View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Welcome to RISE WEEK 2011The Social Media Pyramid: Unravelingthe Mystery of Social Media Marketing Hosted by Rick L’Amie President & Founder, Moxie Marketing www.getmoxiemarketing.com @moxiemarketing
Social Media Pro Creating Your Social Media System
Definition of Marketing American Marketing Association Marketing is the activity, set of institutions, and processes for creating, communicating, Webster’s Know Like Trust delivering, and exchanging offerings that have 1 a : the act or process of selling or purchasing value for customers, clients, partners, and in a market. society at large.
Social networks and networking• twitter Search leads, discover, customer service• Fa Groups, Fan Pages• LinkedIn Groups, staff, questions• Biznik Meetings, groups, resources, “networking that doesn’t suck”• Mee Networking meetings
Facebook best practices• Build fan page – there’s a new interface!• Use FB as your business, not you• Promote with special modules and content• Repurpose content• Be consistent• Buy ads to promote content
Duct Tape UniversitySocial Media Pro Workshop • New Webinar Group forming in soon • Build your social media marketing system in five weeks! • Online tutorials with “Professor” John Jantsch • Coaching feedback in meeting and email • A Biznik event series – Group sharing, collaboration • RISE special: $425 (Regular $495) – respond by March 14
Social Media Pro Workshop – Webinar Series• Session One – Creating a Social Media Strategy• Session Two – Optimizing Brand Assets• Session Three – Blogging for Business• Session Four – Social Networking and Networks• Session Five – Managing the Beast
Social Media Pro WorkshopCurriculum• Session One – Creating a Social Media Strategy & creating a listening station• Session Two – Optimizing Brand Assets• Session Three – Blogging for Business• Session Four – Social Networking and Networks• Session Five – Managing the Beast
About Moxie Marketing – Creative Services – Jolly Design • Logos, business identity • Marketing collateral • Web Design – Public Relations – Dave Manzer Creative Relations – SEO, SEM – Advertising & Copywriting – Video & Direct Marketing – Email Marketing
Services• Core offering: Guided Marketing Program (One-on- one) – Your Virtual Marketing Manager• Marketing Training Camp• Referral Engine Group Training• Social Media Group Training• Match experts and contractors to match the client’s needs and budgets (writers, etc.)• Services: Constant Contact, SEO, Pixability Video Marketing
About Duct Tape Marketing• Used worldwide by “Clever marketing ideas galore and lots of contrarian thinking about thousands of small what works and what doesn’t” ― Forbes magazine business owners• A system, not a plan• Up to date marketing techniques• Used by a network of more than 50 marketing professionals worldwide• Backed by companies such as Sage, Marketing Plan Pro HP and Constant Contact