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Get more customers with facebook bbb webinar

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Austin BBB webinar 8/3/11 with Rick L'Amie of Moxie marketing

Austin BBB webinar 8/3/11 with Rick L'Amie of Moxie marketing

Published in: Business, Technology

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Transcript

  • 1. Want more Customers?Use Facebook to turn yourdynamic customers intoloyal followersRick L’AmieMoxie Marketing
  • 2. Definition of Marketing Know Like TrustTwitter: @moxiemarketing
  • 3. Twitter: @moxiemarketing
  • 4. Be Enchanting Three Pillars of EnchantmentTwitter: @moxiemarketing
  • 5. Always be LikeableTwitter: @moxiemarketing
  • 6. Always be TrustworthyTwitter: @moxiemarketing
  • 7. Always be GreatTwitter: @moxiemarketing
  • 8. REFERRING CUSTOMERS ARE YOUR BEST AMBASSADORS REPEAT CUSTOMERS ARE THE MOST LOYALTwitter: @moxiemarketing
  • 9. Stop Self-Promotion 100% of the time! NOT ON FB PLZTwitter: @moxiemarketing
  • 10. Stop Self-Promotion 100% of the time! Stop Complaining & GuiltingYour Fans NOT ON FB PLZTwitter: @moxiemarketing
  • 11. Stop Self-Promotion 100% of the time! Stop Complaining & GuiltingYour Fans Stop Expecting Overnight Success NOT ON FB PLZTwitter: @moxiemarketing
  • 12. WHILE VIRAL IS POSSIBLETwitter: @moxiemarketing
  • 13. STAYING TOP-OF-MIND IS ESSENTIAL! (and alot more realistic!)Twitter: @moxiemarketing
  • 14. HOW ARE BRAND AMBASSADORS MADE?Twitter: @moxiemarketing
  • 15. 1. Always be SnappingTwitter: @moxiemarketing
  • 16. 2. Always be CroppingTwitter: @moxiemarketing
  • 17. 3. Always be CommentingTwitter: @moxiemarketing
  • 18. GET TAGGED! ENGAGE!Twitter: @moxiemarketing
  • 19. SHARE-ABLE CONTENT ~ INFORMATIONAL ~ INSPIRATIONAL ~ EDUCATIONALTwitter: @moxiemarketing
  • 20. 3 SIMPLE THINGS TO DO TODAY! #1 CAPTURE YOUR UNIQUE URL TO BRANDYOUR PAGETwitter: @moxiemarketing
  • 21. Brand URSELF W UR OWN URL http://www.facebook.com/username/Twitter: @moxiemarketing
  • 22. Brand URSELF W UR OWN URL www.facebook.com/usernameTwitter: @moxiemarketing
  • 23. 3 SIMPLE THINGS TO DO TODAY! #2 MAXIMIZE YOUR FACEBOOK PAGETwitter: @moxiemarketing
  • 24. Use Photostrip to showcase PRODUCTS, CONTESTS, or FEATURED PHOTOS Description with a link!Twitter: @moxiemarketing
  • 25. Twitter: @moxiemarketing
  • 26. Use the featured “Likes” as strategic partnershipsTwitter: @moxiemarketing
  • 27. Twitter: @moxiemarketing
  • 28. Twitter: @moxiemarketing
  • 29. 3 SIMPLE THINGS TO DO TODAY! #3 CUSTOMIZEYOUR GREETINGTOYOUR FANS!Twitter: @moxiemarketing
  • 30. GREET THEM WITH A FRIENDLY SMILE!Twitter: @moxiemarketing
  • 31. GIVE THEM GUIDANCETwitter: @moxiemarketing
  • 32. SHOWCASE!Twitter: @moxiemarketing
  • 33. LIKE/REVEALTwitter: @moxiemarketing
  • 34. Welcome Tabs • Do it Yourself – Search: iframe HTML – http://www.facebook.com/apps/application.ph p?id=19 • Get Moxie Marketing – Email me at rick.lamie@getmoxiemarketing – Fill out the online review form after the webinar http://conta.cc/moxiemarketingTwitter: @moxiemarketing
  • 35. Four Things not to do with FB Ads • Don’t create boring ads • Don’t use your company logo as your image • Don’t use the copy to describe what you do • Don’t create one or two ads and think you’re done DO: target, target, targetTwitter: @moxiemarketing
  • 36. Your questions? What now?Twitter: @moxiemarketing
  • 37. Your Feedback • Feedback Form • http://conta.cc/moxiemarketing • Newsletter & Report • Upcoming Social Media Pro Online Training • Creating a FB landing PageTwitter: @moxiemarketing
  • 38. $300 Facebook Landing Page Contest Visit facebook.com/MoxieMarketing Like us and click on the contest logoTwitter: @moxiemarketing
  • 39. Social Media Pro Online Workshop Series • Session One – Creating a Social Media Strategy • Session Two – Optimizing Brand Assets • Session Three – Blogging for Business • Session Four – Social Networking and Networks • Session Five – Managing the Beast • Starts Sept 1, 2011 • http://socialmediaprofall11.eventbrite.com/Twitter: @moxiemarketing
  • 40. Special Offers for BBB Members • Social Media Pro • Regular Price $495/person • Special: Save $50 if you enroll by Aug.15 • Promo Code: BBB – save $50 more! • Custom FB Landing Page - $50 off first 5 people to sign upTwitter: @moxiemarketing
  • 41. About Moxie Marketing Marketing with an Attitude for Small Business • We help small business owners and service professionals realize their business dreams • Install small business marketing systems & equip your company with great creative, tools and tactics. – Strategy before tactics • Powered by Duct Tape Marketing, Certified Consultant • Simple, effective, affordable – Collaborative Consulting • Your Businesses Virtual Marketing Dept. • Group TrainingTwitter: @moxiemarketing
  • 42. About Moxie Marketing – Creative Services – Jolly Design • Logos, business identity • Marketing collateral • Web Design – Public Relations – SEO, SEM – Advertising & Copywriting – Video & Direct Marketing – Email MarketingTwitter: @moxiemarketing
  • 43. Services • Core offering: Guided Marketing Program (One- on-one) – Your Virtual Marketing Manager • Marketing Training Camp • Referral Engine Group Training • Social Media Group Training • Match experts and contractors to match the client’s needs and budgets (writers, etc.) • Services: Constant Contact, SEO, Pixability Video MarketingTwitter: @moxiemarketing
  • 44. Worked WithTwitter: @moxiemarketing
  • 45. Sample ClientsTwitter: @moxiemarketing
  • 46. About Duct Tape Marketing • Used worldwide by “Clever marketing ideas galore and lots of contrarian thinking about thousands of small what works and what doesn’t” ― Forbes magazine business owners • A system, not a plan • Up to date marketing techniques • Used by a network of more than 50 marketing professionals worldwide • Backed by companies such as Sage, Marketing Plan Pro HP and Constant ContactTwitter: @moxiemarketing
  • 47. Marketing Training Camp Next “live” group starts in SeptemberTwitter: @moxiemarketing
  • 48. Rick L’Amie • Web: www.getmoxiemarketing.com • Blog: www.marketingwithmoxie.com • Email: rick.lamie@getmoxiemarketing.com • twitter.com/MoxieMarketing • linkedin.com/in/ricklamie • facebook.com/moxiemarketing • Phone: 512.814.MOXIE (6694)Twitter: @moxiemarketing