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Brand/Agency Startup Demo Day Case Study
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Brand/Agency Startup Demo Day Case Study

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KITE recently curated a selection of leading startups from the mobile shopping/retail engagement, social loyalty & rewards and geo-location sectors for a major brand partner. Our partner needed …

KITE recently curated a selection of leading startups from the mobile shopping/retail engagement, social loyalty & rewards and geo-location sectors for a major brand partner. Our partner needed innovative founders in these strategic areas to come to an event they were organizing for an audience of VIP customers and partners.

Using the KITE platform, we quickly identified 30+ companies that were a perfect strategic fit, out of the hundreds available. We organized a reception where our partner's customers had the opportunity to meet and discuss business opportunities with the founders. In addition, we organized a fast-demo innovation competition with eight prioritized startups. Over 40 attendees were given access to the KITE app, which they used to rate, review and share the startups over the course of the event. Based on the ratings, one startup was awarded a $25,000 contract with our partner and several others have pursued additional business, based on the relationships created at the event.

KITE helped its partner solidify the fact that they are leading the marketing world in innovation, creativity and thought leadership in the emerging technology space. In addition, based on the data received during the event from the attendees' ratings and reviews, we were able to provide our partner with deep visibility into customer preferences and drive proactive business development opportunities. This level of insight, speed and collaboration is unheard of, especially in the innovation and emerging technology space.

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  • 1. Case Study: Startup Curation Innovation mixer & startup competition
  • 2. Overview The Event: Agency/Big Brand (“Company”) hosting a Digital Summit for leading partners and clients. Lead Objective: to reinforce the Company’s role in digital as the best partner to drive forward innovation, emerging technology and marketing initiatives. Theme: Look to the startup ecosystem where today's emerging companies can become tomorrow's breakout businesses. KITE’s Contributions: KITE helped with startup curation, recruitment and selection by providing: • evening reception featuring startup executives • one-hour fast-pitch demo session and competition • 30-day access to the KITE platform for all attendees Using the KITE platform, we narrowed a pipeline of companies vetted for fitting the needs of the audience in the areas of Mobile Shopper, Social Rewards, as well as related technologies in Geo-Location. SM KITE Proprietary and Confidential. ©2013 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc. 2
  • 3. The Innovation Process Curation, presentation, partnership Strategy & pipeline vetting (300-500) Startup outreach (50-60) Mobile Shopping, Social Loyalty Solutions Selected startup reception & demos (30) (8) Deal with best fit in tech (inc. free pilot) $25,000 Pilot Offer SM KITE Proprietary and Confidential. ©2013 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc. 3
  • 4. Social Rewards & Loyalty Pipeline: over 150 companies reviewed SM KITE Proprietary and Confidential. ©2013 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc. 4
  • 5. Social Rewards Recommendations Company Rationale 500friends provides loyalty marketing across traditional and digital platforms. 500friends allows brands to maximize profitability by engaging new customers and retaining current customers.   CrowdTwist allows brands to recognize and reward loyal customers who share, spend or influence others about a product. CrowdTwist makes it easier to reward the people who are evangelizing your product. CrowdTwist is currently interested in a media buy. Punchtab offers fully customizable, white-labeled solutions that can reward any action with virtual or real-world rewards. The flexibility of this platform allows brands to build a loyalty program that fits their needs. Plyfe is redefining loyalty by streamlining gaming and digital rewards in fun, easy ways. Plyfe provides real rewards for the digital actions people are already performing, through the incorporation of game mechanics and incentives. Plyfe is offering a $25k pilot program. Samplesaint provides CPG and retail brands with a a mobile platform that allows them to deliver coupon offers. It then tracks the download and coupon usage to deliver real-time information on behavior and action. SampleSaint is currently looking for an accelerator/Incubator with Brand Participation. Kiip enables brands to provide consumers with tangible rewards for virtual achievements. This allows brands to reach consumers when they are impressionable. SM KITE Proprietary and Confidential. ©2013 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc. 5
  • 6. Mobile Shopper/Retail Engagement Product: Custom Reports Mobile Shopper/Retail Engagement Pipeline: over 150 companies reviewed SM KITE Proprietary and Confidential. © 2013 Ryse. All Rights Reserved. Proprietary and Confidential. ©2013 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc. 11
  • 7. Product: Curated Demo Days Mobile Shopper Recommendations Mobile Shopper/Retail Engagement Company Rationale Clutch allows users to store all their gift cards, coupons and loyalty cards in one location. Brands can use the platform to deliver relevant offers to consumers, based on their preferences. MyCityWay is a mobile platform that connects millions of consumers with their daily information needs. MyCityWay is already powering mobile strategies for multiple major brands. MyCityWay is currently looking for someone from an Agency or Brand to join as an advisor. Momentfeed aggregates Location data from a variety of sources into one simple CRM dashboard. This can be a powerful tool for FS/QSR businesses that are focused on driving foot traffic. Shopkick bridges the gap between mobile and physical retail. Shopkick has great scale and is currently working with a large variety of big brands. It is a great platform to target consumers in-store. Retailigence uses data to ensure that consumers who are aware of your products can quickly find them when they are ready to make a purchase, through the use of online and offline hyperlocal ads. Relailigence is currently looking for someone from an Agency or Brand to join as an advisor. Xtify is optimizing mobile advertising by allowing brands to manage and push locationtriggered notification campaigns. These targeted and relevant ads resonate with the consumer. Xtify is currently offering a $50k pilot program. SM KITE Proprietary and Confidential. © 2013 Ryse. All Rights Reserved. Proprietary and Confidential. ©2013 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc. 12
  • 8. Other Related Companies to Consider Company Rational ReadyPulse allows brands to harness customer testimonials. Brands can collect/analyze customer comments, photos and other content, displaying them in context to increase and drive online conversation. ReadyPulse is offering a $25k pilot program and is currently looking for an Advisor, Board Member and/or Observer. Knodes analyzes social media activity and uses audience insight to surface the best people to talk to about your product or service. This is a powerful tool for research, social listening and planning. Knodes is offering a $25k pilot program and is currently looking for a Media Buy and/or Strategic Investor. PlaceIQ is a particularly good fit for QSR, Casual Dining, Retail, and C-Store & Service Stations. PlaceIQ places targeted ads to users based on location and purchase intent, increasing the likelihood of bringing customers into brick and mortar locations. (Formerly YTM) Channel Factory helps advertisers and content owners unlock YouTube. Channel Factory provides brands with powerful opportunities to create and distribute videos that reach specific targeted audiences. They are already working with big brands - 100 of the Fortune 500 companies and 85 agencies. Channel Factory is offering a $25k pilot program SM KITE Proprietary and Confidential. ©2013 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc. 8
  • 9. $25,000 Pilot Offer Reception Attendees Reception attendees have over $400,000 in free pilot program offers available to Company and customers $25,000 Pilot Offer $100,000 Pilot Offer $25,000 Pilot Offer $25,000 Pilot Offer $25,000 Pilot Offer $25,000 Pilot Offer $50,000 Pilot Offer SM KITE $50,000 Pilot Offer $25,000 Pilot Offer $25,000 Pilot Offer $50,000 Pilot Offer $25,000 Pilot Offer Proprietary and Confidential. ©2013 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc. 9
  • 10. Overall App Usage Active Users: 40 Active Networks: 14 Average Rating: 69 Number of Company Ratings: 250 Number of Company Views: 1,137 *Note: Some attendees rated via SMS SM KITE Proprietary and Confidential. ©2013 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc. 10
  • 11. Innovation Competition Benefits • Reinforced Company leadership Digital thought leader and early adopter Best partner to execute with in all ways • • • Strengthened relationships & revenue potential New dialogue with customers Immediate visibility into customer preferences through KITE ratings and reviews Opportunities to put marketing investments to work Likely to increase sales • • • • • Valuable content Entertaining, fast-paced, diverse content Deep domain expertise and thought leadership in prioritized spaces of mobile, rewards and geo-location marketing • • SM KITE Proprietary and Confidential. ©2013 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc. 11
  • 12. Thanks! Tarah Feinberg CMO & NY Managing Director Tarah@getKITE.co getKite.Co Facebook.com/getKITE As An Ecosystem We All Rise Together @getKITEco SM KITE Proprietary and Confidential. ©2013 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc. 12
  • 13. Thanks! Mark Silva CEO & Founder Mark@getKITE.co getKITE.co Facebook.com/getKITE As An Ecosystem We All Rise Together @getKITEco 415-596-7474 SM KITE Proprietary and Confidential. ©2013 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc. 13

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