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Marketing on Purpose. Presented to the Austin Independent Business Alliance. Copyright material used by permission of Duct Tape Marketing.

Marketing on Purpose. Presented to the Austin Independent Business Alliance. Copyright material used by permission of Duct Tape Marketing.

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Marketing on purpose presentation Marketing on purpose presentation Presentation Transcript

  • On Purpose Austin Independent Business Alliance PresentsThe Magic & Science of Successful Marketing
  • Marketing is a system
  • Definition of Marketing Know Like Trust
  • The Marketing Hourglasssm •Who and how Know •Ads •Referrals •Web site/blog Like •Reception •Newsletter •Search Trust •Expert content •Sales presentation •Webinar Try •Evaluation •Nurturing •Service team Buy •New customer kit •Finance/delivery •Post project survey Repeat •Cross selling •Quarterly events •Results reviews Refer •Partner intros •Peer2peer events © Duct Tape Marketing – all rights reserved
  • Filling the gaps – product and process questions •Who and how Know •Ads •Referrals •Web site/blog Like •Reception •Newsletter •Search Trust •Expert content •Sales presentation •Webinar Try •Evaluation •Nurturing •Service team Buy •New customer kit •Finance/delivery •Post project survey Repeat •Cross selling •Quarterly events •Results reviews Refer •Partner intros •Peer2peer events © Duct Tape Marketing – all rights reserved
  • Be EnchantingThree Pillars of Enchantment
  • Always be Likeable
  • Always be Trustworthy
  • Always Have a Great Cause
  • Always Have a Great Cause Think “DICEE” Deep Indulgent Complete Empowering Elegant
  • The purpose of a businessis….• Be profitable?• To create and keep a customer?• To create and keep a purpose
  • Purpose can be• Innovation that attracts• Culture that attracts• Single idea like trust or fanatical support
  • Rackspace
  • Purpose can be giving back
  • 5 ways to make culture astrategy
  • 5 ways to make culture astrategy 1. Green
  • 5 ways to make culture astrategy 1. Green 2. Yes!
  • Life at Zappo’s
  • 5 ways to make culture astrategy 1. Green 2. Yes! 3. People
  • 5 ways to make culture astrategy 1. Green 2. Yes! 3. People 4. Design http://www.jonessoda.com/
  • 5 ways to make culture astrategy 1. Green 2. Yes! 3. People 4. Design 5. Freaks
  • pinkkisses.com
  • 6 questions to ask your teamand yourself 1. Why are you in business? 2. What is your culture? 3. What is your mission statement? 4. Who are your followers? 5. How do you respond to trials?
  • Questions?
  • Door Prize
  • Your feedbackComplete evaluation form• Your feedback• Information – 7 Steps to Marketing Success Report – Request a marketing evaluation – Get info about Marketing Training Camp • Sept. 22 • Special offer for AIBA members
  • About Moxie Marketing Marketing with an Attitude for Small Business• We help small business owners and service professionals realize their business dreams• Install small business marketing systems & equip your company with great creative, tools and tactics. – Strategy before tactics • Powered by Duct Tape Marketing, Certified Consultant • Simple, effective, affordable – Collaborative Consulting • Your Businesses Virtual Marketing Dept. • Group Training
  • Services• Core offering: Guided Marketing Program (One- on-one) – Your Virtual Marketing Manager• Marketing Training Camp• Referral Engine Group Training• Social Media Group Training• Match experts and contractors to match the client’s needs and budgets (writers, etc.)• Services: Constant Contact, SEO, Pixability Video Marketing
  • Worked With
  • Sample Clients
  • Marketing Training CampNext “live” group starts Sept. 22
  • Rick L’Amie• Web: www.getmoxiemarketing.com• Blog: www.marketingwithmoxie.com• Twitter: twitter.com/MoxieMarketing• LinkedIn: www.linkedin.com/in/ricklamie• G+ ricklamie• Email: rick.lamie@getmoxiemarketing.com• Phone: 512.814.MOXIE (6694)