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KITE recently curated a selection of leading startups from the mobile shopping/retail engagement, social loyalty & rewards and geo-location sectors for a major brand partner. Our partner needed innovative founders in these strategic areas to come to an event they were organizing for an audience of VIP customers and partners.
Using the KITE platform, we quickly identified 30+ companies that were a perfect strategic fit, out of the hundreds available. We organized a reception where our partner's customers had the opportunity to meet and discuss business opportunities with the founders. In addition, we organized a fast-demo innovation competition with eight prioritized startups. Over 40 attendees were given access to the KITE app, which they used to rate, review and share the startups over the course of the event. Based on the ratings, one startup was awarded a $25,000 contract with our partner and several others have pursued additional business, based on the relationships created at the event.
KITE helped its partner solidify the fact that they are leading the marketing world in innovation, creativity and thought leadership in the emerging technology space. In addition, based on the data received during the event from the attendees' ratings and reviews, we were able to provide our partner with deep visibility into customer preferences and drive proactive business development opportunities. This level of insight, speed and collaboration is unheard of, especially in the innovation and emerging technology space.