Last Wednesday we presented Part 2 of our 3-part webinar series, '10 Steps to Building a Marketing Machine for Growing Your Accounting Firm.'
We addressed components 4, 5 and 6 in the Marketing Machine model:
- Component #4: Use an Engine (one-to-many content publishing platforms, including social media tools)
- Component #5: Build a Conveyor Belt (series of small increasing-gradient steps for prospective clients to take)
- Component #6: Apply a Filter (structured 3-step sales process)