The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
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Slides from webinar held 2nd March 2011, briefing on Gold Membership of The Clientshare Academy and the Selling Skills Masterclass for Accountants.

Slides from webinar held 2nd March 2011, briefing on Gold Membership of The Clientshare Academy and the Selling Skills Masterclass for Accountants.

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The Clientshare Academy Briefing - Gold Membership - by Practice Paradox Presentation Transcript

  • 1. Get in on thegrowth!Michael ‘MC’ Carter - Director of Practice Paradox
  • 2. A briefing about ...The Clientshare™ Academy -Marketing Training &Implementation CourseMichael ‘MC’ Carter - Director of Practice Paradox
  • 3. What We’ll Cover Today1. Selling Skills Masterclass for Accountants2. What’s included in the Gold membership level for The Clientshare™ Academy3. How to get your Masterclass tickets included at no additional cost
  • 4. What We’ll Cover Today1. How to fast track your selling skills2. How to tap into a training and implementation support system for marketing and growing your firm3. How to take advantage of a great deal on both
  • 5. Ranking of Top Challenges Facing Firms2010 Rank Challenge 2008 2009 2010 ↑ or ↓ No.1 Growth 25% 31% 37% ↑ 6% No.2 Profitability 24% 27% 28% ↑ 1% No.3 Cash Flow 15% 23% 26% ↑ 3% No.4 Productivity 24% 23% 20% ↓ 3% No.5 Introducing New Services 14% 12% 20% ↑ 8% No.6 Debtor Management 13% 16% 19% ↑ 3% No.7 Write Offs 21% 23% 18% ↓ 5% No.8 Getting New Clients 12% 14% 18% ↑ 4% No.9 Efficiency of Firm’s Processes 23% 20% 14% ↓ 6% No.10 Client Relationships 7% 9% 12% ↑ 3%
  • 6. Survey Practice Paradox™ Conducts• Marketing skills training • 41% have never been trained in marketing • 14% haven’t received training in over 5 years 61% • 6% haven’t received training within the past 2 years• Selling skills training • • 48% have never been trained in selling skills 16% haven’t received training in over 5 years 77% • 13% haven’t received training within the past 2 years
  • 7. • Selling Skills Masterclass for Accountants• 2-day workshop (2.5 days for members of The Clientshare™ Academy)
  • 8. • Learn to sell, like clockwork• Skills and processes for selling• Sell your additional services• With confidence and ease• Grow your firm’s Clientshare™• And grow your Marketshare• Unique ‘365x3 Guarantee’
  • 9. “Since experiencing MC and theMarketing Masterclass just a fewmonths ago, results that I attribute tomy up-skilling include 4 new clientstotalling $22,000 in accounting work,not including additional fees from 3 ofthose 4 clients who also came on boardwith our business coaching service.” Continued ...
  • 10. “The ‘connectivity tree’ of one of thesenew clients is massive, and I wouldnthave been attuned to that prior toMasterclass.This means future referralsfrom this new client are very likely.!Ialso have another 3 new proposals outthere currently that I am confident oflanding.” Continued ...
  • 11. “So many good things have come outof attending Masterclass that it makesus feel like we are in a new firm.” Continued ...
  • 12. “Since!Masterclass I have adopted a‘no limits’ attitude in both work andfamily and it’s amazing to now knowhow much I have limited myself in thepast. Mary, my wife, loves the newJames even more!!I just have to getover my 19 year old uni student sonthinking I am on drugs!” James H. - Senior Client Manager Sole Practitioner Firm, Melbourne
  • 13. And that’s just Day One!
  • 14. Mindset + Skills =Transformation
  • 15. Who should attend Masterclass?
  • 16. The Golden Triangle LeadershipClient Managers Marketing Coordinator
  • 17. SponsorsPremium Sponsor Event Sponsor Event Sponsor
  • 18. 365x3 Unique Guarantee• Triple the value guaranteed• We give you a whole year• See event brochure for details of the ‘365x3 Guarantee’
  • 19. • Tickets (including GST) • $997 normal price • $797 Early Bird 22 April • $597 Super Early Bird 18 March
  • 20. What is The Clientshare™ Academy?• Structured training course and implementation support program• Marketing and selling focus • Mindset, skills and systems • Build a Marketing Machine™• Create a High Clientshare™ Firm• Grow your firm’s revenue
  • 21. What is The Clientshare™ Academy?• Structured training course and implementation support program Implementation Education + Support ! ! Skills Results
  • 22. What does the program cover?• 10 Modules: • First 5 modules are about marketing • Second 5 modules are about selling
  • 23. Why a Marketing Machine?• There’s a process and a logic to it• You can learn to operate it• Your team can learn to operate it!• Doesn’t rely on YOU to run it• Predictable … works like clockwork• Scalable: You ‘turn it up’ when it suits• Much of it can be automated
  • 24. $11,800 value
  • 25. $8,462 value
  • 26. $2,248 value
  • 27. Incentive for first 8 firms who sign-up from today’s webinarfor Gold Membership to The Clientshare™ Academy
  • 28. $2,256 valueIncentive for first 8 firms who sign-up from today’s webinar
  • 29. Incentive for first 8 firms who sign-up from today’s webinar
  • 30. $58,890 in additional Year 1 feesfrom first 11 clients stepped through Clientshare™ Growth Process
  • 31. $194,613 in additional fees fromthese 11 clients in next 5 years
  • 32. Over $400,000 in additional fees from these 11 clients in next 10 years
  • 33. From only eleven clients. They have many hundreds of clients.
  • 34. George Saab and David Cartwright David Cartwright summed up theJoint Managing Directors Practice Paradox™ difference:Cartwright Brown & Company • In over 20 years of subscribing to all the information available on how to grow our accounting firm, the difference with Practice Paradox is how practical and easy to implement the strategies are. I would sum it up by saying, all the rest are vague, and Practice Paradox is specific.
  • 35. How to join now and Bonus $2,256 of ‘Done for You’ Services only for first 8 firms who be in the first 8 firms join from this webinar1. Go to www.practiceparadox.com.au/clientshareacademy ! For Selling Skills Masterclass tickets only ! go to www.practiceparadox.com.au/masterclass2. Email any questions to grow@practiceparadox.com.au3. We will then email out a list of FAQs and answers