: Rosaura Ochoa Source: Mashable
  • 2 Billion Videos Are Streamed Each Day On YouTube Photo Credit: jonsson Source: Techcrunch
  • What Is Social Media Marketing?
  • “Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane
  • “Social Media is Like a Cocktail Party: Listen Then Respond” Photo Credit: The Dana Files
  • Social media hierarchy Micro Social Networks Social Bookmarking Social Search RSS Feeds Blogging Copyright: Duct Tape Marketing
  • Pillars of a Social Media System • Create a social media strategy • Optimize brand assets • Create content as lead generation • Engage in Social networks and networking • Manage the beast Copyright: Duct Tape Marketing
  • A listening station Customer experience Brand mentions Competition Accuracy Media stalking Content Copyright: Duct Tape Marketing
  • A listening station Google Alerts Google Reader Search.twitter Boardtracker.com Backtype.com Copyright: Duct Tape Marketing
  • Content as Lead Generation: “Company Blogs are Digital Publications that Allow Public Responses” Photo Credit kevindooley
  • Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • # Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Social Media Can Drive Leads and Customers Photo Credit: PhotoDu.de
  • Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Optimizing Brand Assets “Links are the Currency of Social Media”
  • Optimizing brand assets • Fix your digital assets • Claim your digital real estate
  • Optimizing brand assets • Images, audio, video • Social profiles • Local search • Social search • Online PR
  • Social network profiles
  • Local search profiles • Google Maps Place page • Yahoo Local • Bing • google.com/lbc
  • Social search profiles • Yelp! • CitySearch • Insider Pages
  • Google Transit Partner Program
  • Hampton Roads Transit Success Story An additional, unexpected benefit for HRT has been a PR boon that Sullivan calls "the Google effect." He explains, "Public transit in the area is not always well regarded, so we got a positive public image from associating with Google."
  • Asset optimization
  • Content as lead generation • Being found vs. hunting • An optimized online presence • Merge content with engagement
  • Blog Basics • Configure WordPress.org WordPress.org vs. WordPress.com • Premium or custom theme (design) • Post and comments • RSS feed - subscribe
  • RSS Reader
  • Example WP Business Theme
  • Best practices • Read, follow, and listen • Write what people search • Feed the spiders often • Engage your comment community • Amplify your message
  • Integrate and amplify • Weekly digest email • Email subscribe to blog • Social media profiles • Strategic network • Guest post • Surveys for content • Publish to twitter, LinkedIn, FB
  • Sample blogs
  • Social networks and networking • twitter Search leads, discover, customer service • Fa Groups, Fan Pages • LinkedIn Groups, staff, questions • Mee Networking meetings
  • Twitter basic stuff • Tweet • Handle • Follow • Replies • Retweet • DM • Avatar • Hashtag
  • Why use it? Strategy – 1-to-1 or 1-to-many • Customer service • Reputation management • Event promotion/extension • Product/service promo • Network and partner
  • Who do I follow? Strategy – less is or more is • Twellow.com • Mr tweet • Twubble • Just Tweet It • search.twitter
  • What do I say? Strategy – it depends • @replies • Engage in conversations • Questions • RT • Bookmarks • Blog posts – twittertools
  • Twitter best practices • Think objectives • Follow (twellow.com) • Tweet mixed, but give and RT - repurpose • Use search and aggregate • Use 3rd party tool – www.oneforty.com • Don’t hang out all day
  • Twitter Pages
  • Some basic Facebook stuff • Profile • Fan Page • Groups • Ads
  • Fan/Business page
  • Facebook best practices • Build fan page • Promote with special modules and content • Repurpose content • Be consistent • Buy ads to promote content
  • LinkedIn profile page
  • LinkedIn best practices • Profile – links, keywords, descriptive • Status updates • Repurpose content – Slideshare, YouTube • Search for leads - Profile • Recommend • Questions and Answers
  • Managing the Beast • Getting Things Done • A system and process • Dashboards • Amplify • Integrate
  • System and process • Routine • Daily • Weekly • Monthly • Update
  • Dashboards • Netvibes • iGoogle • Yahoo Pipes • Friend Feed • ACT! 2010
  • Dashboards Gist
  • Integrate !!!
  • Golden Trio • Blog • Blog • Facebook OR? • Facebook • Twitter • LinkedIn
  • Now What? Now What? Your Questions
  • Resources • Free eBook: Social Media for Small Business Ebook bit.ly/smebook • Free weekly social media tips to your inbox
  • Resources • Social Media Pro Group Online Workshop Series Session include: – Creating a Social Media Strategy – Optimizing Brand Assets – Blogging for Business – Managing the Beast • Taught online and via webinar coaching sessions with your peers.
  • Resources • Social Media Pro Group Online Workshop Series starts Oct 26. – bit.ly/swta_social_media – SWTA Nation Special Pricing – Register by Oct. 1 to save $100 • Special price: $395 – After Oct. 1 • $445 (saves $50)
  • Contact Rick L’Amie www.getmoxiemarketing.com Twitter: @moxiemarketing Blog: www.marketingwithmoxie.com Email: rick.lamie@getmoxiemarketing.com 512.814.MOXIE (6694)
  • Thank you!