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On Purpose    Austin Independent Business Alliance PresentsThe Magic & Science of Successful Marketing
Marketing is    a system
Definition of Marketing        Know   Like   Trust
The Marketing Hourglasssm             •Who and how     Know    •Ads             •Referrals             •Web site/blog     ...
Filling the gaps – product and process questions                  •Who and how        Know      •Ads                  •Ref...
Be EnchantingThree Pillars of Enchantment
Always be Likeable
Always be Trustworthy
Always Have a Great Cause
Always Have a Great Cause      Think “DICEE”        Deep        Indulgent        Complete        Empowering        Elegant
The purpose of a businessis….• Be profitable?• To create and  keep a customer?• To create and   keep a purpose
Purpose can be• Innovation that attracts• Culture that attracts• Single idea like trust  or fanatical support
Rackspace
Purpose can be giving back
5 ways to make culture astrategy
5 ways to make culture astrategy  1. Green
5 ways to make culture astrategy  1. Green  2. Yes!
Life at Zappo’s
5 ways to make culture astrategy  1. Green  2. Yes!  3. People
5 ways to make culture astrategy  1.   Green  2.   Yes!  3.   People  4.   Design       http://www.jonessoda.com/
5 ways to make culture astrategy  1.   Green  2.   Yes!  3.   People  4.   Design  5.   Freaks
pinkkisses.com
6 questions to ask your teamand yourself  1.   Why are you in business?  2.   What is your culture?  3.   What is your mis...
Questions?
Door Prize
Your feedbackComplete evaluation form• Your feedback• Information  – 7 Steps to Marketing Success Report  – Request a mark...
About Moxie Marketing  Marketing with an Attitude for Small Business• We help small business owners and service profession...
Services• Core offering: Guided Marketing Program (One-  on-one) – Your Virtual Marketing Manager• Marketing Training Camp...
Worked With
Sample Clients
Marketing Training CampNext “live” group starts Sept. 22
Rick L’Amie•   Web: www.getmoxiemarketing.com•   Blog: www.marketingwithmoxie.com•   Twitter: twitter.com/MoxieMarketing• ...
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Marketing on purpose presentation

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Marketing on Purpose. Presented to the Austin Independent Business Alliance. Copyright material used by permission of Duct Tape Marketing.

Published in: Business, News & Politics
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Transcript of "Marketing on purpose presentation"

  1. 1. On Purpose Austin Independent Business Alliance PresentsThe Magic & Science of Successful Marketing
  2. 2. Marketing is a system
  3. 3. Definition of Marketing Know Like Trust
  4. 4. The Marketing Hourglasssm •Who and how Know •Ads •Referrals •Web site/blog Like •Reception •Newsletter •Search Trust •Expert content •Sales presentation •Webinar Try •Evaluation •Nurturing •Service team Buy •New customer kit •Finance/delivery •Post project survey Repeat •Cross selling •Quarterly events •Results reviews Refer •Partner intros •Peer2peer events © Duct Tape Marketing – all rights reserved
  5. 5. Filling the gaps – product and process questions •Who and how Know •Ads •Referrals •Web site/blog Like •Reception •Newsletter •Search Trust •Expert content •Sales presentation •Webinar Try •Evaluation •Nurturing •Service team Buy •New customer kit •Finance/delivery •Post project survey Repeat •Cross selling •Quarterly events •Results reviews Refer •Partner intros •Peer2peer events © Duct Tape Marketing – all rights reserved
  6. 6. Be EnchantingThree Pillars of Enchantment
  7. 7. Always be Likeable
  8. 8. Always be Trustworthy
  9. 9. Always Have a Great Cause
  10. 10. Always Have a Great Cause Think “DICEE” Deep Indulgent Complete Empowering Elegant
  11. 11. The purpose of a businessis….• Be profitable?• To create and keep a customer?• To create and keep a purpose
  12. 12. Purpose can be• Innovation that attracts• Culture that attracts• Single idea like trust or fanatical support
  13. 13. Rackspace
  14. 14. Purpose can be giving back
  15. 15. 5 ways to make culture astrategy
  16. 16. 5 ways to make culture astrategy 1. Green
  17. 17. 5 ways to make culture astrategy 1. Green 2. Yes!
  18. 18. Life at Zappo’s
  19. 19. 5 ways to make culture astrategy 1. Green 2. Yes! 3. People
  20. 20. 5 ways to make culture astrategy 1. Green 2. Yes! 3. People 4. Design http://www.jonessoda.com/
  21. 21. 5 ways to make culture astrategy 1. Green 2. Yes! 3. People 4. Design 5. Freaks
  22. 22. pinkkisses.com
  23. 23. 6 questions to ask your teamand yourself 1. Why are you in business? 2. What is your culture? 3. What is your mission statement? 4. Who are your followers? 5. How do you respond to trials?
  24. 24. Questions?
  25. 25. Door Prize
  26. 26. Your feedbackComplete evaluation form• Your feedback• Information – 7 Steps to Marketing Success Report – Request a marketing evaluation – Get info about Marketing Training Camp • Sept. 22 • Special offer for AIBA members
  27. 27. About Moxie Marketing Marketing with an Attitude for Small Business• We help small business owners and service professionals realize their business dreams• Install small business marketing systems & equip your company with great creative, tools and tactics. – Strategy before tactics • Powered by Duct Tape Marketing, Certified Consultant • Simple, effective, affordable – Collaborative Consulting • Your Businesses Virtual Marketing Dept. • Group Training
  28. 28. Services• Core offering: Guided Marketing Program (One- on-one) – Your Virtual Marketing Manager• Marketing Training Camp• Referral Engine Group Training• Social Media Group Training• Match experts and contractors to match the client’s needs and budgets (writers, etc.)• Services: Constant Contact, SEO, Pixability Video Marketing
  29. 29. Worked With
  30. 30. Sample Clients
  31. 31. Marketing Training CampNext “live” group starts Sept. 22
  32. 32. Rick L’Amie• Web: www.getmoxiemarketing.com• Blog: www.marketingwithmoxie.com• Twitter: twitter.com/MoxieMarketing• LinkedIn: www.linkedin.com/in/ricklamie• G+ ricklamie• Email: rick.lamie@getmoxiemarketing.com• Phone: 512.814.MOXIE (6694)
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