RISE 2011 Presentation:  The Social Media Pyramid - Unraveling the Mystery of Social Media Marketing
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RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of Social Media Marketing

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Presentation by Rick L'Amie to RISE 2011 Conference, March 7, Austin Texas

Presentation by Rick L'Amie to RISE 2011 Conference, March 7, Austin Texas

Content used by permission, Duct Tape Marketing

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RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of Social Media Marketing Presentation Transcript

  • 1. Welcome to RISE WEEK 2011The Social Media Pyramid: Unravelingthe Mystery of Social Media Marketing Hosted by Rick L’Amie President & Founder, Moxie Marketing www.getmoxiemarketing.com @moxiemarketing
  • 2. Social Media Pro Creating Your Social Media System
  • 3. Definition of Marketing American Marketing Association Marketing is the activity, set of institutions, and processes for creating, communicating, Webster’s Know Like Trust delivering, and exchanging offerings that have 1 a : the act or process of selling or purchasing value for customers, clients, partners, and in a market. society at large.
  • 4. Definition of Marketing Know Like Trust
  • 5. Definition of Social Media“. . . the use of technology to co-create know, like and trust.”
  • 6. Creating Your Small BusinessSocial Media System “If you’re not participating in social media, you’re not really online.”
  • 7. Social Media Strategy
  • 8. Social media hierarchy Micro Social Networks Social Bookmarking Social Search RSS Feeds Blogging
  • 9. Pillars of a Social Media System • Creating a social media strategy • Optimizing brand assets • Content as lead generation • Social networks and networking • Managing the beast
  • 10. Strategy before tactics• Align activities with objectives• Create a listening station
  • 11. A listening station Customer experience Brand mentions Competition Accuracy Media stalking Content
  • 12. A listening station Google Alerts Google Reader Search.twitter Boardtracker.com Backtype.com
  • 13. Paid listening station Filtrbox Trackur Radian6 Buzzlogic
  • 14. Optimizing Brand Assets
  • 15. Optimizing brand assets• Fix your digital assets• Claim your digital real estate
  • 16. Optimizing brand assets• Images, audio, video• Social profiles• Local search• Social search• Online PR
  • 17. Social network profiles
  • 18. Local search profiles• Google Maps• Yahoo Local• Bing• google.com/lbc
  • 19. Social search profiles• Yelp!• CitySearch• Insider Pages
  • 20. Google personal profile
  • 21. Asset optimization
  • 22. Content as Lead Generation
  • 23. Content as lead generation • Being found vs. hunting • An optimized online presence • Merge content with engagement
  • 24. Blog Basics • Configure WordPress.org • Premium or custom theme (design) • Post and comments • RSS feed - subscribe
  • 25. RSS Reader
  • 26. Example WP Business Theme
  • 27. Best practices • Read, follow, and listen • Write what people search • Feed the spiders often • Engage your comment community • Amplify your message
  • 28. Integrate and amplify• Weekly digest email• Email subscribe to blog• Social media profiles• Strategic network• Guest post• Surveys for content• Publish to twitter, LinkedIn, FB
  • 29. Sample blogs
  • 30. Sample blogs
  • 31. Social Networks andNetworking
  • 32. Social networks and networking• twitter Search leads, discover, customer service• Fa Groups, Fan Pages• LinkedIn Groups, staff, questions• Biznik Meetings, groups, resources, “networking that doesn’t suck”• Mee Networking meetings
  • 33. Twitter basic stuff • Tweet • Handle • Follow • Replies • Retweet • DM • Avatar • Hashtag
  • 34. Why use it?Strategy – 1-to-1 or 1-to-many • Customer service • Reputation management • Event promotion/extension • Product/service promo • Network and partner
  • 35. Who do I follow?Strategy – less is or more is • Twellow.com • Mr tweet • Twubble • Just Tweet It • search.twitter
  • 36. What do I say?Strategy – it depends • @replies • Engage in conversations • Questions • RT • Bookmarks • Blog posts – twittertools
  • 37. Twitter best practices• Think objectives• Follow (twellow.com)• Tweet mixed, but give and RT - repurpose• Use search and aggregate• Use 3rd party tool – www.oneforty.com• Don’t hang out all day
  • 38. Some basic Facebook stuff • Profile • Fan Page • Groups • Ads
  • 39. Google Hotpot• Competing with Yelp, Foursquare etc• Ties in to Google Places listing• Check-in and reviews• Offer specials/discounts
  • 40. Fan/Business page
  • 41. Facebook best practices• Build fan page – there’s a new interface!• Use FB as your business, not you• Promote with special modules and content• Repurpose content• Be consistent• Buy ads to promote content
  • 42. LinkedIn profile page
  • 43. LinkedIn best practices• Profile – links, keywords, descriptive• Status updates• Repurpose content – Slideshare, YouTube• Search for leads - Profile• Recommend• Questions and Answers
  • 44. Managing the Beast
  • 45. Managing the Beast• Getting Things Done• A system and process• Dashboards• Amplify• Integrate
  • 46. System and process• Routine• Daily• Weekly• Monthly• Update
  • 47. Dashboards• Netvibes• iGoogle• Yahoo Pipes• Friend Feed• ACT! 2010
  • 48. Dashboards Gist
  • 49. Integrate !!!
  • 50. Golden Trio• Blog • Blog• Facebook OR? • Facebook• Twitter • Linked In/Biznik/Meetup
  • 51. Your questions?What now?
  • 52. Duct Tape UniversitySocial Media Pro Workshop • New Webinar Group forming in soon • Build your social media marketing system in five weeks! • Online tutorials with “Professor” John Jantsch • Coaching feedback in meeting and email • A Biznik event series – Group sharing, collaboration • RISE special: $425 (Regular $495) – respond by March 14
  • 53. Social Media Pro Workshop – Webinar Series• Session One – Creating a Social Media Strategy• Session Two – Optimizing Brand Assets• Session Three – Blogging for Business• Session Four – Social Networking and Networks• Session Five – Managing the Beast
  • 54. Social Media Pro WorkshopCurriculum• Session One – Creating a Social Media Strategy & creating a listening station• Session Two – Optimizing Brand Assets• Session Three – Blogging for Business• Session Four – Social Networking and Networks• Session Five – Managing the Beast
  • 55. About Moxie Marketing – Creative Services – Jolly Design • Logos, business identity • Marketing collateral • Web Design – Public Relations – Dave Manzer Creative Relations – SEO, SEM – Advertising & Copywriting – Video & Direct Marketing – Email Marketing
  • 56. Services• Core offering: Guided Marketing Program (One-on- one) – Your Virtual Marketing Manager• Marketing Training Camp• Referral Engine Group Training• Social Media Group Training• Match experts and contractors to match the client’s needs and budgets (writers, etc.)• Services: Constant Contact, SEO, Pixability Video Marketing
  • 57. Worked With
  • 58. Sample Current Clients
  • 59. About Duct Tape Marketing• Used worldwide by “Clever marketing ideas galore and lots of contrarian thinking about thousands of small what works and what doesn’t” ― Forbes magazine business owners• A system, not a plan• Up to date marketing techniques• Used by a network of more than 50 marketing professionals worldwide• Backed by companies such as Sage, Marketing Plan Pro HP and Constant Contact
  • 60. Rick L’Amie• Web: www.getmoxiemarketing.com• Blog: www.marketingwithmoxie.com• Twitter: twitter.com/MoxieMarketing• LinkedIn: www.linkedin.com/in/ricklamie• Email: rick.lamie@getmoxiemarketing.com• Phone: 512.814.MOXIE (6694)