Building Blocks of Business<br />                Social Media for Business<br />                June 22, 20...
Thank You to Our Event Sponsors<br />
Thank You to Our Event Sponsors<br />
Thank You to Our Event Sponsors<br />
Thank You to Our Event Sponsors<br />
Thank You to Our Event Sponsors<br />
Thank You to Our Supporting Sponsors<br />Austin Regional Clinic<br />New York Life Insurance Co. – Pete Inman<br />
Internet Provided by<br />
Hosted by<br />
First, a few questions<br />Get out your Smart Phones to answer via:<br />Text <br />Tweet<br />Mobile Web<br />10<br />
How To Vote via Texting<br />EXAMPLE<br />Standard texting rates only (worst case US $0.20)<br />We have no access to your...
How To Vote via Poll4.com<br />EXAMPLE<br />Capitalization doesn’t matter, but spaces and spelling do<br />TIP<br />
How To Vote via Twitter<br />EXAMPLE<br />Capitalization doesn’t matter, but spaces and spelling do<br />Since @poll is th...
Building Blocks of Business Poll 1<br />Don’t forget: You can copy-paste this slide into other presentations, and move or ...
Building Blocks of Business Poll 2<br />Don’t forget: You can copy-paste this slide into other presentations, and move or ...
Building Blocks of Business Poll 3<br />Don’t forget: You can copy-paste this slide into other presentations, and move or ...
Building Blocks of Business Q&A<br />Don’t forget: You can copy-paste this slide into other presentations, and move or res...
Why Is Social Media Important?: Statistics<br />Photo Credit: kevindooley<br />
Global Internet Users<br />Photo Credit: Jess3<br />
90 Trillion <br />The number <br />of emails sent on <br />the Internet in 2009.<br />Source: Jess3<br />
500 Million Active Facebook Users<br />Source: Tech Herald<br />Photo Credit: Oversocialized<br />
126 Million<br />The number of blogs on the Internet.<br />Source: Jess3<br />
10 Billion+ Tweets Sent on Twitter Since 2006<br />Source: Mashable<br />Photo Credit: Rosaura Ochoa<br />
2 Billion Videos Are Streamed  Each Day On YouTube<br />Photo Credit: jonsson<br />Source: Techcrunch<br />
What Is Social Media Marketing?<br />
“Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content”<br />Image credit: Ian S...
“Social Media is Like a Cocktail Party: Listen Then Respond”<br />Photo Credit: The Dana Files<br />
“Links are the Currency of the Social Web”<br />
Social media hierarchy<br />Copyright:  Duct Tape Marketing<br />
Pillars of a Social Media System<br /><ul><li>Create a social media strategy
Optimize brand assets
Create content as lead generation
Engage in Social networks and networking
Manage the beast </li></ul>Copyright:  Duct Tape Marketing<br />
A listening station<br />Customer experience<br />Brand mentions<br />Competition<br />Accuracy<br />Media stalking<br />C...
A listening station<br />Google Alerts<br />Google Reader<br />Search.twitter<br />Boardtracker.com<br />Backtype.com<br /...
“Company Blogs are Digital Publications <br />that Allow Public Responses”<br />Photo Credit kevindooley<br />
Blogging and B2C and B2B Leads <br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
# Blog Articles By Leads Generated<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<b...
Social Media Can Drive <br />Leads and Customers<br />Photo Credit: PhotoDu.de<br />
Social Media is for Leads and Sales<br />Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
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Social Media Slides Building Blocks Of Business GACC

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Presentation slides for Greater Austin Chamber's Building Blocks of Business Social Media seminar on June 22, 2010 with Rick L'Amie and David Armistead.

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  • This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones to do some audience voting just like on American Idol.So please take out your cell phones, but remember to leave them on silent. You can participate by sending a text message.This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan. The service we are using is serious about privacy. I cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!
  • This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones or laptops to do some audience voting just like on American Idol.So please take out your mobilephones or laptops, but remember to leave them on silent. You can participate by submitting an answer atPoll4.com on your laptop or a mobile phone.The service we are using is serious about privacy. I cannot see who you are or who voted.
  • This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use Twitter to do some audience voting.So please take out your cell phones or laptops, but remember to leave them on silent. The way you will be able to participate is by tweeting a response to @poll. Your followers won’t be bothered by this message.
  • Poll: Social Media is



    Press F5 or enter presentation mode to view the poll

    In an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser:

    http://www.polleverywhere.com/multiple_choice_polls/LTE0ODkyNzQ0NTkIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Poll: I&apos;m interested in Social Media because



    Press F5 or enter presentation mode to view the poll

    In an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser:

    http://www.polleverywhere.com/multiple_choice_polls/NTkyMzc4NTc0If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Poll: My biggest concern about social media is



    Press F5 or enter presentation mode to view the poll

    In an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser:

    http://www.polleverywhere.com/multiple_choice_polls/MTM3MzQzMTc4If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Press F5 or enter presentation mode to view the poll

    In an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser:

    http://www.polleverywhere.com/free_text_polls/MjQzMjcwNjE3If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Press F5 or enter presentation mode to view the poll

    In an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser:

    http://www.polleverywhere.com/free_text_polls/MjQzMjcwNjE3If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Social Media Slides Building Blocks Of Business GACC

    1. 1. Building Blocks of Business<br /> Social Media for Business<br /> June 22, 2010<br />
    2. 2. Thank You to Our Event Sponsors<br />
    3. 3. Thank You to Our Event Sponsors<br />
    4. 4. Thank You to Our Event Sponsors<br />
    5. 5. Thank You to Our Event Sponsors<br />
    6. 6. Thank You to Our Event Sponsors<br />
    7. 7. Thank You to Our Supporting Sponsors<br />Austin Regional Clinic<br />New York Life Insurance Co. – Pete Inman<br />
    8. 8. Internet Provided by<br />
    9. 9. Hosted by<br />
    10. 10. First, a few questions<br />Get out your Smart Phones to answer via:<br />Text <br />Tweet<br />Mobile Web<br />10<br />
    11. 11. How To Vote via Texting<br />EXAMPLE<br />Standard texting rates only (worst case US $0.20)<br />We have no access to your phone number<br />Capitalization doesn’t matter, but spaces and spelling do<br />TIPS<br />
    12. 12. How To Vote via Poll4.com<br />EXAMPLE<br />Capitalization doesn’t matter, but spaces and spelling do<br />TIP<br />
    13. 13. How To Vote via Twitter<br />EXAMPLE<br />Capitalization doesn’t matter, but spaces and spelling do<br />Since @poll is the first word, your followers will not receive this tweet<br />TIPS<br />
    14. 14. Building Blocks of Business Poll 1<br />Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: Social Media is<br />
    15. 15. Building Blocks of Business Poll 2<br />Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: I'm interested in Social Media because<br />
    16. 16. Building Blocks of Business Poll 3<br />Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: My biggest concern about social media is<br />
    17. 17. Building Blocks of Business Q&A<br />Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
    18. 18. Why Is Social Media Important?: Statistics<br />Photo Credit: kevindooley<br />
    19. 19. Global Internet Users<br />Photo Credit: Jess3<br />
    20. 20. 90 Trillion <br />The number <br />of emails sent on <br />the Internet in 2009.<br />Source: Jess3<br />
    21. 21. 500 Million Active Facebook Users<br />Source: Tech Herald<br />Photo Credit: Oversocialized<br />
    22. 22. 126 Million<br />The number of blogs on the Internet.<br />Source: Jess3<br />
    23. 23. 10 Billion+ Tweets Sent on Twitter Since 2006<br />Source: Mashable<br />Photo Credit: Rosaura Ochoa<br />
    24. 24. 2 Billion Videos Are Streamed Each Day On YouTube<br />Photo Credit: jonsson<br />Source: Techcrunch<br />
    25. 25. What Is Social Media Marketing?<br />
    26. 26. “Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content”<br />Image credit: Ian Sane<br />
    27. 27. “Social Media is Like a Cocktail Party: Listen Then Respond”<br />Photo Credit: The Dana Files<br />
    28. 28. “Links are the Currency of the Social Web”<br />
    29. 29. Social media hierarchy<br />Copyright: Duct Tape Marketing<br />
    30. 30. Pillars of a Social Media System<br /><ul><li>Create a social media strategy
    31. 31. Optimize brand assets
    32. 32. Create content as lead generation
    33. 33. Engage in Social networks and networking
    34. 34. Manage the beast </li></ul>Copyright: Duct Tape Marketing<br />
    35. 35. A listening station<br />Customer experience<br />Brand mentions<br />Competition<br />Accuracy<br />Media stalking<br />Content<br />Alerts<br />Copyright: Duct Tape Marketing<br />
    36. 36. A listening station<br />Google Alerts<br />Google Reader<br />Search.twitter<br />Boardtracker.com<br />Backtype.com<br />Alerts<br />Copyright: Duct Tape Marketing<br />
    37. 37. “Company Blogs are Digital Publications <br />that Allow Public Responses”<br />Photo Credit kevindooley<br />
    38. 38. Blogging and B2C and B2B Leads <br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    39. 39. # Blog Articles By Leads Generated<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    40. 40. Social Media Can Drive <br />Leads and Customers<br />Photo Credit: PhotoDu.de<br />
    41. 41. Social Media is for Leads and Sales<br />Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
    42. 42. Social Media is for B2B and B2C<br />Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
    43. 43. Building Blocks of Business Q&A<br />Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
    44. 44. Contact<br />Rick L’Amie<br />Twitter@moxiemarketing<br />Blog: www.marketingwithmoxie.com<br />Email: rick.lamie@getmoxiemarketing.com<br />David Armistead<br />Email: darmistead@socialwebstrategies.com<br />512-589-3998<br />
    45. 45. Resources<br />Free eBook: Social Media for Small Business Ebookbit.ly/smebook<br />Social Media Pro Group Workshop Series starts July 6.<br />moxiesocialmedia.eventbrite.com/<br />Chamber discount code: austinchamber – save $50<br />Register by June 29 to save $100<br />

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